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5 Ways to Go Beyond Conventional Employer Branding – ERE
5 Ways to Go Beyond Conventional Employer Branding – ERE
Bryan Adams kicks his article off by saying, “talent acquisition professionals and employer brand leaders can often fall victim to an over-reliance on conventional thinking” so you knew I was going to mention this one. His call is to go beyond “typical employer branding” is music to my ears. It’s a call to stop being passive, to stop just focusing on polishing up and providing the “nicest” face on the company and taking a more active role in shaping the brand. Don’t tell stories, make stories. Love it.
·ere.net·
5 Ways to Go Beyond Conventional Employer Branding – ERE
Brain Surfing: The Top Marketing Strategy Minds in the World: LeFevre, Heather, Marissa, van Uden, Toma, Bedolla: 9780996854603: Amazon.com: Books
Brain Surfing: The Top Marketing Strategy Minds in the World: LeFevre, Heather, Marissa, van Uden, Toma, Bedolla: 9780996854603: Amazon.com: Books
If you’re looking for a good book, take a look at Brain Surfing by Heather LeFevre. Imagine if a very smart brand strategist decided to take an eat, pray, love style trip to meet the world’s most interesting brand strategists. Good stuff.
·amazon.com·
Brain Surfing: The Top Marketing Strategy Minds in the World: LeFevre, Heather, Marissa, van Uden, Toma, Bedolla: 9780996854603: Amazon.com: Books
Sweathead by Mark Pollard - A Strategy Podcast
Sweathead by Mark Pollard - A Strategy Podcast
Podcast recommendation: Sweathead. It skews very agency-heavy/strategy director-heavy, and the quality of the podcast seems to hinge on the guest, but I have heard some really interesting episodes lately. I recommend The interviews with Ryan Ford, Blake Desormeaux, and Jenny Chang.
·markpollard.net·
Sweathead by Mark Pollard - A Strategy Podcast