Sapid SEO Company

How Often Does SEO Update https://www.sapidseocompany.com/how-often-does-seo-update/ SEO and AdWords are two different elements of search engine marketing. Can you use both in your marketing strategy? Yes, both SEO (Search Engine Optimization) and AdWords can work together to create a successful marketing strategy. The principal goal of both AdWords and SEO is to rank your website at the top of the search results. However, each of them has a different method to do so. While this may seem contrasting, you can employ them together according to your marketing and business goals. Read on to find out how you can make SEO and AdWords work together for your business. Can SEO and AdWords Work Together? Before you learn how SEO and AdWords can work together, let’s quickly understand how each of them can possibly affect the other. Search Engine Optimization (SEO) SEO or Search Engine Optimization enables your website and web pages to get better rankings on SERP (Search Engine Results Page). Your visibility to users boosts in this way. It does not contain any PPC (Pay Per Click). You can boost your SEO by optimizing your page in a way that makes search engines read as well as define your page. Clear content with appropriate keywords is one of the methods to achieve this. If you want your site to rank higher, you need to have an optimum SEO. The SEO strategy can help your business get the most exposure by featuring in the top ranks. It contrasts with AdWords and other PPC. However, the relevance of SEO can be essential for the placement of AdWords. The SEO of the target landing page helps in creating a better AdWords strategy. Google AdWords Google AdWords is a payment service that lets you promote content. It displays your business content in particular or related search results. Your advertisement then appears above the search results at the beginning of the results page. If anyone clicks your ad, the page redirects to your webpage or website. You need to pay for that particular click. The cost of Pay Per Click (PPC) depends on the keywords you wish to use. AdWords provide you a strong online presence. Your reachability is wider and attracts more users. You need to plan your AdWords right for the most effective results. Did you often hear that AdWords can help boost SEO rankings? It is, however, not true. Google firmly states that its primary responsibility is to give the most relevant results to the users. For this reason, a business cannot pay for high SEO rankings through AdWords. There is, however, another way in which AdWords can help your SEO rankings. They can give you a wider reach and presence online. It, in turn, helps you to connect with more audiences. How SEO and AdWords Work Together? For a higher impact on your marketing strategies, you have to use both AdWords and SEO. It is the best method to be highly visible to your desired audience. If any user is unfamiliar with your website or brand, they may not engage with it. There is a better chance that they will do so if they see you twice on the same results page. You can employ SEO and AdWords together in the following ways. For Keyword Data For effective SEO, you need a good set of keywords from the very beginning. Google does not provide this data anymore. Imagine if, after all your SEO efforts, your keywords generate very little or worse, no sales! To avoid this scenario, it is essential to do thorough keyword research. It helps you know the most relevant keywords that your audience searches for. AdWords can play a key role here. With AdWords campaigns, you can tap into AdWords data utility. Here, you can find several keywords that are not only relevant but also traffic-heavy. Such keywords reach out to your target audience. The conversion rates will also increase. You can use the keyword data of your AdWords for your SEO. You can optimize your web pages and website by appropriately incorporating these keywords. They come with a higher possibility to drive traffic and generate conversion. Moreover, AdWords generate this data within a few days! You can then create an efficient SEO strategy much quicker. It may cost more money to use AdWords for better SEO. It is, however, worth it. You will be assured that your SEO efforts do not go waste. Additionally, you do not have to wait for too long to know the impact of your campaigns. Create AdWords with SEO Relevance SEO can play a role in creating and setting up AdWords better. When you create AdWords, it needs approval from the Google AdWords system. For this, you need to have a target page where users land on clicking your ad. The landing page must be in alignment with the ad you display. For instance, let’s say you advertise for sports drinks. Upon clicking your ad, the user expects to land on a page that talks about sports drinks. If this does not happen, your users may get angry. You do not want this to happen. They will not click on your ads anymore. It is essential to have SEO relevance for your landing page. It affects the price of the AdWords campaign bids. Google analyses your target page. If it is not relevant to your ad, Google adds a penalty in the AdWords billing. It is usually a certain percentage more than the original keyword bid. This penalty makes the PPC more expensive. It makes it difficult to rank higher in the visibility of the search results page. Moreover, you end up paying much more. The worse your SEO, the higher your penalty will be. To avoid this, make sure that your target page has higher SEO optimization. SEO and AdWords have different approaches with the same goal. You can utilize both to reach your goal! SEO lets you be found among multiple search results, while AdWords help you to do this faster. They can work together by immediately generating more traffic and sustaining your online presence in the long-term.

How Often Does SEO Need To Be Done https://www.sapidseocompany.com/how-often-does-seo-need-to-be-done/ Search Engine Optimization is a process of refining the quality of content to increase traffic on a website. SEO helps websites climb their way up on Google’s search results. It has become an important marketing tool for digital marketers, content writers, and bloggers.  With higher traffic on your website, your sales will improve, and returns will be higher. Companies that use this marketing strategy gain higher profits and witness maximum sales.  What most people don’t know about SEO is that it needs timely revision. If a webpage shows up on top of search results, it doesn’t mean it will stay there forever. To prevent such hassle, you need to make changes on your webpage regularly.  What do you need to revise?  Anytime Google makes changes in its algorithms, your page will lose its ranking. So, maintaining the quality of your content is necessary to avoid the downfall. The question is, what do you need to modify? You need to focus on both on-page and off-page SEO elements.  On-Page SEO On-Page Search Engine Optimization refers to optimizing individual webpages to achieve a higher rank in search results and increase web traffic without violating any rules. Some of its common elements are title tags, internal links, keywords, etc.  Following are the On-Page components you have to focus on while updating your strategy:  Keywords   Keywords are the most significant part of SEO. Most Content writers find it challenging to select relevant keywords for their posts. The dilemma does not end here as they have to fit them at appropriate places. Putting a keyword anywhere will damage the content quality.  Another problem that writers face is that keywords keep evolving. A keyword that was once popular may not be so in the future. So, change the keywords as per the latest trends.  Analyze the keywords and keep tracking them through your SEO tool. It will either show a drop or a rise in the search volume. If it’s dropping, then you have to find new and relevant keywords for the content. The ideal frequency of doing so is once in a quarter.  Editing old Material For optimizing web traffic, revisiting your old content is utterly crucial. Edit your old posts that are not generating enough traffic on your website. To know which ones need polishing, use Google Analytics.  If the results show a higher number of visits, then you don’t have to change it. In the opposite situation, the content will require some revision.  By editing, it means focusing on the meta-title, meta-descriptions, and other SEO tags. Meta-title is the title displayed on the search result. The short description underneath the title is a Meta-description. It depends on your Meta description, whether a person will click on your webpage or not.  You can also add images, videos, and infographics wherever needed. Try editing your content at least twice every month.     New Content Frequently create new posts for your website to improve your rank. When one of your web pages reaches the desired number of visits, it does not mean you should stop adding new content. The visitor might be interested in some related or other information as well.  If you regularly post articles or blogs on your website, the reader will come back for more. Here are a few advantages of adding new content:  Google scans your website more often, and your rankings will improve significantly.  Search engine algorithms prefer regular and latest updates. New high-quality content will help in the growth of your website as web traffic will increase.   When people see that your content is on the top of the search results, it will build brand credibility. They would know that you are on top of your field and will rely on your website in the future.   While most writers focus on what to post but ignore the question, how often to post which is equally important. The ideal rate depends on what type of content you write. For news websites, post every day. While for blogs and other content, once or twice a week is the optimum frequency.         Off-Page SEO Off-Page Search Engine Optimization is everything you do outside of your website to rank higher in search results. Social Media Marketing is one of its examples. Off-page SEO elements you need to consider while revising your strategy are:  Inbound Links Inbound links, part of off-page SEO, are links of your website, available on other websites. You have to make sure that these backlinks are not fake or spam. If you find a faulty inbound link, contact the owner of the website to remove it immediately.  Search for other options that work as a replacement to that link. Remember, a higher number of inbound links means more traffic. So, try reaching out to as many websites as possible for the creation of backlinks. Check the status of your inbound links at least once a month. Use backlink trackers from your SEO tool to keep track of them.        Social Media Social media does not affect your rankings in any way but will increase the number of visitors to your website. You can even promote various websites for inbound links to your website.  It can be a great SEO strategy to promote your site due to the rising population on social media platforms. People will share your posts and start discussions about the topic. Try collaborating with influencers and newcomers in your field.       Pay weekly visits to your social media accounts and analyze if it’s improving or not. Modify your strategy according to the results you get.  Endnotes Revising your SEO strategy is a perpetual process. The more often you update it, the higher will be your ranking. So, making frequent visits to your content is of great importance. The above factors will guide you in getting better results.  Not only will SEO strategy brings traffic, but it is also a cheap marketing tool. You can either outsource it, which does not cost much, or do it yourself. It depends on how much of your company’s marketing strategy relies on Search Engine Optimization.

How Often to Blog Post for Good SEO Results? https://www.sapidseocompany.com/how-often-to-blog-post-for-good-seo-results/ Posting blogs is the best way to enhance website traffic organically. But not every article one publishes can enhance traffic. It should be optimized with unique and helpful content. The key factors that influence SEO include content, consistency, and keeping track of any new information. Knowing the blog frequency can increase traffic growth, and there are several ways to achieve the same. Why post blogs to enhance SEO? For anyone to recognize a company, it might have to show up in the search engine, and the best way to do that is by starting a blog for a company. Starting a blog is time-consuming and requires consistency, but planning it and squeezing out the right content can save time and attract the right audience and have promising conversions. Generating content around the right topics can generate a new audience and save upon one’s marketing costs. It also increases brand awareness and can convert those leads who learn about a company’s product into potential customers. The quality of content should be high enough to generate loyal customers. Blog Frequency Blogging helps a company to establish a community of loyal followers that support one’s business. Brands can grow tremendously by its ability to nurture its audience and also by remaining active. There is no such magic number proven for blog frequency. It depends on various things, including content, resources, and competition in the industry, and this number can be different. However, here are a few things that can help one determine a good blog frequency to grow. Content Goals A blog frequency is nothing but the time interval between blog posts. It predominantly depends upon what one wishes to accomplish with it. According to data from multiple surveys, Huffington Post, one of the best and well-known blogs, posts one for 58 seconds. However, some companies post fewer blogs and still manage to channel the traffic. The key here is the content that goes out. If the content you wish to post is unique and helpful, it might increase traffic with just one post a week. This is not the case with every service or product, and finding such unique content itself could be a tiring task. Mark Manson’s Wait But Why is a solely produced blog, but his primary goal is to increase traffic and not sell anything specifically. Whereas B2B and B2C businesses and increasing traffic, their content goals also include selling the product. Here determining blog frequency depends on other factors too.  Content Quality Creating content just to create content will not generate traffic even though the publishing volume is high. Content quality includes giving importance to grammar mistakes, the amount of research that goes into publishing a blog, etc. If one can publish such high-quality content and promote it, such as building backlinks, the frequency will automatically fall in place. Building backlinks will build website authority. Consistency Fresh content is important, and updating pages is essential, and although Google prefers this, an older page that regularly updates updates can outperform a newer page. Once the content is determined, it is essential to track traffic channels. Along with aligning publishing blog frequency with your content goals, it is important to align them with the required website traffic channels. Blog frequency does not impact SEO, but publishing fewer frequency blogs can tremendously slow down a company’s website traffic growth. More than frequency, what matters the most is the publishing volume. Content building is crucial for a new site. The goal should be to publish the first 200 articles while retaining the content quality. However, this is distributed at a frequency depending upon the resources available such as manpower, quality content topics, etc. More pages give one’s brand more opportunities to rank higher. According to HubSpot’s study, website traffic increased for B2B companies that published 16 blogs a month than companies that posted less than four blogs a month, and for B2C companies, website traffic increased about 4.5 times. Resources For a blog operated by a single person, the optimum amount is three blogs per month while also focusing on other aspects of blogging, including building backlinks, preparing for guest posts, etc. A number beyond this can be difficult to manage, but this can be increased with increasing resources. A company such as HubSpot posts over 200 blogs that are good a month, and it achieves website traffic of about 4.4 million per month. This is huge, and so is their content team. A company such as Ahrefs posts market leading quality blogs about four times a month and gets website traffic of about 150K per month. Their team has only about 2-3 members. Resources play a vital role. No matter how huge your resources are and how frequently one posts, everything else hits the ground if the content quality is compromised. Social Timing – When to post blogs? There are two ways of going about it: To maximize engagement It is important to publish blogs at the right time. The corporate working hours are usually from 9 am and 5 pm. Most of the blogs get published in this time period, but these hours are peak, and there is a high chance of one’s blog getting buried due to noise. These timings are ideal for getting more visitors and engagements. Posts published at night get more prominence but get lower engagement. Blog posts published at 3 pm EST get shared the most on social media. The average time blogs usually get increased website traffic and engagement is usually at 11 am. To maximize social shares This also depends on social channels. For example, According to a study by Noah Kagan, the best day to post and get the most shared on Facebook and Twitter is Tuesday, whereas, for LinkedIn, it seems to be Mondays. This should only be used as an outline, and one requires his research to stick to an ideal schedule. Facebook and Instagram have analytical tools for one to decide a day that will work out for them. Conclusion Blog frequency is not important for SEO but is necessary for maintaining consistency and such consistently updated blogs get more website traffic. One can post 200 articles to generate content or post one article per day over a period. However, companies that post fewer blogs without consistency will have slower growth. In order to make things easier, blog frequency is determined. Content marketing, in general, is a long-term game, and those companies that give up after the first few failed blog posts will not grow.

