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How brands are encouraging social distancing – Econsultancy
How brands are encouraging social distancing – Econsultancy
We probably all have favorite ways companies are changing what/how they are working because of CV. Here's a great wrap-up of how 50+ companies companies are changing their products and internal processes. (Keep this list handy when your leadership is talking bout what changes you can make and you'll look like a genius when you can name other companies making similar changes.) And here is a list of brand who are going a step further to change their comms to encourage social distancing.
·econsultancy.com·
How brands are encouraging social distancing – Econsultancy
brandchannel: Coronavirus: Brand Moves for Tuesday March 17
brandchannel: Coronavirus: Brand Moves for Tuesday March 17
We probably all have favorite ways companies are changing what/how they are working because of CV. Here's a great wrap-up of how 50+ companies companies are changing their products and internal processes. (Keep this list handy when your leadership is talking bout what changes you can make and you'll look like a genius when you can name other companies making similar changes.)
·brandchannel.com·
brandchannel: Coronavirus: Brand Moves for Tuesday March 17
Content is king in Covid-19 world as brands make themselves useful – Econsultancy
Content is king in Covid-19 world as brands make themselves useful – Econsultancy
There are some nice examples here, but the real power is in the headline: Content is king as brands make themselves useful. Useful?!?! Wow. But it's a fair shot. Brands are so often seen as fuzzy-bunny nice-to-haves, the thing you invest in once things are nice and cushy. True of consumer and employer brands, the Covid pivot means brands themselves are reinventing what they can be to the company. And for us, it is absolutely true.
·econsultancy.com·
Content is king in Covid-19 world as brands make themselves useful – Econsultancy
Six Rules For A Post Virus Brand Revitalization | Branding Strategy Insider
Six Rules For A Post Virus Brand Revitalization | Branding Strategy Insider
These six rules for revitalizing your brand are written about consumer/corporate branding, but terms like Culture, Experience, Trust and Relevance shouldn't require any translation. The net: your brand exists and lives, even when things seem "down." The companies that continue to invest in the brand are the ones who will escape the pandemic positioned with the talent to succeed.
·brandingstrategyinsider.com·
Six Rules For A Post Virus Brand Revitalization | Branding Strategy Insider
4 Reasons Employer Brand Can Make Or Break Your Retention & Post-COVID Hiring - FindSpark
4 Reasons Employer Brand Can Make Or Break Your Retention & Post-COVID Hiring - FindSpark
Even if Sally Bolig wasn't a friend, I'd still link to this article on why you need to keep up your employer brand investment even in light of the pandemic for the fact that her first main point simply asks: What are you trying to solve for with your employer brand? It's a point that tends to get skipped over, and she puts it right up front. The rest of the article is full of examples of what companies are doing well on social (many of which I hadn't seen before).
·findspark.com·
4 Reasons Employer Brand Can Make Or Break Your Retention & Post-COVID Hiring - FindSpark
Why Hiring During Covid Is Different Than in Previous Downturns
Why Hiring During Covid Is Different Than in Previous Downturns
Here’s the data on why 2020 isn’t 2008 (from a hiring perspective). Turns out that when people ask “if the economy is tanking, how come it isn’t easier to hire?” (Or it’s corollary, “If everyone’s out of work, why do I have to invest in EB/CX/being nice to candidates?”) the answer is that the economy isn’t tanking equally for everyone, so there is still real demand in many many roles, thus buoying the talent market.
·hbr.org·
Why Hiring During Covid Is Different Than in Previous Downturns