To help bloggers in their quest for SEO authority, and non-organic traffic, our link-building expert reveals 3 types of posts that get the most backlinks.

Since organized brands were first introduced over 100 years ago alongside industrialism, they have changed their nature and role in society. Brands have When our favorite brands exceed the expectation we have of them, by giving us a surprise, we get more excited and our interest in and loyalty to the brand increases.

Want to strengthen your brand story telling? Go back to your fundamentals (so sayeth Google). Understand emotional state, understand what emotions you want to create, and nail your tone.

That said, here are a bunch of resources on building more inclusive language.

Work’s got me thinking about my writing style as of late. My usual meandering flowery style is contrasting very clearly to the precision of PR and comms writers, so I’m spending some time over the next month reading books to help me tighten up (if you have recommendations, just reply to this email). That said, as a marketer, sometimes you just need a word that just… pops! So here are 150 words that might act like sprinkles on top of your career site text sundae. Or something.

For those of you sketching out you 2021 campaigns, you might be thinking about making a stand-alone landing page for an idea, an office, a team, or maybe just to collect talent leads before you need them. Turns out, taking your existing page and stripping out all the navigation doesn’t work. Landing pages have their own rules and strategies, so learn them before you deploy yet another boring page no one cares about.

We need to develop concrete content marketing goals that connect with broader business goals. Ruthie Bowles explains how.

Five tips backed by neuroscience and psychology.

In my own day job, I am running into that age old issue: we don’t have enough employer-brand-style photos. I’d love to take some more, but… y'know: COVID. I’m not going to hire a crew to go to employee’s dining rooms or anything. Another industry struggling with this issue is (surprisingly) architectural photographers. Buildings are pretty and all, but they need people in them to tell the story. So how do you do that in the age of COVID? Some interesting perspective here.

As Autumn passes very quickly here is some good content pieces you should not skip if working strategically with your employer brand. EBnavi team never sleeps looking for the best practices, experts and content worldwide! Enjoy 10 best pieces from last month in different ares of EB! 1.

It’s safe to say that a company like Disney knows a little something-something about content. While other companies (historically) have come to the gospel of content, Disney was born of it. It’s been part of Disney’s DNA effectively from the beginning, a point proven by the infamous 1957 diagram of how their content properties drove every single aspect of their business. And in this article from Stories Incorporated, that diagram is reinvented to show how employer brand stories can impact and drive virtually every aspect of how a company grows. This is worth sharing around your company.

At LinkedIn's Talent Connect, former-Pixar animator Matthew Luhn explained how recruiters can use the craft of storytelling to sell candidates on their company. He also talked about why telling stories is so important to a company's employer brand and how to craft those stories in a memorable way.

Anyone else all-in on LinkedIn Stories?!?! Yeah, me neither. Consider me skeptical in any content marketing strategy LinkedIn attempts as their success is more about brute-force audience than smart strategy or well-considered implementation. Anyway, if you’re curious (and please share your results!), here’s a great write-up on how to approach them for recruiting.

I am legit jealous that I didn’t think of it first, but here’s Danaher’s one-stop-shopping page on how to do your research before interviewing at Danaher. So well done.

When you hit the wall of content creation and can’t think of anything to build, here’s a great video on how to squeeze more content ideas out of what you already have on hand.

As an avid Tik Tok user… just kidding. My wife likes to joke that the only Tik Toks I see are ones that rank well on reddit, and she’s probably right. Which is why this article was absolutely amazing. If it’s time to take Tik Tok seriously, maybe you should get some professional help. Maybe you should work with some Creators.

Want to make it crystal clear how important your employer brand work is? Maybe bake it into an infographic.

Once upon a time, there was a boy who grew up working at his family’s toy store. One day, he mustered up the courage to tell his parents that he wanted to leave the family business to be a Disney animator — but they said no.