How Much Can The Most Expensive SEO Tools Cost? https://www.sapidseocompany.com/how-much-can-the-most-expensive-seo-tools-cost/ When it comes to SEO services, SEO tools can be a blessing in Optimization. You can gain an understanding of what’s working using these tools. You can also gain perspective on how to bring changes to certain parts of the SEO strategy you are currently using. SEO tools also allow you to know how your optimization is when compared to your competitors and where there is scope to improve. If you have multiple websites, SEO tools help in assessing how each website is performing, so you don’t have to manually do it. Let’s now dive into some of the SEO tools and their costs. Ahrefs This is a famous and highly recommended SEO keyword tool. The feature of website auditing from Ahrefs is a favorite among SEO experts. It indicates what parts of your website need tweaks to let your website rank higher. You can also know your competitor’s website’s backlinks. You can also use this SEO tool to identify the content that is linked to the most and correct broken links. The pricing is as follows: Lite: $99 per month, standard: $179 per month, advanced: $399 per month, agency: $999 per month. SEM Rush SEO tools for marketing such as SEMRush are a favorite within the SEO field. Using this tool, one can have access to all their website rankings and recognize any changes. Among the many features present, the most well-known feature of this tool is the Doman vs. domain analysis.  Using this feature, you can compare and understand your website with another. This tool also provides advice on how you can improve your website rankings. SEMRush also helps one with analytics such as reports on search data, traffic, competitors, and allows you to compare keywords. Additionally, there is an on-page SEO tool that allows you to keep an eye on your rankings. The pricing is Pro: $99.95 per month, Guru: $199.95 per month, Business: $399.95 per month. KWFinder The KWFinder tool is useful in identifying long-tail keywords that are not in much competition. This tool is helpful for experts to search for the most relevant keywords and analyze backlinks and the Search Engine Results Page. They offer a rank tracker that lets you identify your ranking as well as identifying any improvements based on a key metric. You are also given many keyword ideas. The pricing is as follows: Basic: $29.90 per month, premium: $30.90 per month, agency: $79.90 per month. Moz Pro This software is known as one of the best SEO software used by experts. It is said that Moz features are always updated as and when Google has changed its algorithm. Moz’s chat is also spoken highly of for prompt useful replies.  Moz offers everything SEO from keyword most relevant to you to a site crawl. You also get information on how to improve your website’s ranking and optimization. The free toolbar they offer, known as Mozbar, offers metrics regarding your website while you browse a page. Additionally, they host Mozcon their conference on teaching about SEO. The pricing is as follows: standard: $99 per month, medium: $149 per month, large: $249 per month, premium: $599 per month. Woorank This is an SEO tool for analysis. You can track your data as well as report it. You can also find out the keywords your competitors are targeting so you can then overlap theirs. Woorank is great in helping you understand the content that is duplicate, security problems, downtime, and offer solutions on fixing them. The pricing is as follows: pro: $59.99 per month, premium: $179.99 per month. Majestic According to SEO experts, Majestic is a great SEO tool. The Majestic Million feature offered by Majestic is spectacular. The rankings of the best million sites can be viewed using this feature. You can understand where your website stands. A feature of this tool called Site Explorer helps you view the overview of your website and your backlinks. You can also use it to find the most relevant keywords as well as compare your site to others and understand your ranking. The pricing is as follows: Lite: $39.99 per month, pro: $79.99 per month, API: $319.99 per month.   Serpstat This SEO tool is great for growth-hacking with regards to PPC, SEO, and goals related to content marketing. Serpstat is a great place for you if you are looking to analyze your competitors and managing your team. More SEO experts are joining Serpstat as it now has a lot of data on competitor analysis and keywords regarding all Google locations on Earth. They have clients such as Deloitte, Yves Rocher, Shopify, Loreal, and Lenovo. The pricing is as follows: Lite: $69 per month, standard: $149 per month, advanced: $299 per month, enterprise: $499 per month. Raven Tools Raven Tools takes information from sources such as Majestic, Google Analytics, SEMoz Google Webmaster Tools, as well as Google Adwords and makes a good-quality report. Raven has more than 30 tools such as content management, metrics, backlinks reporting, media monitoring, competitor analysis, link-building, managing campaigns and projects, as well as SEO research. The reports provided by Raven Tools are of great value. The pricing is as follows: Small Biz: $39 per month, Start: $79n per month, Grow: $139 per month, Thrive: $249 per month, Lead: $399 per month. The price of these SEO tools varies according to the kind of package one opts for. SEO experts have tough work to do, and these SEO tools help them do their job, which will otherwise take a long time to generate. Although SEO tools are helpful, SEO experts still need to adjust data according to the results shown on tools. Many SEO tools available are free, and the paid versions also have a few days of free trial. If you are an SEO professional, you might need the paid version of SEO tools as they offer more benefits and are customized according to your need. Certain companies only offer prices on request.

How Much Does a Basic SEO Service Cost? https://www.sapidseocompany.com/how-much-does-a-basic-seo-service-cost/ SEO is the most incredible tool that can take your online business to the pinnacles. It will aid your website in ranking top on the first page of SERPs. However, we all understand that Search engine optimization is not just a piece of cake. Therefore, to make the most out of this tool, it is essential to consult or hire an SEO technician or professional. Whenever there is a plan to take your company to the next level, the project’s cost plays a crucial role. Believe it or not, keeping an eye on the price and charges in itself is an excellent way to achieve greater heights. Creating and maintaining a budget for your business can do wonders in the long run. So, if you are planning to avail of SEO services for your website, you must be wondering about its cost. Today, we are providing you a complete guide on the prices charged by SEO professionals. Various SEO Pricing Models To put it out briefly, the basic SEO services cost ranges from $100 to $30,000. However, the charges for availing of search engine optimization benefits depend on the kind of SEO model you choose. At present, there are four major SEO pricing models that we have appropriately explained below. Read on to get a clear idea about these pricing standards. 1.    Monthly Retainers This is the most popular SEO pricing model among business owners. It is defined as a full-fledged service package where you can appoint the SEO team for as many months as you deem fit. This can be an ongoing contract for months and years until you finally terminate the deal. In this model, you will be required to make the payment monthly. You can find freelancers, small agencies, or even big companies providing SEO services under this model. The basic cost of monthly retainers ranges from $500 to $20,000 per month. There is no fixed price tag. The price is determined according to your customized SEO plan. 2.    Project-Based If you are looking for an SEO professional for a particular job or even for a certain task, you should go for the project-based pricing model. In this standard, the price is fixed before beginning the work. The set fee and the scope of the project are correctly declared in the contract beforehand. Once the planned duty is completed, you will have to pay the lump sum fee for the finished task. Generally, the cost under this model comes between the ranges of $1000 to $30,000. Under this pricing standard, you have the option to appoint the SEO team for either a project or even a task. Like in case you want to hire someone for just managing your content, you can go for a task-based SEO plan. Otherwise, you can also get the SEO services for a specific agenda that lasts for a defined period. 3.    Performance-Based This pricing model is the latest development in the SEO industry. Though many SEO providers do not practice this model, it is the best option for business owners. This is because of the guarantee that comes with this pricing standard. Under a performance-based scheme, the SEO professionals charge you the fees only when their efforts actually fetch the results for you. It means either you will have to pay no cost for hiring SEO agents, or your website will be there on the first page of SERPs. This is a win-win situation for the website owners. You will have to define the technicians’ targeted outcome, and the cost depends on the results. Under this model, the price range is extremely dynamic as the task can be as small as getting views on a blog for the website or as tough as getting the highest rank for your online site. Therefore, the cost varies extraordinarily from $100 to $30,000. Hourly SEO This can either be the most economical pricing model or the most expensive SEO service you ever paid for. This is because you will have to pay the fixed rate per hour for all the hours worked by the hired SEO team. If the appointed team is exceptionally skilled, you can get the work done in fewer hours than actually required for that particular task. On the other hand, if the team is not highly skilled, or some uncontrollable conditions arise during the job, the hours worked can be way higher than the estimated time. So, you will end up paying a substantial unplanned amount. This can shake the whole budget of your company. Therefore, if you are planning to go for this option, make sure you have analyzed everything like a pro. Also, you can bargain to get the cheapest per hour rates. Generally, the per hour cost ranges from $75 to $200 for this pricing model. Fixed Prices Of A Few Famous SEO Services At times, a need is felt for an SEO professional that can handle a particular task that your company’s SEO department cannot perform due to excessive workload. Also, sometimes the new players in the market wish to try some SEO tools before going for the full package. So, we are mentioning here the price range of some SEO services that you can try. Social Media Management: $300 to $7,000 per month SEO Copywriting: $0.15 to $1 per word SEO Content writing: $0.20 to $2 per word Link Building: $100 to $20,000 per month SEO Content Audit: $650 to $14,000 The investment made at the right time in the right opportunities can yield you the best returns you can ever imagine. SEO is no different than an investment. If you invest your hard-earned money in this tool, it will undoubtedly give you the highest ROI than your business’s other efforts.  However, before making any decision, it is necessary to pay heed to a few pointers, out of which cost is the most vital factor. We hope this guide gave you the perfect insight into the prices charged by the SEO technicians.

How Much Does an SEO Earn in India? https://www.sapidseocompany.com/how-much-does-an-seo-earn-in-india/ Search Engine Optimization (SEO) is the way by which the amount and the quality of traffic can be increased and directed towards a particular website from a search engine. The people who engage in SEO can be anyone ranging from a social media expert to a digital marketer to an SEO expert. An SEO expert or SEO specialist is one who has expert knowledge and is into optimizing websites. So, they receive the highest rankings on search engine pages. An SEO expert in the profession of pulling in the maximum amount of traffic from search engines online. In India, the use of the internet has boomed, and there is a lot of demand for digital marketing specialists. This particular industry in India is an attraction for experienced professionals and freshers alike. Just like any other job, the pay range varies along with the amount of experience the person has. An SEO expert can have their own company for SEO or work along with other companies who require their services. SEO Beginner Trainee In the SEO field, this is the most basic job available. They work under the guidance of SEO experts and executives. The tasks will majorly include: Tracking the metrics of SEO and reporting to the trainer/manager. Relevant keyword researching Brainstorming and being innovative about how to increase the visibility of the site. The Salary SEO trainee receives ranges from 1,305 to 1,959 USD per year. SEO Trainer These people are those who have the job of training the SEO trainee. They are into teaching the trainee all about SEO concepts, designing SEO content, search engine expectations, linking social media platforms with SEO, etc. Also, they know how to utilize the SEO tools to monitor and report. The tasks a trainer performs include: Giving training to the trainee and other subordinates in SEO Helping Trainees with their doubts Giving lectures on SEO Give them tasks to improve their skills and knowledge. The salary the SEO trainer earns ranges from 8,163 to 11,428 USD per year. SEO Analyst An SEO analyst needs to be knowledgeable about understanding which keywords are trending and help in creating SEO-friendly content that will help the website get recognition. The SEO analyst also deals with optimizing the landing pages on sites. Their duties include: Creatively designing and as well as implementing SEO ideas and strategies. Tracking metrics Implementing keyword research, the required tools, building backlinks, as well as analysis. Identifying gaps and areas of possible improvement in design Advising on content improvisation. The salary they earn ranges from 3,265 to 4,408 USD per year. Within India, Delhi pays its SEO analysts the highest, and Coimbatore pays the lowest. Bangalore comparatively pays 17% higher than other parts of India.  SEO Consultant An SEO consultant mainly deals with the planning, management, and performance of the complete SEO of a client. Their duties include online marketing, online link building, web analytics, as well as ideating strategies for keywords. SEO consultants mainly do the job of a 3rd party advisor. The consultant must be having enough experience and knowledge to completely guide a company. Their tasks include: Sharing periodic reports Connecting to web-based designers to make SEO changes. Plan and put into action the strategy. Working on client-relationship Monitoring important APIs and working on their improvement. They earn a salary that ranges from 4,489 to 8,163 USD per year. In India, the salary earned by an SEO consultant is increased with experience. SEO Manager The main duty of an SEO manager is to manage and execute SEO and SEM or Search Engine Marketing programs for clients. The manager will be coordinating with various in-house teams like social media, design, content, marketing, as well as handle projects. SEO managers are some of the people who earn the highest salary among SEO Specialists in India. The SEO manager is required to have basic knowledge of web designing as well as development. SEO managers deal with both onsite and offsite optimization. They implement strategies of SEO with their SEO team of specialists. Their duties include: Implementing SEO campaigns to increase website purchases. Analyzing and making reports on how projects are performing. Keep an eye on how other junior team members are performing and offer guidance. Having good skills at communication to co-ordinate with the team members. Tracking KPIs, helping fill the gap in content, and guiding in the optimization of the landing page of the website. They receive a salary that ranges from 4,897 to 7,346 USD per year. SEO managers with more than 5 to 10 years of experience receive a salary in the range of 7,278 to 10,067 USD per year. Pune pays the highest salary to SEO managers in India, and Delhi pays the lowest to them.  SEO Director They are the head of the SEO field, setting long-term goals following up with them. They oversee the smooth functioning of the SEO department in the company. The SEO director’s tasks include: Designing strategies for improving overall SEO. The SEO director has to make sure the company strategies are aligned with the goal of the company. Reviewing content frequently to identify a lag or gap in content, missed opportunities, and designing solutions to combat any problem related to SEO. The SEO director earns a salary ranging from 13,061 to 24,489 USD per year. Those SEO directors that are at the top in India earn the top salary among SEO specialists in India. The salary of an SEO specialist also varies with the city they are in within India. Bangalore, also called the silicon-valley in India, tends to pay the highest for SEO specialists overall, and Ahmedabad pays the least amount. Ahmedabad was found to pay 38% lesser compared to the rest of the country. The salary also depends on factors like whether the company is an MNC, the SEO specialist’s experience and skills, and the company size. MNCs also tend to be a great place where trainees and beginners learn and grow.

