interesting pieces about what employer brand really means. To Emily, the employer brand is the company's conscience.

This is interesting because we may have entered "Covid fatigue," where we're all sick of getting those emails on how that company you bought a puzzle from three years ago is changing because of the pandemic. My take away? Less talk, more showing. Nike doesn't talk about design as much as it shows it, which is why people see it as authentically design-focused.

So I was deeply impressed when LinkedIn (and I don’t often use the words “impressed” and “LinkedIn” together) posted a directory of their own alumni who were recently let go. We’re in a world where leaving is no longer the stigma it once was, but it’s rare that companies actively support their alumni. The obvious outcomes of this kind of project is that it makes LinkedIn look good, but it creates an army of people connecting with all new networks who now have very positive brand associates with LI.

Speaking of community, we’re not the only ones struggling with the idea that we want to get people excited to learn more about us before we have the right role open. Turns out, consumer brands are trying to figure out the same puzzle. The first question you should ask is: what can I help my community members do?