Want to Make Retail Customers Happy? Give Them a ‘Wow’ Experience
What defines a “wow” depends on the shopper and type of store, but hassle-free customer support is at the top of the list, according to a recent study.
Are you ready for experiential marketing? Well, if you define it as VR goggles and pop-up shops, it may feel out of your reach. But what if you defined it as advocacy? Anything that creates a deep and immersive "moment" qualifies.