How Much is SEO Per Month in the USA? https://www.sapidseocompany.com/how-much-is-seo-per-month-in-the-usa/ SEO or Search Engine Optimization is a term heavily used in today’s digital work. It is used in accordance with the increase the quantity as well as the quality of traffic on your websites using organic engine results. To understand it in a gist, SEO deals with the type, quantity, and other crucial aspects of certain highly-ranked keywords on search engines like Google. Therefore, the SEO score of your website basically determines your webpage’s worth. Curious to know its cost in the USA and other such details? Keep reading! Payment survey of SEO in the USA According to a survey, on an average rate in a monthly payment system, single projects averaged out at $2,181 while one-time projects estimated $1,250. However, the pay for SEO depends on the size of the agency one is working with. A small business will obviously be paying or spending lower the SEO part in comparison to a big brand in the market. There are no set rates or rules for the pricing of SEOs, which means the company can charge whatever prices they like. The most common model followed for the costing of SEO is wherein the clients a monthly fee for selected SEO services. The price can vary anywhere between $500 to $30,000. In the US, a Tech planet’s number had gone up to $130,000. So, money also has a role to play in the outsourcing of SEO. Here, it is necessary to note that in SEO service, you get what you buy for. Company offering services for cheap money process often lack the resources and experiences required.  What to know before investing in SEO? Search for the best SEO practices and understand what your SEO needs to be like. Whether you want your SEO to be in-house or outsourced, SEO can contribute to the arrangement of your marketing system; if one lacks the required labor, then outsourcing is your option. Explaining your brand identity and ideology to the person whom you are outsourcing is important. For that person to be clear with your set requirement is important. Knowing the agency you are outsourcing to is also important; one needs to know whether they will be able to find resonance with your brand and identity. SEO is an amazing system in place, so while choosing how to go about it, you need to be sure about your necessities, your objectives as well as your financial plan. This will help you to your resources in the right way and make full use of SEOs. Why should you invest in SEO? Search engines will definitely bring more traffic to your site. Search engines are today the one-stop answer for everything. If we talk about Google alone has over 90% of the market share. Form your hotel booking to the nearest departmental store to the nearest clothing shop; you can ask everything on google. Google is followed by YouTube, which opens up different kinds and forms of SEO for a company. Think about it in this way, running a business without search engine operations would more likely than not would be mean like existing without the world acknowledging you. Better website traffic SEO ensures that you have better quality traffic on your site. The optimization part comes into play here where it (say Google) ensures that not only are the links connected, but the right kind of information is presented to the right kind of viewers so that your audience finds you right away. You can even localize your content to a specific area or locality and be easily found as well connected to your targeted customers. In all the processes as a company or business, one has merely to use something. Users’ searches become easier! Not only does SEOs benefit the seller, but it is also equally important for the buyers or the users online. While searching for a said, it makes the process easier for the user to find the right kind of content and information they are looking for and connect them to their desired seller. In human psychology, it is the outlook that also matters so; if a customer has a good experience of your site, it will increase the tendency to buy as well.  Better brand awareness They also help in building your brand awareness. There is a phrase frequently used here, i.e., EAT. This stands for Expert, Authoritative, and Trustworthy. Based on these qualities, you can climb up in the game of SEO and make your presence felt. In turn, this will result in the betterment of your brand.   SEO has proved itself a very cost-effective tool. A survey suggests around 50% of businesses had organic search, while less than 20 % saw a good return on paid search. The main reason for this is that even after the collaboration with the outsourcing agency, the increased traffics still goes on building and the authority status of your brand is also in place.  This means if used correctly, SEO can prove a lot more fruitful in the long run than expected. What looks for in an SEO expert? The first and most important thing is the years of experiment. Different websites need different SEO tactics in order to be successful. An expert with the required experience would be able to understand what the right technique required in order to increase the traffic on the said site. The three levels SEO works on three levels – technical, on-page optimization, and off-page optimization and to be a skilled professional, an expert needs to know all three. Before finalizing the strategy, an expert should analyze all three angles in order to maximize the profits. It would be even better if the said person is market savvy. It would bring out the best of advantages for both the parties. More so, it should appeal to the people who have landed on your website and are looking at your company from that point of view. An SEO expert should have knowledge about everything, from human psychology to market techniques to design and development. This is so that he/she understands the need of its clients and the vision they need him to follow while at the same use his/her technical skills to prove himself as an expert. SEOs are an essential tool in the building of an image of a company, and if used the right way, they can do wonders for a company; the only requirement is to use it in the right way.

How Much Does SEO Cost? https://www.sapidseocompany.com/how-much-does-seo-cost/ Previously, it was Google, YouTube, and that’s it. Today the terms have led to website development, content creation, marketing, and most importantly, search engine optimization. When it comes to choosing an SEO tool and implementing its features, most likely, the cost of the tool becomes the concern. The average cost of using search engine optimization varies. It depends upon several factors leading to the final output. There is no such thing called good SEO. It’s either SEO or not. How much do you think you should spend on SEO services? How is SEO priced? What to look for when searching for the cost of SEO? Read on to learn. Importance Of Search Engine Optimization The concept of authority in search engine optimization is relatively new. However, the authority has gained popularity with web users. Authority relates to high quality, relevance, trustworthy content, and a page that has something to offer. The more authority your website portrays, the better is your ranking, and the greater is the prospect. In addition to authorities, visibility and ranking of a website, website traffic, visitor experience, growth are other concerns addressed with SEO tools. With search engine optimization comes search engine marketing. In SEM, efforts are not for free. SEM involves Google AdWords, Google shopping ads, pay per click advertisement, native ads, social media ads, and the like. Although SEM is not the major criteria to look for; however, once your website ranks well, drives enough traffic, it finally becomes a part of SEM with highly targeted audiences. What Determines The Cost Of SEO? Variables determining your SEO price include objectives, timeline, and situation. For example: Where do you want to be? How fast do you look at improvement? Where are you currently based out? The three elements of SEO determine it’s worth. Precisely if you own a local business site ranking 20the in Google search results for a target keyword, you probably have a low expense on search engine optimization. However, if your website ranks on the first page and also caters to the global population, the cost and maintenance automatically rise. A price so calculated includes the competitor’s existence, the level of work, and industry. There is no fixed price for search engine practices. However, you may fall within a particular range. Talking of a range, the categorization of SEO into high quality and low-quality output creates a different storyline. For example, services in the United Kingdom offer SEO within $200. In European countries, SEO tools may range between £15 to £30. You may wonder what services can be obtained with just £15 a month? Well, you either apply your knowledge while choosing a tool, or you get nothing. The only take away from paid SEO practices is the responsibility of your name. Low-quality SEO do not conduct proper research and also leads to incorrect analytics. If you are serious about what you do, and you want to cater to the audience at large, choose the best marketing platforms available. Indulge in ethical practices, and you won’t fall out of your chances. How Much Should You Spend On SEO Services? Taking a note from above, the size of your business and the extent of services will determine your expense. Costs vary according to the agency, the features offered, the algorithm, quality as well as the objective. Of course, an inexperienced and unproven firm offering SEO will have low results than a professional service partner who has proven ongoing consultations. The typical cost of SEO is difficult to estimate. High paid SEO projects may range between $400 to $10000 a month. Don’t be surprised. It depends on the level of service. If your business has a 15-page website, you are typically on the lower side of the spectrum. However, with a website offering multiple features, payment options, huge content quality, it is not easy to maintain within $400. Your goals should be the ultimate determining factor on how much is your spending capability. The greater your website, the more extensive your project will be. Paying more for SEO services do not necessarily lead to poor results. SEO is an ongoing strategy. You can switch between a monthly SEO plan to a quarterly SEO plan depending upon the provider. Once you get the results, you will automatically you’re your spending limit. SEO Price Determination To be honest, any firm can claim doing the right kind of SEO and charge any amount it desires. The burden of meeting the expense is entirely on the customer. The fact of payment further creates the importance of understanding what you get in return for your money. Precisely, is your investment worth it? Does it offer a long-term value? All things aside, good SEO tools and partners of a variety of opportunities to learn from. The scope of your project and the provider can mark an estimate of $500 to $30,000 a year for SEO services. Several payment models followed my companies while calculating SEO costs. Organizations prefer hourly consulting fees, contract price, project-based pricing, and monthly retainers. Yes, you read that right. There are hourly consultation fees for SEO ranging between $150 to $300. Fixed contracts usually charge SEO per word. For example, $0.15 to $0.30 for one word can be a common estimate. The project-based pricing ranges between $1000 to $30000 charge yearly. When researching the cost of SEO, ensure your choice of SEO partner is willing to adapt to ongoing changes in Google algorithm and other search engine updates. Choose the one that has a proactive, forward-looking feature. It is important to be vigilant. It is not difficult to estimate the SEO cost. However, the realization of choices, pricing models, SEO partners, affordability, business income, and also the ongoing project create a critical situation. Irrespective of the plan you choose, search engine optimization takes time to show its results. There is no overnight miracle. Besides being a valuable feature, it is considered the only marketing tool that can take a business from 0 to 100. Keep calm, and observe the impressive graph rise.

How Many SEO Tools Exist? https://www.sapidseocompany.com/how-many-seo-tools-exist/ The idea of good search engine optimization is vital to your marketing strategy. Even if your understanding of marketing is basic, search engine optimization may be the only item providing a solid grasp on the multifaceted creature of social media. Search engine optimization or SEO is built with different elements. How they work, what they are, and why it is important to understand them is crucial for any business. In today’s customer-oriented world, SEO is the factor behind a website’s success. The more visibility your website gains, the more traffic and opportunity to create for your business, in the form of potential customers and prospects. Read on to learn some of the meaningful insights on SEO and its variety. SEO Tools Here Are Some Of The Best Ones Right when you hear search engine optimization, the very first thought progresses towards keyword research and website data analytics. SEO tools perform way more than that. They check your website speed, visibility, ranking, meta descriptions, meta titles, mobile viewability, indexing, crawlability, and other areas that are specific to search engines. In addition to that, SEO tools help you with a detailed report on how you measure your competitors and create an advantage for yourself. You get the liberty of measuring performance country wise, language-wise, and also region wise. All of it gets better if you are managing more than one website at a time. Each website has its performance, and with the correct tools, you steer clear from managing excess data. With too much data in a spreadsheet, there are high chances of reports being incorrect. Let’s check out the best search engine optimization tools that can help you achieve your edge over the years. Google Search Console This free SEO tool helps you monitor and report the websites present in the Google search engine. The only step that can take you through the tool is verifying your website by adding a code. The code to the Google search console can be found through Google Analytics. In Google Analytics, a prerequisite of submitting your sitemap for indexing has to be performed. Don’t worry; the Google search console is not a mandatory SEO tool to be ranking your website. It only helps you get better in your performances. Moz Pro Experts around the world prefer Moz Pro to be one of the best SEO tools keeping in line with the regular Google algorithm changes. With Moz Pro, you get insight for responses to every question asked. Be it a keyword suggestion, or a site crawl, Moz Pro is the powerhouse of search engine optimization tools and an option not to be missed. Ahref One of the most recommended search engine optimization tools, Ahref, has ranked to be the largest website crawler. Users around the world don’t get enough of the website because of its advanced features being updated every minute. The features of Ahref are bound to make you a strong competitor and use them as a starting point for your brand. Besides adjusting broken links, look for content keywords, and analyze the competitor’s best-performing pages, this tool is here to help you with the ifs and buts of search engine optimization. Fat Rank Simply a Chrome extension, the Fat Rank tool is the best analyzer of your website’s performance. You get the liberty of ranking your keywords, adding your keywords, and also measure the website’s performance page wise. Most interestingly, if your work does not rank in the top 100 Google search results, it automatically prompts a message before you publish your work. Types Of SEO Given that technology has over abundantly filled the internet with thousands of search engine optimization tools, the types remain unaltered. The three types of SEO include: On-page SEO Off-page SEO Technical SEO Gone are the days when keywords were the only SEO technique. Today, they are a prospect, but not the entire range. Content is a vital part of SEO. The broad categorization of the types help organizes and execute optimization plans better. On-page SEO You build a website and forget to maintain it. Will you be able to drive your business towards meeting your potential customer’s requirements? Well, on-page SEO includes strategies to keep up the health of your website. The factors that lead to the success of your website are combined to understand the topic of the content and provide them feedback of what is liked most as a valuable source. On-page SEO primarily include keyword optimization using meta tag, creation of meaningful content, as well as keyword research. Off-page SEO Do you know, just like our relationship with neighbors, websites also indulge in relationships and maintain the overall content facilitation? The off-page SEO techniques help your website relationship as well as influence the strength of your website. Off-page SEO is primarily responsible for building the authority and reputation of a website. The factors determining off-page SEO leads to a reliable, trusted, and reputable source of information. Technical SEO A website is built with technical as well as non-technical content. From the website developers’ perspective, Technical SEO caters to a good user experience, increases visibility, and improve the quality of the website, thereby affecting the overall traffic and engagement rate. Most importantly, site architecture, security, website speed, indexing, and mobile-friendliness are some of the aspects under technical SEO. There is no one single way to reach the milestone. In terms of search engine optimization, if you want to improve your marketing strategy, all three types of SEO are important. Use them in conjunction with each other and give your website the best chance of showing up in the Google search results. SEO makes it easy for prospects to find you. SEO tools help gather insights that would otherwise take decades to collate. The ones listed above are golden. Content that is SEO optimized is undoubtedly making space in Google search results. Most of the SEO tools in the market are free; however, the ones that are paid tools offer a competitive edge.

