Educating the TikTok generation

"With social media now well into its teen years, there’s no excuse for brands to approach with a passive attitude or get news ‘out on the socials’ as an afterthought."

There's always a contingent looking "ahead" at cool marketing tactics. For them, I ask: are you thinking about interactive marketing yet? Be they games, AR/VR, even "choose your own adventure"-type story-telling, getting people to make choices within your marketing makes your messages more engaging and memorable. Okay, I scared you with the AR/VR thing, sorry. But quizzes count (sorta). And what if instead of "a day in the life" video, you let people choose what the employee was going to do? Get coffee or prep for the meeting? Research a client via Google or other channel? Make a series of options that people can choose and see the impact those choices make in their day. Maybe double down and work with your instruction-design people (assuming you have one of those) to show how each choice suggests that the candidate is or isn't a likely fit with your brand (without being ham-fisted about it).

Interesting LinkedIn Stats. My fave? Pinterest is FAR MORE trusted than Facebook. I bring this up because FB is about to be a VERY problematic place to run ads, I believe.

Let's talk Tik Tok! Or maybe we shouldn't! Just as the all-dancing, all-singing social platform starts to gain traction as a legitimate branding platform, it gets branded as a state agency intelligence operation. But when has a little espionage stopped "the kids" from singing? (That's the entire plot of Val Kilmer's Top Secret, btw.) So if you're ready to ignore potential Trump/Bezos bans of the social channel, here are so suggestions on how to do it right. My favorite? Think of it as an education platform first.

So, anyone who reads my blogs or follows me on Twitter will probably know two things about me. 1). I like to be practical; Blue Sky Aspirational Thought Leadership is alright on a stage somewhere but how does it translate into day-to-day "doing it" and 2). I like to look at low cost options as a lot

Keep that in mind when you go investing in digital/social ads for your employer brand: for all the talk about amazing targeting, its still mostly bull. (For more ranting on the subject, check out Bob Hoffmann’s Ad Contrarian newsletter). And so I offer everything that’s wrong with ads in three tweets.