Found 2 bookmarks
Custom sorting
Why CEOs Need To Involve Marketers In Employer Branding
Why CEOs Need To Involve Marketers In Employer Branding
I love how Forbes wrote a whole article about the power of employer brand when marketers and leadership gets involved, and then had the gall to suggest that employer brand was “territorial” about their part of the brand and didn’t want to let marketing play their game. I’ve talked with dozens (if not a hundred) EB owners and they all, to a person, would have loved for marketing to acknowledge their existence, let alone combine forces and/or resources.
·forbes.com·
Why CEOs Need To Involve Marketers In Employer Branding