How Many SEO Ranking Signals Are There? https://www.sapidseocompany.com/how-many-seo-ranking-signals-are-there/ How Many SEO Ranking Signals Are There? Every day, more and more content is getting uploaded on the internet. Simultaneously, the importance of having the rightly optimized content is also increasing. The right techniques ensure your website ranks higher on SERPs as well as gets the maximum engagement. How then can you rank higher? There are several ranking signals or factors based on which search engines rank your website. Google currently has 200 such ranking factors. Take a look at some of the most important ones to optimize your website accordingly. 1.   Optimized Content The use of proper keywords to optimize your content to SEO-friendly standards is a crucial ranking signal. It not only helps you rank higher but also reach your target audience more effectively. Keywords are essentially what a user types in the search box. The better you use these, the more you will reach your target audience. Different keywords bring in different search volumes. While keywords with higher search volumes can seem more promising, they are also more competitive. More unique keywords, catered to what you are offering, are often more beneficial—a careful balance between these two works the best. There are many steps to optimize your content the best. From the types of keywords to the number of keywords and more. You must also be careful not to overuse keywords in your content. This might get you rebuked by search engines, plus it also harms the user experience. The more informative your content, the better it will rank. If Google finds that your content answers the questions your target audience might have, it will rank your website higher. So, the focus should be on how to seamlessly incorporate keywords in good-quality content. These days it is also important to optimize your content to voice search. There has been an increase in the use of voice search and devices like Alexa and Siri, which is an important factor when optimizing a website. 2.   Website Speed Your website speed goes a long way in improving the user experience. It is an important factor because Google wants pages that are more accessible, to appear more easily to users. This, in turn, makes them rank these websites higher on SERPs. There are various ways to do this. Your website must also be appropriately optimized for mobile devices. They must load fast and be as user-friendly. You can face serious repercussions if you fail to comply with such standards. Even if you were not, this is an important enough factor. If you cannot provide the necessary features to your users, you will naturally not get many visitors. 3.   Optimized for Mobiles These days, most people access the internet from their mobile phones, which is why it is important to ensure a good experience for them. Google takes mobile optimization as one of the most crucial factors when indexing a site. There are several ways to make your site better suited for use on mobile phones. This includes improving the time to download pages and easier navigation. Font and graphics quality and size are also important factors. You also have to be careful with your image and ad placements. Make sure your website is mobile-friendly. Not only will it help you rank higher, but it will also attract more visitors. 4.   Secure Website To rank higher on search engines, your website must be secure for the user to use. You can start using HTTPS for this if you haven’t already. It helps Google to easily find your website, look through it, and judge how secure it is for the users. Google usually puts a “Not Secure” warning in your URL if you do not use HTTPS. It can keep users from your website. Plus, Google might also keep your page away from the top results of a search page. You should also add appropriate terms and conditions pages where necessary. It helps both Google and your visitor place more trust into your website. 5.   User Friendliness Your website will receive more engagement when it is more user-friendly. Search engines too look at how the user experience is on your website and rank it accordingly. You need to design your site to aptly display all that you have to offer and make it easy for the visitor to navigate it. This factor goes hand in hand with SEO optimization and website speed to boost your SERP rank.  A site map, distinct tabs stating all that you have to offer and more, are crucial to improving your user experience. If you are placing ads, make sure they do not get in the way of your content. Bug-filled ads also hamper user-experience. The visitor should be able to find a suitable page with the least number of clicks. The website should also have the necessary information instead of unnecessary jargon for click-bait. There are many ways like this in which you can make your website more user-friendly. It also helps search engine crawler bots to navigate your site easily and index it. 6.   Domain Authority Domain Authority is a measure of how well your website will rank on SERPs. The higher the authority, the stronger the website. This, in turn, means that your website has a better stronghold. It helps you understand how well your website will be ranked by Google. There are several ways to increase your domain authority. Optimize your site to strengthen its domain authority and ensure a better user experience, as well as get ranked higher by Google. Endnotes There are several minute details that you need to pay attention to rank higher on SERPs. The ranking signals cover everything from the images to your words and much more. As is evident from the above factors, you need to take all of them into account. The most important task is to incorporate these points in the most natural way possible. For example, awkward usage of keywords or in-your-face images is a big no. It makes for a bad user experience and also lowers your rank.

How Many SEO Keywords Should I Use On My Site https://www.sapidseocompany.com/how-many-seo-keywords-should-i-use-on-my-site/ How Many Search Engine Optimization Keywords Should I Use? Keywords are undoubtedly one of the most important parts of any website and content. Even if you have the best strategies in place, without proper use of keywords, you might never reach your target audience. A good keyword strategy has many aspects. Besides knowing how you can choose the best keywords, you might also ask, how many to use? It is a legitimate concern, indeed. Too much use of keywords can affect your content negatively. On the other hand, too little might not serve the purpose. However, there is also no hard and fast rule that tells you the exact number. How then can you determine? Let’s take a look. Is One Keyword Enough? No, one target keyword is definitely not enough. Even if you have a small niche, it is important to find at least four to five keywords related to your content. Remember, the top keyword will be targeted by most websites in your niche, which means it has a lot of competition. Even if the competition is somehow less, one keyword might not get you a sufficient audience. A variety is always better A variety of different keywords will help you utilize every aspect of your business. Do not bet you are all on one point because it might not be successful. Look for unique keywords that define your target audience or your business. Use long-tail keywords to get a deeper understanding of what people are looking for in your content. Relevancy is important Keep your keywords relevant at all times. Highly-specific keywords also bring in a larger number of potential customers. More often than not, it is the casual phrases and the not-so-important keywords that bring in these customers. Only when someone knows what exactly what they are looking for, they will search for it more specifically. This is why intensive keyword research is important. It gives you options to choose from and helps you understand your audience better. It is not a one-time thing either. Your keyword list must be updated regularly so that your content stays updated and relevant. Use Different Types of Keywords Now that you know that one keyword is not enough, you also have to consider how best you can incorporate several types of keywords into your content. The different types of keywords can help you with these. There are nine such types identified as of now. If you use several different types, it will help you find variations for your main keyword. For example, your content is about books and stationery. While you will probably use “trending books” and “affordable stationary” as keywords, you can also use ones such as “top 10 books for winter afternoons”. This is an example of a long-tail keyword. Long-tail keywords are great for long-term targeting too. They tend to draw in audiences for more time than other types. Similarly, you can use the other types to come up with relevant keywords. This helps you make a non-exhaustive keyword list. Do Not Use Too Many Keywords Even though it is important to incorporate a variety of keywords, you must also remember not to use too many of them. It is very difficult to get high ranks on SERPs if you crowd your article with keywords. Avoid keyword stuffing at all costs. Not only does it make your website seem distrustful to the user, but it might also get you blacklisted by search engines. Your content will rank not only because of your target keywords but also their variations. Essentially, you do not even need to do keyword stuffing. Some keyword strategies to avoid are as follows: Do not repeat the same keyword frequently. Do not use irrelevant keywords. Do not bombard the content with keywords. Do not use hidden keywords. Strategically and naturally placed keywords lead to a better user experience. It also might keep them coming for more. This is also why variety in keywords is important. It makes the placement look more natural. Make sure your content is informative and answers what your target audience might be looking for. Not only have search engines advanced their algorithms, but users have grown more attuned too. Good quality content will boost your rank on SERPs and also leave a good impression.  How Many Keywords to Use Then? The exact count of keywords largely depends on your content and your budget. If your content is good, it will naturally rank higher. The placement of relevant keywords will also look more natural. Quality content will always help you get more engagement. As a thumb rule, Google sets optimal keyword usage at 1% to 2%. It can vary between search engines, but it is usually not by much. It is not a stringent rule, but going over these densities might lead the search engine to perceive it as keyword stuffing—possibilities of this increase when your keyword placement is odd or unnatural. The number of keywords can also depend on your overall campaign. Keywords become much more important if you are not using pay-per-click marketing. This is because your traffic becomes even more dependent on your keywords. However, natural placement is always important. Also, try and change your target keywords once in a while. Other than the main keywords, you can shuffle around with the others, given that they are relevant, and the total count of keywords remains the same. Do not end up using too many keywords in the process of introducing variety in your content. SEO keywords can make or break your content, and it is not just for the initial stages of your website. For longevity, you must revise your strategy from time to time. Do away with keywords that are not bringing in any traffic. Keep yourself as well as your content updated with the trends in your niche. This will help you keep your keyword density within acceptable limits while using relevant keywords. Always remember that the number of keywords you can seamlessly include in your content are the ones that will work best.

How Many SEO Keywords to Use Per Page? https://www.sapidseocompany.com/how-many-seo-keywords-to-use-per-page/ Keywords are the key to rank higher on search engines and boost the visibility of your webpage. SEO keywords are an essential part of any SERP optimization strategy. Using the right keywords will help your webpage to resonate with your audience. It is essential to speak the language of your visitors to gain their attraction. You must research the SEO keywords and place them appropriately throughout your web content. A successful online business starts with using the right keywords. Earn greater revenue online by using the right number of SEO keywords. But how many SEO keywords should you choose for your site? Should you target multiple keywords per web page? Or should you create several web pages for each version of the targeted keyword? The questions may seem complex. However, the answer is quite the opposite! How do Popular Search Engines View Keywords? Since the invention of search engines, keywords were the one that organized and ranked the search results if you want your page to rank higher, plant SEO keywords in your content strategically. Your web page will show up every time someone types something close to your targeted keyword. Search engines like Google constantly update its algorithm to boost the efficiency of search results. Search engines now use sophisticated technology. But, how do search engines view your SEO keywords? Search engines are capable of understanding, relating, and interpreting all the related contexts of any search queries. These engines can look up related words and synonyms for certain words. They will search for expressions that may have different words with the same meaning. However, Google will not deliver identical or the same results for unrelated keywords. Learning about it in depth The phrases like hooded sweatshirt and hoodie refer to similar concepts — a warm piece of clothing with a hood or cover on the back. Google understands that these keywords have a similar meaning, but it provides a slightly different result for each. The result will vary depending on the use of your SEO keywords. The main search results depend on the use of the keyword. The terms hooded sweatshirt or hoodie will generate the actual variations in search results. However, they are some related keywords to the main keyword. People may also search for women’s hooded sweatshirts, lavender hoodies, oversized hooded sweatshirts, or men’s hoodies. You must target the related keywords apart from the main SEO keyword on your page. How Many SEO Keywords Must Be Targeted Per Web Page? To understand the Google algorithm relating to targeted keywords, you must consider the following aspects: Understand the Subject Of Your Page Different web pages have different subjects or perspectives. If you have an e-commerce site that sells various clothing items, you need to categorize your web pages. The subject of your page is clothing items, but how do you understand the wants of your audience? You can use keyword research tools or SEO agencies to use the right keywords. Google Keyword Planner is one such tool that will help you target the most searched keywords. It will show you popular results like trench coats, sweatshirts, distressed jeans, and the like. For example, let’s assume that you go with sweatshirts. Dealing with Multiple Varieties Of Your Subject After choosing your preferred keyword, the next stage is to consider multiple variations of it. For example, you can use oversized sweatshirts, women’s sweatshirts, cropped sweatshirts, faux fur sweatshirts, hooded sweatshirts, and many others. If you wish to list all products on a single page, you must go with the main keyword, sweatshirts. You can link the variations on the main page so that people can head over to the specific web pages later. Organize or Link the Keyword Variations The last step includes organizing the multiple variations of your SEO keyword. So should use them in a way that attracts the attention of your target audience. You must choose related variations of your keyword and add additional information relating to them. Create a subcategory for each related keyword variation. From your main page, visitors must be able to jump to the related pages quickly. Incorporate specific content to reinforce your subject and cater to all queries of your users. You must be specific to allow your page to show every time for related searches. What Is the Optimum Number Of SEO Keywords For Each Page? For each web page, you must target one main SEO keyword. If your main keyword has some variations, then build links to other pages or use them as subcategories on your page. If you wish to cover each variation in detail, the best way is to create separate pages and then link them to the main page. You must be extremely specific while organizing your web page. Concentrate on a specific keyword that goes well with most of the relevant queries. You must include only those variations of the keyword that fits naturally in your content. You must refrain from overloading your page with keywords. One subject must be accompanied by only one main SEO keyword. Google algorithm rejects web pages that use irrelevant variations of the keyword. Understand the specific needs of your users and cater to that only. Using the appropriate keyword will prove your knowledge about the industry and the audience’s needs. It will give you over your competitors and drive more potential customers to your website. Enhance Your Use of Keywords by Partnering with SEO Agencies Working with an internet marketing agency will generate more traffic to your website. They will use long-tail keywords to refine your content and effectively convert visitors into real customers. They understand the value and use of high-value targeted keywords for any website. If you wish to show higher up in all search results, you must look for a reliable SEO agency. You must focus on one main SEO keyword and include two to three variations of that keyword. Content with a keyword count of four or more will look crowded. As each page consists of one title with a single meta description, you should concentrate on more meaningful metrics. You must refrain from keyword stuffing and be specific while choosing your target keyword.

