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Building Valuable Brands In Uncertain Times | Branding Strategy Insider
Building Valuable Brands In Uncertain Times | Branding Strategy Insider
How does your brand change what it values? Here are six possible ways to approach how you change in light of the crisis (based on a study of how brands changed in 2009 after the initial housing collapse). Thinking through these ideas is how to position your brand to be far more effective and valuable once things calm down.
·brandingstrategyinsider.com·
Building Valuable Brands In Uncertain Times | Branding Strategy Insider