2020 Working Agreements — Integral.io
How Confused.com rebuilt its brand through customer insight, doing things differently and taking a long-term view | Econsultancy
CMO Samuel Day explains how the marketing team took a long-term view and was committed to getting things right, even when it meant not seeing a return on their efforts as quickly as they might want to.
Get Inspired By These Brands' Instagram Reels
Instagram's algorithm will now make recycled TikTok videos less discoverable on its platform. See what fresh content these brands are posting on Reels.
Kill the marketing dept
What Comes to Your Mind When Thinking of Ketchup?
Kraft Heinz Canada conducts an anonymous social experiment, asking people to #DrawKetchup. Interestingly, most of the participants drew a Heinz ketchup bottle.
10 brands getting creative with GIFs and looping video on Instagram – Econsultancy
We've compiled some of the most creative and effective examples of GIFs and looping videos by prominent brands.
How to Be Formal and Casual at the Same Time
And here's a creative example of how to show your product off during lockdown.
(1) Spotify // Mad Meets Math: How Spotify Got Creative With Data - YouTube
How the creative director of Spotify uses data. This is a great video, but I suggest you watch to see ways Spotify could have used data in the aggregate to tell a big boring story. But instead, it found unique slices of the data to say something interesting, about themselves, about their listeners and about the world.
Sequential video changes YouTube storytelling - Think with Google
Ready to get deep? To jump off the really high platform? Here we go. Instead of thinking about your video strategy in a “let’s make a video about the London team” way in which you try and take enough footage that shows what you’re trying to say kind of way, what if you really began to think about telling real stories. Google has some examples of hardcore marketing storytelling told via sequential videos. My money says we’re going to be spending a LOT of time thinking about building these kinds of videos in the next year or two.