How Many SEO Companies Are There? https://www.sapidseocompany.com/how-many-seo-companies-are-there/ SEO Companies: How Do They Help You? By now you should already know what SEO is and why it is important for your website or business. Speaking of SEO, it is a complex process and can be handled only by an expert who has complete knowledge about it. As a businessman or website owner, you may or may not have an idea about how it works. In such situations, you get an SEO professional to do your task. This is where the need for SEO companies comes into the picture. If you are wondering how many SEO companies are there, you should know that there are a lot of them. However, you need to choose the best SEO Company for your business. You need to pick a company that will be able to meet all your SEO requirements. In this post, we will talk about everything that you should know about an SEO company. So let’s get started. What is an SEO company? An SEO company is an agency that provides SEO services to all types of businesses. They help them to improve their website rankings and also take care of the other aspects of SEO. A reputable SEO company will have professionals who are qualified and have complete knowledge about this field. They will help optimize your site and also guide you with the whole SEO process. By hiring an SEO company, you can take your website to the next level. They will make necessary changes and improvements in your website to help you rank on the top of SERPs. The main advantage of working with an SEO company is that it specializes in this field. They know what to do to bring more organic traffic to your website. They usually have experts working in different areas of SEO. They also provide you with a range of services including, developing an SEO strategy, reaching business goals, implementing SEO tactics, and more. The best SEO companies will provide you high-quality services. Most importantly, they will treat your website as their own. This means they will take the necessary decisions to help your site. Not just that, but they will also look at your website from a different angle to make sure that you are getting the most out of their SEO services. Why should hire an SEO company? An SEO company is hired by businesses to look after their SEO needs. There are many benefits to hiring an SEO company. Improves website rankings The first and most obvious reason for hiring an SEO company is that they can help you rank your website on the top of SERPs. They make use of advanced SEO tools and other techniques to formulate the perfect SEO strategy for your website. They also make your website look more attractive to search engines. Brings you more quality traffic An SEO company with their expertise can help drive more traffic to your website. This helps in increasing the conversion rate and sales. They can also improve the quality of traffic you are getting on your website. In other words, they can drive more relevant traffic to your site which will get you more sales and revenue. Provides your measurable results Another way an SEO company can help you is by providing your measurable results. Unlike other conventional techniques, SEO can be used to track your progress in each step of your marketing campaign. If you want, you can also ask them to make you a monthly analytics report. This will help you understand the things that are working and the ones that need improvement. Helps you find the right keywords As a part of their SEO services, an SEO company will also help you identify and find the best keywords for content creation. They will make use of keyword searching tools to get your relevant keywords. Not just that, but they will also place them strategically in your content. In some cases, they can even create or help you create engaging content for your website. How to choose the right SEO Company? Like we mentioned, there are enough SEO companies out there. But you need to choose the one that is reliable and will be able to meet all your SEO needs. When it comes to selecting the best SEO Company for your business, there are a few things you need to look into. To help you out, we have laid down the details below. Reputation You should always go for a reputed SEO company. A company with a good reputation means they are trustworthy. It also means that you can rely on them. You can go through their official website to check the reviews and ratings. This will help you know whether the company is worth hiring or not. Experience In the field of SEO, experience matters a lot. After all, it is a complex process that is better handled by experts. If you want the best results, then you should always opt for a company that has been in this field for a long. An experienced company is in a better position to help you and fulfill your SEO requirements. Most importantly, they know what to do to help your website. Services offered Before you make your decision, you should also check the services offered by the SEO Company. Usually, an SEO company offers an array of services. This is why it is better to check if they provide the services that you are looking for. If no, then there’s no point hiring them. Cooperative or not The SEO Company you are hiring should be cooperative and friendly. If that is not the case, then it can get really difficult for you to work with them. Once you talk to them you will realize whether the staff and employees are welcoming or not. SEO companies help your website to rank on the top. Along with that they also provide other services like detailed analysis, keyword research, and others. This is why you should pick the best SEO company for your business.

How Many SEO Approaches are There and What are They? https://www.sapidseocompany.com/how-many-seo-approaches-are-there-and-what-are-they/ Know The Different SEO Approaches Whether you are a simple blogger or a website owner, SEO will always remain important for you. The thing is everyone wants their website to rank on top of the SERPs. But only a few of them can take that spot. Unless you can master the SEO tricks, you will go nowhere. You see just creating a search engine friendly will not do. Along with that you also need to make your website better and give a great user experience. The primary method used by users to find a website is through a search engine like Google, Yahoo, and Bing. Out of all the search engines, Google is the one that tops the charts. But at the same time, you also need to focus on the local search engines. That’s because many users prefer to use local search browsers. In this case, you need to mold your SEO strategy accordingly. The question of how many SEO approaches are there and what are they often cross a marketer’s mind. In this article, we are going to talk about the different types of SEO approaches and how they help your website. Understanding Different SEO Approaches Since Google and other search engines don’t work the same way, marketers are continuously experimenting with their SEO strategies to get the best results. That being said, now let’s check out the different SEO approaches that are used by SEO experts and marketers. Integrated SEO An integrated SEO strategy makes use of all the elements of the digital marketing ecosystem. This includes social outreach, email, and on-page optimization. This helps marketers to attract a large number of visitors to a website. To make your SEO successful, you need a full-proof plan which should be executed in the right way. If you make it possible, only then your website will rank on the top. However, this is easier said than done. Optimizing a site and waiting for customers to visit is easier. But when it comes to developing an ongoing communication and marketing plan to strengthen your website, you know what real difficulties look like. However, this is the only way to build page and website authority that will help you compete for other search engine visitors. Holistic SEO Holistic SEO is defined as the process of improving all the crucial aspects of a website so that it ranks higher in the search results. The main goal of holistic SEO is to meet the needs of users on all levels. This is done by providing the right information and an easy to use the website. In holistic SEO the focus is put on the users, instead of keywords or search engines. To be more precise, it focuses on how people engage with a particular product, service, and brand. These are considered to be the main factors based on which these businesses will be ranked on the search engines. White Hat SEO By White Hat SEO, we mean a compliant and safe tactic to improve the ranking of a website. All the tactics that are used under White Hat SEO are legitimate and are also supported by Google. This include: • Publishing relevant and high-quality content including articles, blog posts, e-books, guides, etc • optimizing web pages • Backlinks from trustworthy websites The thing about White Hat SEO techniques is that it is a lengthy process. It may take a long time to give you the desired results. But if you want faster results, then you will have to resort to other SEO techniques. Black Hat SEO After White Hat SEO comes Black Hat SEO which is just the opposite. This type of SEO approach mainly includes finding and exploiting loopholes in a search engine. In other words, these tactics are not at all legitimate or are supported by Google. This include: • Buying links • Hidden texts and links • Link wheels, link networks, and link farms • Reporting competitors • Keyword stuffing • Spammy and duplicate content Although Black Hat SEO is not legitimate, it gives you faster results. The good thing is that it is easy to implement and can help you generate a large amount of traffic for your website in no time. However, if you ever get caught by Google, while using these tactics, then you will get blacklisted. In case, that happens to your site, a warning page will be displayed by Google every time a user opens your website. Gray Hat SEO Gray Hat SEO is the combination of White Hat and Black Hat SEO. This tactic is used by many marketers to get promising results. However, this doesn’t make you acceptable in Google’s eyes. Although it can give you the desired results in less time, you are still not advised to use it. Choosing The Right SEO Approach When it comes to choosing the right SEO approach every brand and marketer has their own choice. They select the SEO approach based on their requirement. No matter, what your choice is, you will agree that White Hat SEO is the right way to do it. The fact that White Hat SEO involves more work and takes a longer time, the results it delivers are more effective and long-lasting. Also, it is a safe tactic that will not put in the bad books of Google. If you are looking for a reliable SEO approach, then White Hat SEO is the option for you. Any other option can get your website into trouble. If that happens, then it will become extremely difficult for you to rank your website on the top. It may be a lengthy process, but it’s the best. SEO is an important part of running a website. Different brands use different SEO approaches to get the desired results. No matter, what you do, you should always stick to using the right tactic, so that you can keep your website safe and reach its full potential. Hopefully, you got to learn some important things about SEO from this post.

Can You SEO YouTube? https://www.sapidseocompany.com/can-you-seo-youtube/ YouTube SEO: All You Need To Know About When searching for videos on Google, you must have noticed that YouTube videos occupy the top spots in the search engine results page. You must have wondered can SEO YouTube? Well, you can optimize your YouTube videos to move them up in the ranking list on Google. If you want to know how to do it, then you are in the right place. In this post, we will take the opportunity to explain to you about SEO YouTube. As you may already know YouTube is one of the most visited sites in the world. This makes it equally important as the other search engines. The site receives millions of visits in a month. Therefore, you have all the good reasons to rank your videos highly and get more views. Ranking your videos on YouTube is similar to ranking your website on search engines. It is done with search engine optimization. That being said, now let’s find out how YouTube SEO works. What is YouTube SEO? Before moving on to any further details, let us first get to know what YouTube SEO is. YouTube SEO is defined as the activity of optimizing your videos to rank higher in the YouTube search results page. The optimization process includes: • Using the right keywords • Inserting closed captions to your videos • optimizing your video meta descriptions and video descriptions These are some of the important steps that help you to optimize and rank your videos higher in the YouTube queries. If you play the right YouTube SEO card, you can get the desired results. This will help you to increase brand awareness, website traffic, video views, and revenue. How does YouTube SEO work? Now that you know what YouTube is, let’s get to know the way it works. Just so you know the process is similar to the ranking website on Google. YouTube SEO is based on optimizing your YouTube videos and channel to increase exposure in the search results. Just like Google, YouTube too has its ranking algorithm. This determines how your videos will be ranked on the platform. If you own a YouTube channel, then you must know the following things about the ranking algorithm: Videos are ranked based on relevancy to a user Based on the number of subscribers Video engagement When your videos meta descriptions match with a user’s search query The number of videos a user has watched on your channel User’s watch history View velocity i.e. the number of subscribers who watches your videos right after you upload them This should help you understand the way YouTube SEO works. If you can master this you can take your channel to the next level. If you are wondering how to do it, no worries because we have got you covered. How to rank your videos higher in YouTube search results? When you open a YouTube channel, you want everyone to see your videos and subscribe to your channel. This is only possible, only when your channel is visible to them. This is why you need to do all it takes to rank your website higher in the search results. This will make your videos and channel more visible. Here are some tips that will help you make your videos more visible: Keyword research Even for YouTube videos, you need to conduct keyword research. That’s because YouTube ranks videos based on relevancy. You need to place the keywords in the meta description, video titles, and video transcription of your videos. This is why you need to find valuable keywords that will help rank your videos on the top. Your main aim should be to use keywords that will make your video relevant to the target audience. The trick is to use both long-tail and short keywords. Create videos where you can use your target keyword The next step is to create videos based on a topic using your target keywords. Sometimes, you should type in the keywords in the YouTube search box to find out the type of videos that shows on the results page. You should not forget that YouTube ranking is also based on the quality and engagement of your video. This is why you should aim to create a high-quality video with proper audio. After that use the target keywords in the video, so that you can use the same keyword while writing your video transcript. Write a good description of your videos The description of your YouTube videos is very important. That’s because it helps viewers to decide whether they are interested in watching it or not. This is why you should give an attractive description which will make viewers check your video. At the same time, you should also keep in mind to insert keywords in your video description. This will make your video more relevant to viewers. Many YouTube users also include the links of their other social media profiles in their descriptions. This is called a cross-promotion. Use a click-worthy title Not just that description, but even your title needs to be attractive and click-worthy. In other words, it should grab the attention of viewers, so that they end up watching your video. If your tittle is not appealing, they will simply skip to the next video. You need to use your keyword even in your title. This will again make your video more relevant. You see getting more clicks is fine, but to be successful you need to engage your audience. Use video tags Tagging is another way of making your content more visible to users. To get the best results, you should tag your keyword along with other relevant terms. These tags are similar to Instagram hashtags. By using the right tags, you can help your video rank on the top of the search results. YouTube SEO can be easy, only if you know how to do it. It is very much similar to Google SEO. All you have to do is just hit at the right spots and you will surely get the desired results.

Can SEO Help Your Business? https://www.sapidseocompany.com/can-seo-help-your-business/ SEO For Business: How Does It Help? No matter, what type of business you are running, you need SEO to improve your site’s visibility and searchability. This is why brands spend loads of money to get their SEO strategy right. For small businesses and start-ups, they make use of SEO to stay afloat by improving their site’s searchability. This is a great way of getting traffic to your website. Not just that, but SEO is also affordable. But you should not forget that SEO is a lengthy process and it requires enough time and effort. If your question is can SEO help your business, then we are here to clear that out for you. In this post, we will tell you everything related to SEO for business and why you need it. How can SEO help your business? There are many ways in which SEO can help your business. Brands out there are not fools. They spend continuous money after SEO for some reason. To explain the importance of SEO for businesses, we have listed the important things in the pointers below. Enhances user’s experience It is very crucial for you to know and understand what customers are looking for. Just to remind you, this is not a one-time thing. That’s because of the user’s expectations and behavior changes with time. Unless you know what they want, you won’t be able to meet their need. In other words, if they don’t find what they are looking for they will simply leave your site and never return. Not just that, but even Google keeps changing its SEO guidelines to understand what users want. Just so you know Google is very much into monitoring user behavior. It also checks the time spent on your site and the bounce rate to determine whether they had a great user experience or not. This is an important ranking factor that decides the fate of your website on the SERPs. Drives traffic to the website SEO is considered to be the best and most affordable way of driving huge traffic to the website. Whenever someone searches something related to your brand or niche, they are actively looking for what they want. SEO targets a specific demographic and also drives quality traffic to your website. Unlike other forms of ads, SEO is not annoying. Instead, it is more customer-centric. Brands rely on SEO because it helps them to target a specific group of people. With the help of SEO, you can reach out to a larger number of your target audience. Boosts brand visibility With the right SEO strategy, you can create just the required amount of buzz surrounding your brand. This as a result promotes brand recall. By using SEO, you can formulate the perfect brand voice that will help you stand out from your competitors. Not just that, but it will also help you to connect with customers’ demographic in mind. The higher your website ranks in the SERPs, the more visibility your brand will get. This will help you raise awareness about your brand and the products and services you offer. Helps build brand trust and credibility When your website ranks on the top of SERPs on Google, it means that the search engine considers your website to be useful, relevant, and a genuine source of information. This will help you establish your site’s authority through various practices like identifying broken links, getting backlinks from other websites, etc. SEO can help you build your brand’s credibility. It makes your brand appear more reliable to users. But you should be informed that it is a gradual process and you will not get any overnight results. Doesn’t involve paid ads One of the many reasons why SEO is important for businesses is that it is inexpensive. Although experts would suggest going for just one form of online marketing, we would suggest using both paid and free marketing methods. This will help you get better results. Paid ads may account for 15% of a website’s traffic, but they don’t make a great option for smaller businesses as they don’t have the budget for it. Instead of expensive paid ads, SEO involves human resources that give you long-term results. Gives you deeper insights SEO can also give you deeper insights into your audience. This may include the day, week, month, or year they are most active, their languages, regions, etc. With the help of a keyword research tool, you can find out the best keywords for your niche or business. Google Analytics can give you a lot of details about their interests, browsing behavior, etc. This will ultimately help you to prepare your SEO strategy and also move you in the right direction. Help get you more local customers With the help of local SEO, you can attract more local customers to your website. Local searches mainly focus on local business listings. This type of SEO is extremely important for start-ups, small, and medium-sized businesses. Having a website that answers local search queries make your site more appealing to users. This way you can get more local customers to your site. There is also a possibility that you can target a particular city, pin code, or state. Boosts ROI As you already know SEO is responsible for driving a large number of traffic to your website. This means you will get more conversions. As a result, it will boost your return on investment. Whether you want your customers to make a purchase or share your content on social media, SEO can make it happen for you. From the above discussion, we know that SEO is extremely crucial for businesses. It not only brings you more traffic, but it does a lot more than that. Since SEO is cheaper, it makes a great option for small-sized businesses and start-ups. It can help them establish their brands and grow it without spending too much money. Anyone who wants their business to prosper must use SEO.

Can SEO Be Automated? https://www.sapidseocompany.com/can-seo-be-automated/ Can SEO Be Truly Automated: How Does It Help? When you are a website owner, SEO is the most important thing for you. After all, it is considered to be the most affordable way of driving traffic to your website. With proper SEO strategy, you can work wonders for your page. The main purpose of SEO is to rank your website higher on the search engine results page. This, as a result, drives a large amount of traffic to your website. No doubt, SEO is important, but at the same time, it can be a time consuming and mundane task. Most often, the question comes up can SEO be automated? In this post, we will take the opportunity to discuss everything related to this topic. Can SEO be automated? With hundreds and thousands of SEO platforms and software available, you can automate SEO. Most of the available SEO software is capable of doing any task related to SEO. This may range from keyword research to blog commenting to forum posting and more. Unlike manual SEO, you don’t need an entire team to work on SEO strategies. Automated SEO is all about implementing SEO software and tools to get your work done. It helps you to apply your SEO strategies to your website. But unfortunately, many people don’t trust the concept of automated SEO. They assume it to be spam and unreliable. However, that is not the case. If you can find yourself an efficient SEO software or platform, then you are good to go. However, you should know that you cannot apply automated SEO in every area of SEO. For example, content marketing cannot be automated. Advantages Of Automated SEO Automated SEO can provide you with a lot of advantages. This is the reason that more website owners are getting inclined towards it. The main advantages of automated SEO are as follows: Automated SEO is more affordable than manual SEO. Unlike manual SEO, you don’t have to pay an entire team in automated SEO. All you have to do is pay for a simple software or platform. Automated SEO is all about SEO platforms and software which helps you to get your work done faster. As a result, you will be able to save more time and invest it in other things. Time-consuming tasks like site audits can be easily managed with the help of automated SEO. With the help of a tool, you can check for keyword density, broken links, and Meta content on multiple websites at the same time. It spares you from the trouble of hiring an entire SEO team to get your work done. With the help of automated SEO, you can easily schedule your tasks and save time. It makes it easier for you to analyse keywords density, backlinks, and other SEO details of your competitors. It gives you an accurate date on your keywords rankings. Where can you use automated SEO? SEO is a vast field and there are some areas where you implement some automation to reduce your workload. We are not saying that you can automate your entire SEO process. Right now it is not even possible. If you are wondering where to use SEO automation, here is your answer: Site audits SEO automation can be really helpful in site audits. This is a time-consuming task that can be completed quickly by automating it. With the help of automation, you can easily identify keyword density issues, broken links, Meta content, and more. However, making decisions based on the collected information should be better handled by humans. Competitive analysis data When it comes to collect data on competitor’s SERPs position, keywords, and backlinks, you can make good use of automated tools. These automated SEO tools can give you a clear insight into your competitors. Based on this information, you can improvise your SEO strategy and even learn from them. Ranking data Keyword ranking information is often changed. It can also be programmed to be accurate and updated. With the help of an SEO automated tool, you can automate the process of data gathering. While using an automated tool, you don’t have to manually check the rankings. Instead, you can select rankings data to find out the keywords that are having a good impact. Backlink link tracking Automation can also be used to track the websites that link to your site. This task is manually impossible to do which is why automation should be the option for you. An SEO automated tool will run several tests to determine the backlinks that are linking back to your website. Along with that, it may also collect other details like page rank, backlink source, anchor text used, etc. Social media monitoring Even social media monitoring tasks can be automated to make it easier and faster. You may not be able to completely automate this process, but at least you can simplify the task. With the help of automation, you can monitor your brand across thousands or more sources in real-time. Some of the tools can even do it in different languages. Duplicate content analysis One task that is simply not possible manually is analyzing duplicate content. If you want to find out if any other site has copied your content, then you will need the help of automated tools. With the help of a reliable SEO automated tool, you can check identical content on both external and internal pages. SEO automation makes the task easier and much faster. With all the SEO automated tools available, you can save a lot of time on your SEO strategy. But the best thing to do is combine both manual and automated SEO. That’s because you can never automate the entire process. There will always be some areas that require human intervention. With the help of automation, you can simplify the process. However, make sure that you are choosing the best SEO tool for the task. It should be both efficient and reliable.

Are SEO Tools Worth It? https://www.sapidseocompany.com/are-seo-tools-worth-it/ Top SEO Tools: Are They Worth It? SEO or search engine optimization is the first thing you should learn before getting into blogging or launching your website. Agreed, learning SEO can be tricky. But if you want to rank your website on the top of the search engine results page, then it is worth trying. SEO guidelines are mostly set by Google as it is the widely used search engine in the world. Given the fact that they keep changing their algorithm often, you need to keep your SEO knowledge updated. Speaking of SEO, even experts use SEO tools. The good thing is that you will come across many SEO tools out there. But not all of them are reliable. To get the most out of an SEO tool, you need to choose the best one out of the lot. Now the question is are SEO tools worth it? Yes, they are. They make the process faster and easier. What are SEO tools? To define it in simple terms, SEO tools are apps or programs that are used to optimize your website and webpages for search engines. You can find hundreds of SEO tools online and each one of them has some unique features to offer. Some of the most widely used SEO tools are LongTail Pro, SEMrush, etc. SEO tools provide you useful features like competition analysis, research, backlinks checker, rank tracking, traffic analysis, and others. Why should you use SEO tools? SEO tools are very important for website owners and SEO professionals. They help the SEO process easier and much faster. Apart from that, there are other reasons too which are listed in the pointers below. Saves time By taking advantage of SEO tools, you can get done with the mundane and repetitive tasks quickly. As a result, you can save a lot of time that you can invest in other things. Along with that it also improves your efficiency. Helps you make money When choosing a paid SEO tool, you should consider whether it will make your revenue or not. This can be tough to determine as SEO is a lengthy process and it takes a long time before you see any results. This is why you should choose your SEO tools carefully. If you are not sure in the beginning, you can opt for free trials. If you are happy using the tool, then you can buy it. Helps fix issues Many of the SEO tools are designed to point out problems or issues that your website has. Based on this information, you can work on your website to make it better. In return, this will help you to improve your website’s ranking. With the help of a reliable SEO tool, you can keep your website functioning efficiently. It also suggests improvements. Gives you in-depth analysis One of the many reasons why SEO experts use these tools is because it provides them with a lot of valuable information. It doesn’t matter whether you are using a paid tool or a free one, they all give you an in-depth analysis of your website. With this collected information, you can find out what’s working and what’s not. Most importantly, you will be able to form a proper SEO strategy based on the collected information. Help find high-converting keywords Finding the best keywords for your content isn’t an easy task. It can be boring as well as time-consuming. But you anyway have to do it for the betterment of your website. But with the help of a reliable SEO tool, you can easily identify keywords that might be useful for you. It will generate relevant keywords and variations so that you can use them in different content. In the process, it also helps you know the keywords that are used by your competitors. Other than that it also checks what your website’s rank is, what terms can be used as a boost etc. Helps track your SEO progress To measure your SEO success, you need a reliable SEO tool. It helps you measure your progress based on multiple platforms and metrics. This is to ensure that you are not getting traffic but it is also converting into sales. Some of the SEO tools can also help you track for backlinks and individual keywords. This will help you to prepare your progress report which you can compare against your competitors. In other words, you will get to know if your SEO efforts are bearing fruits. Are paid SEO tools worth the money? Many SEO experts believe that only paid SEO tools work, while the free ones are just a waste of time. Well, this may be only half true. We can agree that most of the free SEO tools are unreliable as they give you inaccurate information. But there are some free SEO tools like MozBar that are great. Also, for small businesses and start-ups, it can be really difficult to fund paid SEO tools. So they rely mostly on the free ones. These tools can still provide a deep insight into your site. Thus, we can say that both paid and free SEO tools work and worth it. The SEO tool you choose ultimately boils down to the needs of your business. When choosing an SEO tool, you should consider its pros and cons. This will not only help you choose the right SEO tool for your website, but you will also make a well-informed decision. SEO tools are definitely worth your time and money. These tools are designed to help you with your SEO process. Whether paid or free, they all provide you a deep insight into your website. All you have to do is just find a reliable tool and you are good to go. These tools are used widely by SEO experts and they are not fools. It gives them results and therefore, they trust them. If you want to see better SEO results, then you should take the help of an SEO tool.

Are SEO Services Worth It for Businesses? https://www.sapidseocompany.com/are-seo-services-worth-it-for-businesses/ One of the main reasons why businesses focus on SEO is because of the long-term benefits that come with it. But when it comes to cutting down the operational cost of a business, they often look for the areas where they can reduce their expenses. This is where they ask are SEO services worth it? In this post, we are going to take a detailed look at the importance of SEO services for businesses. We will also explain why it means so much to them. SEO Marketing Based on a study conducted by Jupiter Research, it has been found that around 80% of customers find websites through SERPs or search engine results page. This pretty much makes it clear why SEO services are important for all businesses, especially if you are new in the field. To make use of SEO, you need to have at least some sort of online presence, so customers can reach you. By SEO we mean optimizing your website to make it more search-friendly. This takes a lot of things including link building, keyword optimization, strategy, and a good amount of time to implement it right. As a marketer, you may already know Google relies on complex algorithms to rank every website. This is why SEO guidelines are changed frequently and to get the desired results, you need to follow them. In other words, your website’s rank changes as Google changes its algorithm. This is why you need to stay updated on Google SEO guidelines. Is SEO worth it? Let’s be clear once and for all, SEO is not dead, however, some of the old techniques are. As already mentioned above Google keeps updating its algorithm from time to time. They do so to remove all bad quality content from the #1 search engine results page. They design all their algorithm based on this objective. This means you have all the reasons to follow Google’s SEO guidelines. By doing so, you will be able to rank your website higher in the SERPs. However, change in Google’s algorithm means that the raking of your website will also change unless you keep up with the changes. But the good thing is that Google always provides opportunities for high-quality content, video SEO, and image. Google has become more advanced and smarter than it was a few years back. It has a better way of filtering high-quality content from badly optimized ones. Not just that, but it has also been able to get rid of spammy SEO techniques that once bothered website owners. Some examples are: • Clickbait headlines • Keyword stuffing • Copied content • Slow websites With so many changes made in the algorithm, some of the SEO techniques that once dominated the whole scene, simple don’t work any longer. But that in no way implies that SEO is dead or is not important anymore. SEO services were important and are still important even today. There is no doubt that SEO is still important for all website owners. But you have to make sure that you are doing it right, or else you may not get the desired results. How to do SEO correctly? According to the majority of the marketers, the effectiveness of SEO is on the rise. Once you figure out, how exactly Google works, you can take advantage of it for the welfare of your business. When it comes to Google website ranking, there are three important things to keep in mind: • High-quality content • Excellent user experience • Website authority To get the best SEO results, you need to optimize your entire website to get aligned with Google’s guidelines. This is what SEO requires you to do. To get your website on the top of the search engine results page, you have two types of SEO options: Off-page optimization This type of SEO optimization is called link building. It is called off-page optimization because it is done away from the website. Unlike on-page optimization, you cannot control it. The main purpose of this type of optimization is to boost your website’s authority in your particular niche. Higher authority means your website will be referred by other pages. This will indicate Google that your website contains high-quality content. The right way to do this is to create quality content and get a link from other websites. On-page optimization The second type of SEO optimization is on-page optimization which is just the opposite of off-page optimization. This type of optimization is done on the website. The good thing is that you can have full control over it. On-page optimization can be divided into two main sections. They are as follows: • Content optimization This starts with keyword research and topics based on which you have to create your content. In other words, you need to create high-quality content with the right keywords and then get it optimized. In this case, you can make use of keyword searching tools to find the most relevant and profitable keyword’s for your content. Once you decide on your target topic, you can optimize your Meta descriptions, title tags, subheadings, image SEO, keyword density, etc. • Technical SEO By technical SEO we mean improvements and tweaks to your website’s user experience and performance. You have to make sure that your site is fast-loading, mobile-friendly has an SSL certificate and sitemaps, etc. Now that you know that SEO is still very much important, you should do a few things for the betterment of your website. • Check whether your site is indexed by Google. • Check the loading speed of your site. • Check whether your website is mobile-friendly. • Lastly, measure your organic traffic. SEO services have always been important for all sizes of businesses. It helps your website to become more visible. The only thing is that SEO algorithms are continuously changing as Google is trying to get rid of all poor quality content from the #1 search engine page. As a result, only a few old SEO techniques are not in use anymore.

Are SEO Keywords Important? https://www.sapidseocompany.com/are-seo-keywords-important/ When it comes to search engine optimization (SEO), keywords are still important. It is used by website and market owners for content creation. They search-relevant keywords for their content and also optimize their webpages as a part of their SEO strategy. When SEO keywords are used properly, it can increase traffic to your website by making your website more visible in the search results page. Using SEO keywords with your content helps the target audience to find you. This is why marketers and website owners pay so much attention to the keywords they are using. What are the SEO keywords? SEO keywords are short phrases or single words that are used by the audience for search queries in the search engine. By using the right keywords, marketers and website owners can make their website visible to their target audience. In other words, they use relevant keywords in their content and optimize their web page to get more traffic to their website. Keyword optimization helps you to communicate with the search engines. To put it differently, it helps a search engine to find the webpages that are relevant to your search query. Google gives a lot of importance to SEO keywords. Given the fact that Google is the top search engine browser, you must pay attention to your SEO keywords. Why SEO keywords are important? “Are SEO keywords important,” this question has often popped up in the SEO circle. Today, we are about to answer that once and for all. Yes, SEO keywords are still important. Optimizing your content around relevant words and phrases that the audience look for can help you rank your website on the top of the search engine results page. As you already know that ranking your website higher in the SERPs will help you get more traffic to your website. This, as a result, will boost your sales and revenue. This is why searching and using the right keywords in your content is very important. It makes the first step of your SEO strategy. If you think about it, SEO is impossible without keywords. But at the same time, you have to make sure that you are using the right keywords in your content. Unless the keywords are relevant, it won’t give you any results. Also, you should place them correctly in your content. Using The Right Keywords For SEO When it comes to using the right SEO for content creation, research is extremely important. It is defined as the practice of finding a list of relevant keywords for content creation. It involves analyzing keywords that you will use in your website content. It gives your content direction and makes a crucial part of your marketing strategy. There are many keywords searching tools available for your help. With the help of these tools, you can find a list of relevant keywords to insert in your content. Many marketers do it manually as well. Although it is a very time-consuming task, investing your time will bring you fruitful results in the end. Keyword research is important because it helps you find keywords that match with your product, service, or brand. Once you are done with your keyword research, you will be able to devise an efficient SEO strategy for your brand and products. This will help you to come with an effective plan to achieve your goals. Tips To Integrate Keywords In Your Content To make the most of your keywords, you need to place them correctly in your content. Here are some tips that will help you improve your keyword integration. 1. No keyword stuffing If you think that stuffing keywords in your content will bring your more benefits, then you are wrong. No matter, how tempting it is to insert as many keywords as possible, you shouldn’t do it. That’s because the web page doesn’t care about more than two or three keywords. The keywords should make up only 1-2% of your content. This will help you rank your website on the top of SERPs. Not just that, but it will also make your content more engaging for the audience. The best way to use keywords is by placing them in the titles. Also, you should use both short and long keywords in your article. This is important for maximum impact. 2. Get more creative The key to writing an engaging audience is to think out of the box. You shouldn’t start your article directly with the keywords. Instead, you should start with something you’re your target audience would like to hear. At the same time, you should use more generic terms, instead of competitive ones. Also, you should focus more on keywords that are more likely to be used by customers. This is why keyword research is important. 3. Try to be more flexible The trick is to work your keywords around your article and not the other way round. When you create content with a few keywords, it is likely to be more interesting and thus, it will help retain customers. Also, there is no need for you to worry about the literal ordering of the keyword. For example, let’s say the keyword is a holiday in Italy. If you write it, “thinking about a holiday in Italy,” it will still be equally effective. Keywords make SEO possible. You cannot practice one without the other. If you want your website to rank higher in the search engine results page, then you must attend to the keywords you use in your content. If creating engaging content with the right keywords is not your cup of tea, you can outsource the work to someone who knows this field. SEO keywords act as the backbone of your content and website. Without it, you cannot be successful in establishing your website. It is because of this reason that keywords are still important and they are used by all big and small marketers. So if you are planning to launch your first website, you already know what to do.

Are SEO Keywords Case Sensitive? https://www.sapidseocompany.com/are-seo-keywords-case-sensitive/ Keywords are an important part of SEO, so much so, that you cannot perform SEO without it. Brands and website owners make use of keywords for content creation which is then used for SEO. On the other hand, customers use keywords to search for products and services on search engines.   Are SEO keywords case sensitive? This is the question that comes up often about keywords. In this article, we will answer it for you once and for all.   Many people believe that keywords are case sensitive and they affect the way SEO works. But how much of it is true? Let’s find that out.   What are the SEO keywords?   SEO keywords can either be single words or phrases that are used in your content. Using the right keywords, you make it easier for your customers to find you. This is why keywords make an important element for SEO.   The keywords you use should be relevant to your brand, products, and services. Also, you need to know what customers are looking for.   To make your keywords more effective, you should use them smartly and in a creative way. This will help you improve the visibility of your website. Why keywords are important for SEO?   Google pays a lot of attention to keywords. Since Google happens to be the topmost search engine, you better focus on the keywords you use in your website content.   There are two main reasons why keywords are important for SEO:   Keywords provide clues that help us know what people want and thus, it helps brands to better meet their needs. It provides a “bullseye” that helps marketers know where to aim their content.   By using relevant keywords in your content, you help your SEO strategy and make it successful. SEO experts conduct keyword research to find the best keywords. They then place the keywords in the right places in your content to make it efficient.   Are keywords case sensitive?   Now coming to the main question, whether keywords are case sensitive or not. Well, to put it simply, keywords are not case sensitive. We are not saying this, but Google Adwords says this. There is no need for you to use two separate keywords. For instance, one for upper case and other for lower case.   No matter, whether you search the keyword in upper case or lower case, the search engine will give you the same results. Google Adwords is not case sensitive and therefore, it won’t affect the search results. Keywords are matched without regard to lowercase and uppercase letters.   Just so you know Google understands keywords that are exact matches. It even considers the keywords that are relevant or close to the original keyword. For example, if you are using capitalized tags in your title and a user searches for the keyword with exact capitalization, the search results will be the same.   In general, it is said that Google gives a low priority to phrases and words in all-caps. The search engine mainly focuses on properly capitalized words and phrases. It is often considered that all-caps sentences are of poor quality content.   However, when you are writing your sales copy and use a noun in lower case because it is a keyword, you shouldn’t do that. That’s because when people read it, they will assume it as a typo error which will give a bad impression about your website. Not to forget, your writing will be seen and read by millions of users when you put it out on the net.   Are negative keywords case sensitive?   Not even negative keywords are case sensitive. You can use different cases, but it still won’t make any difference. That’s because the system reads all cases as the same including both lower and upper cases. This also means that you will be able to drive the same amount of traffic to your website regardless of the cases you have used.   Does capitalization matter in SEO?   Google keeps changing its ways and algorithms. But now it considers keywords the same for all forms of capitalization. It also becomes easier to read when you capitalize each word in the title. Apart from that capitalization doesn’t have anything to do with SEO.   Is Google Adwords case sensitive?   We have already mentioned it once, Google Adwords is not at all case sensitive. This is why it doesn’t matter the case you use in your keyword, you will still get the same search results. Keywords are matched regardless of lowercase letters or uppercase letters. For example, if someone searches “Apple” and you are using the keyword “apple”, the search engine will still show your ad.   Are search engines case sensitive?   Most search engines including the major ones like Google are not case sensitive. That’s because case sensitivity is not considered as a ranking factor. Although it is believed that it can improve search results in some cases, even then search engines are not case sensitive.   URLs and capitalization   There is one area where capitalization may matter. If you are using capitalization in your URLs and someone searching for the same title with the same capitalization, there are high chances that your URL will be shown. However, this is mainly dependent on keyword competition, keyword in question, and your website’s rank. However, you should also know that title tags are not dependent on capitalization.   Matching the content   When it comes to SEO and capitalization, the best way to match content is to use the right spelling, punctuation, and capitalization. In other words, you should follow the rules of writing that are established by the English language. This will help you get the desired results.   After going through the post, we know that keywords and Google Adwords are not case sensitive. However, Google does pay more attention to properly capitalized words and phrases. To get the best results, you should follow the writing guidelines set by the English language. This will ensure your desired results in SEO. But if you still choose to do otherwise, it is not going to affect the SEO.

Are SEO and SEM the Same Thing? https://www.sapidseocompany.com/are-seo-and-sem-the-same-thing/ SEM vs SEO: Are They Same? Search optimization is an efficient marketing technique used by brands to drive more traffic to their website. It helps them to grow their sales and revenue, and as a result, they can expand their business. When it comes to search optimization, many people get confused with SEM and SEO. The question “are SEO and SEM the same thing” is quite common. While they may sound the same, in reality, they are two very different tactics. Unless you know the difference between the two, you won’t be able to form an effective strategy for your brand. Some marketers use both the terms interchangeably which is completely wrong. To help you out, we have clarified in detail what you should know about SEO and SEM. What is SEO? SEO is short for search engine optimization. This is defined as the process of optimizing your website to get more traffic from search engines. It is used to improve the visibility of your website. In other words, it helps you rank your website on the top of the search engine results page. SEO is extremely important for your website as it helps you communicate with search engines. When you have an optimized website, it is better understood by search engine bots that crawl and index website content. There are three important things in SEO: Technical SEO This is the process of optimizing your website for the indexing and crawling phase. With the help of technical SEO, you make sure that search engines can index and crawl your website, and that your site pages load as quickly as possible. Off-site SEO This type of SEO is done away from the site and is also known as link building. It involves getting links from other websites to make your site stand out in the eyes of search engines. On-site SEO This is the type of SEO that is done on your website and webpages. This involves improving the user experience of the site and also creating quality content. Not just that, but you also have to optimize your content for relevant keywords. In this case, you optimize the title, meta description, URLs, and subheadings of your content. What is SEM? SEM or search engine marketing is defined as a digital marketing process that helps you to increase the visibility of your site by either using paid PPC (pay per click) advertising or through organic SEO. In the case of PPC advertising, you pay and buy advertising space in the SERPs. This means you pay to rank higher in the search results page, instead of applying any SEO strategies. Google Ads is the primary search provider for pay per click advertising, but there are many other platforms that offer PPC ads (Facebook, Instagram, YouTube, etc). In this case, companies have to conduct keyword research and find the best keywords related to their products, services, and website. When these keywords are searched by customers, they are shown custom ads at the top or bottom of the search engine results page or on partnered network sites that display ads. Every time a user clicks on the shown link, the brand is charged for it. SEM vs SEO: Similarities Before we learn the difference between the two tactics, let us find out how they are similar to each other. Improves visibility Both SEO and SEM help in improving the visibility of your website. The goal of both strategies is to rank your website higher in the search engine results. Knowing your target audience In both cases, you need to have good knowledge about who your target customers are. With the help of segmentation and buyer personas, you can learn about your customers and also find out what they need. Based on this you can create engaging content to attract them. Drives traffic to the website The main aim of both SEO and SEM is to drive more traffic to your website. Each of the strategies uses tactics to increase click-through rates. Uses keywords Both SEM and SEO makes use of keyword research to find the best target keywords. SEO vs SEM: What’s the difference? Now that you have an idea about the similarities of both the strategies, let’s point out the main differences now. SEM includes Ads and SEO does not SEM makes use of paid PPC ads to improve the ranking of your website, whereas SEO doesn’t involve any ads. Paid ads are placed through SEM tactics. You can usually see an ad tag beside the placement. SEM search results have ad extensions, SEO doesn’t SEM search results appear different than SEO search results. That’s because SEM search results come with ad extensions. This may even include additional links, callouts, and phone numbers. But as far as SEO search results are concerned, they appear with featured snippets. You are charged every time a user clicks on an SEM result Since SEM search results are paid, you are charged every time a user clicks on the result. This is why you need to have a separate budget to support SEM ads. However, SEO search results do not involve any such things. No matter, how many times a user clicks on the link, you will not be charged. SEM results are shown only to select target audience In SEM strategy, you can select your audience who you want to see the search results. This is done with the help of filters like location, age, habits, income, and more. However, in SEO you cannot select your audience for the search results. Whether it is SEM or SEO, both are effective only when you use them correctly. From the above discussion, we know that SEM and SEO have certain similarities between them. But they very different tactics. Now that you know the differences between the two, it should help you to formulate the right strategy for your brand.

