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21 Interactive Content Stats That Marketers Need to Know in 2020
21 Interactive Content Stats That Marketers Need to Know in 2020
There's always a contingent looking "ahead" at cool marketing tactics. For them, I ask: are you thinking about interactive marketing yet? Be they games, AR/VR, even "choose your own adventure"-type story-telling, getting people to make choices within your marketing makes your messages more engaging and memorable. Okay, I scared you with the AR/VR thing, sorry. But quizzes count (sorta). And what if instead of "a day in the life" video, you let people choose what the employee was going to do? Get coffee or prep for the meeting? Research a client via Google or other channel? Make a series of options that people can choose and see the impact those choices make in their day. Maybe double down and work with your instruction-design people (assuming you have one of those) to show how each choice suggests that the candidate is or isn't a likely fit with your brand (without being ham-fisted about it).
·blog.hubspot.com·
21 Interactive Content Stats That Marketers Need to Know in 2020
3 way to accelerate digital transformation - Think with Google
3 way to accelerate digital transformation - Think with Google
Technically, this article has nothing to do with employer brand, but Google’s three things marketers can do to accelerate digital marketing transformation sure sounds dead on: know your own first-party data, understand your customer journey and prioritize cross-functional collaboration.
·thinkwithgoogle.com·
3 way to accelerate digital transformation - Think with Google
13 stats that show how advertising is changing – Econsultancy
13 stats that show how advertising is changing – Econsultancy
From digital ad spend overtaking traditional and the growth of mobile to the most resilient advertising channels during the Covid-19 pandemic, here are 13 stats that show how advertising is changing in 2020 and beyond.Here are some stats which (once you get beyond the obvious), show you how much the ad market has changed in the last 6 months. For example, mobile isn’t big, it’s bigger than anything else (so you need a mobile strategy, and relying on “programmatic” isn’t enough). Google’s ad revenue went down for the first time… ever. Podcasting keeps growing. E-sports is a real thing. And expect that digital will dominate out-of-home ads.
·econsultancy.com·
13 stats that show how advertising is changing – Econsultancy