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How Confused.com rebuilt its brand through customer insight, doing things differently and taking a long-term view | Econsultancy
How Confused.com rebuilt its brand through customer insight, doing things differently and taking a long-term view | Econsultancy
CMO Samuel Day explains how the marketing team took a long-term view and was committed to getting things right, even when it meant not seeing a return on their efforts as quickly as they might want to.
·econsultancy.com·
How Confused.com rebuilt its brand through customer insight, doing things differently and taking a long-term view | Econsultancy
(1) Spotify // Mad Meets Math: How Spotify Got Creative With Data - YouTube
(1) Spotify // Mad Meets Math: How Spotify Got Creative With Data - YouTube
How the creative director of Spotify uses data. This is a great video, but I suggest you watch to see ways Spotify could have used data in the aggregate to tell a big boring story. But instead, it found unique slices of the data to say something interesting, about themselves, about their listeners and about the world.
·youtube.com·
(1) Spotify // Mad Meets Math: How Spotify Got Creative With Data - YouTube
Sequential video changes YouTube storytelling - Think with Google
Sequential video changes YouTube storytelling - Think with Google
Ready to get deep? To jump off the really high platform? Here we go. Instead of thinking about your video strategy in a “let’s make a video about the London team” way in which you try and take enough footage that shows what you’re trying to say kind of way, what if you really began to think about telling real stories. Google has some examples of hardcore marketing storytelling told via sequential videos. My money says we’re going to be spending a LOT of time thinking about building these kinds of videos in the next year or two.
·thinkwithgoogle.com·
Sequential video changes YouTube storytelling - Think with Google