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Rethinking emotion in marketing to deepen engagement
Rethinking emotion in marketing to deepen engagement
You can't convince anyone of anything using only logic (see: reddit political forums, twitter political chats, et al). You need an emotional reaction, after which, the listener will find the logic to justify their new position. I ended up podcasting a bit about this idea, but here's a solid article if this is a subject that interests you.
·marketingland.com·
Rethinking emotion in marketing to deepen engagement