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How brands are encouraging social distancing – Econsultancy
How brands are encouraging social distancing – Econsultancy
We probably all have favorite ways companies are changing what/how they are working because of CV. Here's a great wrap-up of how 50+ companies companies are changing their products and internal processes. (Keep this list handy when your leadership is talking bout what changes you can make and you'll look like a genius when you can name other companies making similar changes.) And here is a list of brand who are going a step further to change their comms to encourage social distancing.
·econsultancy.com·
How brands are encouraging social distancing – Econsultancy
brandchannel: Coronavirus: Brand Moves for Tuesday March 17
brandchannel: Coronavirus: Brand Moves for Tuesday March 17
We probably all have favorite ways companies are changing what/how they are working because of CV. Here's a great wrap-up of how 50+ companies companies are changing their products and internal processes. (Keep this list handy when your leadership is talking bout what changes you can make and you'll look like a genius when you can name other companies making similar changes.)
·brandchannel.com·
brandchannel: Coronavirus: Brand Moves for Tuesday March 17
Authenticity is now more important than ever during the coronavirus
Authenticity is now more important than ever during the coronavirus
Did you see that celebrity "Imagine" video? Cringe! To quote Elvis Costello, "Was it a millionaire who said 'imagine no possessions?'" Anyway, authenticity is only going to matter more during this crisis, but that doesn't mean it's any easier to foster or communicate. So here's some good thinking on how to re-think your digital comms to avoid that kind of cringe.
·marketingland.com·
Authenticity is now more important than ever during the coronavirus
Post | Feed | LinkedIn
Post | Feed | LinkedIn
We're seeing companies praised for pledging to not lay anyone off, for leaders taking deep pay cuts, for companies giving away its own resources to support a common good.
·linkedin.com·
Post | Feed | LinkedIn
Jessica Salfia, NBCT on Twitter
Jessica Salfia, NBCT on Twitter
If it seems like all the emails you've been getting all seem to say the same stuff, it's not just you. Here's a poem someone based purely on the first lines of recent emails (it's a winner).
·twitter.com·
Jessica Salfia, NBCT on Twitter
A test for leaders: Creating certainty amid uncertainty
A test for leaders: Creating certainty amid uncertainty
Prediction: we've reached "peak inspiration" with our brand messaging. We needed that sense of hope to get through the initial freak-out, and some companies did a great job with it. But leaning too much on inspiration can feel like eating too much of that chocolate bunny. Beyond peak-inspiration? Getting the work done. Where we get back to the pleasures of doing good work.
·strategy-business.com·
A test for leaders: Creating certainty amid uncertainty
Content is king in Covid-19 world as brands make themselves useful – Econsultancy
Content is king in Covid-19 world as brands make themselves useful – Econsultancy
There are some nice examples here, but the real power is in the headline: Content is king as brands make themselves useful. Useful?!?! Wow. But it's a fair shot. Brands are so often seen as fuzzy-bunny nice-to-haves, the thing you invest in once things are nice and cushy. True of consumer and employer brands, the Covid pivot means brands themselves are reinventing what they can be to the company. And for us, it is absolutely true.
·econsultancy.com·
Content is king in Covid-19 world as brands make themselves useful – Econsultancy
Future of Branding: Brand leadership in the COVID-19 era
Future of Branding: Brand leadership in the COVID-19 era
Some great quotes from business marketing leaders on how COVID has changed their view of how they can market their business to the world. It doesn't take much to read between the lines and see all the room for employer brand to be a strategic partner to marketing. But don't wait for them to come to you: go make that appointment to chat right now!
·siegelgale.com·
Future of Branding: Brand leadership in the COVID-19 era
How the Coronavirus Crisis Is Redefining Jobs
How the Coronavirus Crisis Is Redefining Jobs
We all know how COVID is changing work, but it is time to stop thinking about "work" in terms of a "job." Our jobs are going to be more fluid and driven less by tasks and much more by outcomes. Add to that disconnection from a core office, and technology that allows anyone to tap into more remote systems and we're entering a time when the very concept of a job will be re-thought.
·hbr.org·
How the Coronavirus Crisis Is Redefining Jobs
IT'S TIME TO BUILD - Andreessen Horowitz
IT'S TIME TO BUILD - Andreessen Horowitz
A lot of very smart people I read were talking about an article that came out from Marc Andreessen (co-writer of Mosaic browser, and all-around smart VC guy) saying that now was the time to build. The argument is obvious: when things are down, smart money takes the opportunity to surf the new wave of change, and the only way to be ready for that wave is to have the idea/business/product/model/function started before the water swells.
·a16z.com·
IT'S TIME TO BUILD - Andreessen Horowitz
Six Rules For A Post Virus Brand Revitalization | Branding Strategy Insider
Six Rules For A Post Virus Brand Revitalization | Branding Strategy Insider
These six rules for revitalizing your brand are written about consumer/corporate branding, but terms like Culture, Experience, Trust and Relevance shouldn't require any translation. The net: your brand exists and lives, even when things seem "down." The companies that continue to invest in the brand are the ones who will escape the pandemic positioned with the talent to succeed.
·brandingstrategyinsider.com·
Six Rules For A Post Virus Brand Revitalization | Branding Strategy Insider
Is Your Marketing Strategy Based on the Right Data?
Is Your Marketing Strategy Based on the Right Data?
And in further tales of "everything is changing, so you better change too!" all the data and research you may have built your insights and strategies on are now... well, history. HBR has two pieces about the power of data, focusing on how you need to look at new post-Covid data because anything older is based on outmoded ways of looking at the world, and that you need a strong methodology with which to see the insights in the data. And one more, just to round things out.
·hbr.org·
Is Your Marketing Strategy Based on the Right Data?
Strategy & Culture: How to Emerge Stronger after the COVID Crash - NOBL Academy
Strategy & Culture: How to Emerge Stronger after the COVID Crash - NOBL Academy
One of the reasons why I always dig Bud Caddell's stuff is that he's a "culture guy" who comes from business. There's not much "fuzzy-bunny" thinking with him. This article on strategy and culture post-Covid is a longer read, but there are layers to consider. One it can help you see how own business might respond. Two, it might give you ideas on how to embed your brand into your evolving culture. Three, how can you evolve your own employer branding function, treating it like an independent consulting service within your company.
·academy.nobl.io·
Strategy & Culture: How to Emerge Stronger after the COVID Crash - NOBL Academy
What do Job Seekers Ask About During a Pandemic?
What do Job Seekers Ask About During a Pandemic?
What do job seekers care about in a pandemic? Based on multiple company's TA chatbots, it turns out that 47% of people asked what the company's response to COVID was, roughly double the number of people asking about hiring. This suggests that prospects are twice as interested in understanding who the company as they are in learning about a job. Second take: If a huge percentage of your traffic comes in via job posts (job-focused), maybe preemptively tell them about your COVID response up front?
·jobpal.ai·
What do Job Seekers Ask About During a Pandemic?