In Google’s never-ending quest to find the most valuable websites for searchers, they will always work to make sure the pages that answer questions and provide unique information appear over those that do not. Don’t get hyper-focused on particular short-form keyword searches unless you’re convinced by overwhelming …
But many applications that previously were remote to what we used to judge SEO no more are. Many people still think that having a high volume of crawlable and indexable pages is always better. Google displays featured snippets in search when they believe this format will help people more easily …
We do this through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in traffic. Your customers are already looking for what you have to offer, but they often aren’t searching specific
Learn from these mistakes before you learn about plugins
When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service …
Understanding reporting in relation to your marketing strategy
Most content marketers are great a clogging up our Twitter feeds and inboxes, but it takes a special SEO Agency to offer advice that you can act on today. Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will …
Identify which keywords people are using to find your blog content
“search engines reward helpful websites with better search rankings” Therefore, SEO is the process of making search engines happy! Search engines mine web pages and other digital content to automatically provide answers to those searching. Becoming one of those answers can require no work at all. Many companies just naturally …
Page Title – This is the first line of a given result, in the example, it is blue underlined which indicates it is a clickable text. This text comes from your page’s title or meta title if they are being used. It is important for this text to clearly represent …
Learn from these mistakes before you learn about SEO campaigns
Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In …
One of the most effective ways to ensure that your website or online retail presence is optimised for the future of Google and other search engines is to take part in a professionally-run SEO Training Course. Longer search phrases are the natural progression of the Internet population boom. As more …
Search engines have a limited ability to recognize images, animation, video and audio. A 301 redirect, or also known as a permanent redirect, should be put in place to permanently redirect a page. The word ‘permanent’ is there to imply that ALL qualities of the redirected page will be passed …
Layout, formatting and CTR combine to make great SEO
Even then, the first three spots in the search engine results pages tend to attract a huge percentage of all clicks, meaning that you’re likely to gain a tiny fraction of that 4.8% if you aren’t at the top of the second page. Many specialized SEO tools …
Tips to Make the Most Out of Pinterest for the Benefit of Your Business
Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and …
Remember that walled garden sites make the web go round
If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. They’ve been trying to weed out sites that are identified as thin sites, but sometimes a legitimate site (like yours?) has some pages that get …
Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine …