For years, HR and talent acquisition teams have been told to 'think like marketers.' That's mainly because marketing is known for adapting to changing market conditions and leveraging new technology to create differentiation and competitive advantage. Brand and customer experience (CX) are prime examples where marketing shines.  But do we, or rather should we, flip this thinking back on HR and TA? Maybe we've had it all wrong. Maybe marketing should actually own all aspects of the organization's brand. And at that point, if marketing is taking ownership of the employer brand, then what about the employee experience (EX)? Should

It occurred to me just now, if there isn't one already, there should be an American-Jewish, or Jewish-America short story titled, "Would You...

Keep that in mind when you go investing in digital/social ads for your employer brand: for all the talk about amazing targeting, its still mostly bull. (For more ranting on the subject, check out Bob Hoffmann’s Ad Contrarian newsletter). And so I offer everything that’s wrong with ads in three tweets.