How to Define A Dental Clinic’s Target Market https://www.sapidseocompany.com/how-to-define-a-dental-target-market/ Having a Clearly Define Dental Target Market Simplifies Everything We know that you can most likely treat anything within the spectrum of your profession, but your key clients want to know they are going to a specialist. You found and are currently reading this post because Sapid SEO Company targets dental practices that want to achieve the highest visibility in their target markets. Similar to you, in our area of expertise, we can help practically any organization rank on the first page of Google if they follow our recommendations. In the case of a dental clinic, potential dental patients with specific problems are looking for specialists, but most people are interested in preventing dental problems and want a routine cleaning and check-up. Sapid SEO Company can help you funnel the general patients searching for dental services to your practice, and then help you to better define ways to attract more specialized patients. Define the Solutions to the Problems Your Potential Dental Patients Want It is most likely that a large percentage of your potential new patients are looking for the general dentistry-related keywords or for a practice that is geographically located in a convenient area. The way to penetrate the market is to begin to think like the person who has the problems that you specialize in treating. What are they searching for…? Some of the following common dental problems have numerous related (SEO keyword phrase) associations that your website and Google My Business profile should be ranking for on page 1. Rank your website for common dental problems Bad breath – halitosis Tooth decay Gum disease – periodontal disease Oral cancer Mouth sores – canker sores Tooth erosion Tooth sensitivity Toothaches Dental emergencies – broken / cracked teeth Cosmetic treatments – whitening / dental implants / etc Create a Dental Patient Avatar to Better Understand Your Local Dental Market Place Imagine that you were your ideal dental patient, but you had no formal background in dentistry. How would you explain your problem? What are the pains, symptoms or discomforts you are experiencing. What are the solutions that you want to experience? If you had to type your problems into a search engine like Google, what would you be searching for…? Reverse Engineer Your Dental Services Marketing Most dentists offer services, but you might also have a product that you market so this technique applies to either a service or a product. You are the expert (at least you should be if your are the dentist or the individual in charge of internet marketing for a dental practice) so outline a full description of your services. What is the basic service that you offer to everyone? Why do they need it? Who can benefit from it? What benefits are expected? What are the common fears, concerns or misconceptions that the average person might have? What does a new patient want to feel when they walk out of your office? Marketing Yourself as A Dentist Specializing in a Specific Niche Will Bring You General Patients Helping a person solve a specific dental problem will bring you general patients. When people are happy, they love to share. That is what you want…. Raving fans. When you notice that a patient experiences some immediate relief, ask them how good they feel and don’t hesitate to give them a post-hypnotic suggestion to share their experience with the people they care about even if they don’t have the same problem as that client… Believe me, they will. Narrow Down Your Dental Market to Reach Your Ideal Clients Why is clarity important? It allows you to have a clear vision regarding the services you offer and the specific people you focus on helping. It also makes it simple for people to remember you when they meet you. Of course, you’re a dentist… but you’re also the dentist who specializes in “[your area of expertise]”. This is more memorable than the dentist who treats anyone for anything. When you specialize and you do well branding yourself, you’ll also get this sort of referral: “Hi Dr., I know you specialize in [specialty] but I have a friend who needs [problem scenario]. Is this something you can do, or do you have a recommendation for another dentist who can do [solve problem].” Those recommendations are golden. “If you go too wide, you drown in opportunity” – Mark Cuban What is your Dental Clinic’s Service Value Proposition? The value proposition is typically discovered during the process of defining a business’s product or service. It is imperative that you be able to pinpoint exactly what value your product or service provides the marketplace. What problem do you solve? How do you help people? Take out a piece of paper and write one sentence describing each service you offer. Now, write out a list of each main feature of each service your dental clinic provides. Next to each feature list the benefits it provides, and if they exist, the benefits of those benefits. Once you have your benefits listed, make a list of people who have a need that your benefit fills. This is your dental practice’s value proposition! When you combine this degree of clarity regarding your target market, then it becomes much easier to position your brand and your services in from of the market that is looking for the dental solutions you offer. Contact Sapid SEO Company Today for Dental Clinic Digital Marketing Help We are expert consultants in digital marketing and search engine optimization for dentists. We can help you to identify your target market, structure your website, leverage social media campaigns, and rank for traffic-driving, relevant keyword phrases. If you want to stand out at the top of your market, then contact us today and we will identify what it takes to maximize your online visibility.

Developing a Dental Internet Marketing Plan https://www.sapidseocompany.com/developing-a-dental-internet-marketing-plan/ The Need for a Dental Practice Internet Marketing Strategy Nearly every person involved in a business endeavor recognizes the need for a business plan, yet some business owners do not realize an internet marketing strategy is just as essential. Unlike a general business plan, an advertising and internet marketing strategy focuses on gaining and also maintaining patients for the long run. It is precise, realistic and also includes very reasonable numbers, facts and objectives. Defining A Target Market for Your Dentistry Niche A great marketing strategy spells out all the tools as well as techniques one can utilize to attain your dental practice’s sales objectives. It is your plan of action that defines what  specifically you will market, who your target market or target niche is, and the tactics you will utilize to generate leads that result in sales. Your practice’s internet marketing plan does not need to be lengthy or professionally drafted. In fact, it can be as simple as a few bullet points that define what you offer, who you desire to treat and what you will do to position yourself in front of your target market. The main questions are: “What sets you apart from your dental competition?” “Are you trained in any specialized treatments or services?” “Is there a specific demographic that you want to target?” “If you had to choose a primary focus for your dental practice, what would it be?” Why PPC Dental Ads Help With Immediate Marketing Success Dental clinics that succeed in long-term marketing usually start with an online advertising campaign since it is the quickest way to drive traffic to your website or make the phone ring. We recommend that a reasonable budget be set aside for AdWords PPC (pay per click) for two reasons. First, it will help you drive traffic to your website and you can focus on the factors necessary to optimize your conversion efforts. Secondly, there are correlations between defining the keywords a specific web page is optimized to rank for, then signaling the main search engine (Google) via its advertising service that your pages are targeting these keywords. Essentially, it helps to do some of the legwork for Google and basically tell the algorithms that your intention is that a page rank for specific keywords. When combined with local SEO we have witnessed quicker rank movements than when this strategy is not followed. What Time Frame Should a Marketing Strategy for Dentists Cover? The initial plan should establish activities for one year. For most practices, this is the most effective timeline to consider since it allows time for testing but is not focused upon immediate results. If you choose to use niche SEO services, then you must plan on 12 months minimum for any search engine keyword positioning. There is a common misunderstanding about what dental SEO services involve. Ranking is not immediate. While our services usually put a website on pages 2-4 of Google within the first couple of months, the battle for page 1 and then the top 3 results of page 1 is a lengthy process. The reason for this is that we essentially must match the backlink profile, social media activities and the authority of your competitors’ sites. This cannot be done overnight because any attempts will trigger Google’s algorithms for artificial link building. Instead, slow, consistent actions must be put into play with our internet marketing services [LINK]. When combined with new content and social media activities, the website develops its authority and power. How Do You Define Marketing Goals for your Dental Clinic? You must know what your target market is searching for… this will define where to focus your efforts and the number of potential clients looking for what you have to offer. There are various ways to get these insights. 1. Create a Google AdWords account. Login and search in your geographic area for keywords relating to your specific area of service or specialty. 2. Go to Twitter search [https://twitter.com/search-home?lang=en] and enter terms relating to your practice focus and target market. These hashtags will reveal additional keywords. 3. Create a Facebook page for your practice and enter the Facebook Ads console and search for keywords relating to your geographic area and target market. 4. Search YouTube using your primary keyword phrases and notice what the ‘autosuggest’ search feature reveals. Once you have some ideas in terms of what your target market is looking for in your specific geographic area, then you know what keywords to target with your webpages, YouTube videos, and social media hashtags. Dream a Little and Imagine a 10 Year Dental Marketing Plan Unfolding How would you like your local dental clinic to operate in 10 years? How many people would be involved? What services would you offer? Would you have satellite locations? Would you still treat patients or would you manage the practice while other dentists treat patients? It is this vision of the not-too-distant future that will motivate you and keep you on track. The more clarity it has, the easier it is to stay with the process and allow the marketing plan to evolve. The most important factor to keep in mind is that there will always be changes and what works tomorrow may not work in a year. As SEO consultants, we make sure that use evergreen strategies with our clients. Our goal is to keep our dental SEO clients happy and profitable for the long term. Sapid SEO Company’s reputation depend upon your success, and the systems and strategies that we put into play are based upon the foundational principles behind long-term search engine ranking. The Benefits of an Internet Marketing Plan for Dentists Having a strategy to stick to makes a difference; especially when shared with the members of your practice. You will find that when everyone is onboard and understands the implications of achieving business goals, there is a greater degree of ownership. Sharing your practice’s internet marketing strategy creates camaraderie and helps enlist people in your big picture vision for your practice. Especially if you can show each employee how they can earn more money from taking greater degrees of responsibility and pro-activeness. Contact Sapid SEO Company Today Sapid SEO Company is compromised of a growing global team of experts in digital marketing and search engine optimization for dentists. We can help you to identify your target market, structure your website, leverage social media campaigns, and rank for traffic-driving, relevant keyword phrases. If you want to stand out at the top of your local dental market, then contact us today and we will identify what it takes to maximize your online visibility.

Market Penetration Guide for Chiropractors https://www.sapidseocompany.com/market-penetration-guide-for-chiropractors/ Market penetration for chiropractors is a business development approach where a clinic carries out efforts to broaden its client base for its services within a particular local market. Market penetration is both a measurement and a forecast of how successful a chiropractor has been and will be when compared to the existing competition. When Chiropractic Market Penetration Appropriate? The short answer is: always. New chiropractic practices and under-performing practices have a short window of opportunity to be successful. While new chiropractors attempt to enter the marketplace, successfully established chiropractic practices must maintain their positioning. One of the more effective strategies is actually to not compete, but to rather expand the size of the marketplace by defining what specifically your ideal target patients want and where to find them. They may not be searching for solutions within the context of the chiropractic services. Traditional businesses will consider if their market share appears to be increasing or decreasing along with sales conversions. If sales are decreasing and market share is decreasing, then significant changes must be applied to the overall marketing strategy. The way to define market share is to research how many people online are searching for keywords relevant to the services your clinic offers and contrast this by the amount of sales for such specific services. If there are significant searches but your clinic is not converting sales in those specific niches, then a market penetration strategy must be implemented. Your Chiropractic Clinic’s Market Penetration Planning Every chiropractic clinic will have the elements that make it unique and the following considerations will generally apply to all clinics: What are The Big-Picture Demographics of Your Ideal Chiropractic Patients Who do you want to work with…? Is there a specific age, gender, lifestyle or income. If you can segment your ideal chiropractic patients into categories, do they have overlaps in terms of their interests, values or lifestyles? What are the Geographic Demographics of Your Target Patients? Geography is important because your clinic’s brand elements that appeal to one demographic in a geographic area may not appeal to another demographic in a different suburb or part of the city. Every suburb or neighborhood typically has a unique vibe, feel or set of values. These may not crossover and their might even be class issues that come up. Knowing your clinic’s general area of appeal in a geographic radius will helps to calculate the gross population of potential patients. For example, if your immediate chiropractic market exists within a 5 mile radius where approximately 50,000 people live but only 20% of those people fall within your ideal target patient profile, then your potential local market is only 10,000. Have Extremely Realistic Expectations as a Chiropractor for your Market Penetration The flaw that most entrepreneurs make is to overestimate the reception of their business by their target market. It is going to take time and a lot of repeated visibility before your branding takes hold. Going back to the example above of the chiropractic clinic in an area of 50,000 people with around 10,000 people meeting their target demographic – it might take an average of 15 different visibility impressions before this target market begins to associate chiropractic services with their problem or desired outcomes and consciously connect these to your clinic’s brand. If you can get a response and convert 1% of your ideal target market, you can build off of this. A higher figure will obviously generate greater revenues and that conversion process is the art and science of marketing, persuasion and salesmanship. The Challenges Market Penetration in a Saturated Chiropractic Market Chiropractic market saturation is a significant challenge for most chiropractors. You likely choose a location to establish your clinic for a variety of (probably) personal reasons over pure economic reasons and you’re likely in competition with a number of other clinics. In any niche or local market there is a predictable, measurable point when all potential customers of a specific product/service have been reached by a business. This is a saturated market. What can be done in this scenario? What we recommend and can help you to do… place your brand in front of people looking for solutions in crossover niches so that you can go deeper into the market. Don’t fight over smaller pieces of an ever-shrinking pie… Make a bigger pie! Market Penetration vs. Chiropractic Market Development The difference between chiropractic market development and chiropractic market penetration is that market development creates a new target market. In the market penetration context, the target market has a fixed size. In market development, the size of the market is yet to be determined and the message/offering can be evolved to further expand the potential market. The Art of Stealing Chiropractic Patients from Other Chiropractors It isn’t that difficult. You can’t steal what doesn’t belong to someone else. There will always be price-shopping patients with no loyalty and the perspective that all chiropractic services are the same. They’ll drive halfway across town for an internet sale not realizing that they spent the sale difference in gas money; not to mention their time. You don’t want them. You want loyal patients who are raving fans. Every clinic will have patients that are halfway out the door. You can’t win them all – nor should you try. You just do your best and the rest will sort itself out. How can you target the chiropractic patients who would leave a competing clinic – for reasons other than price? Here’s what you do: Enhance Your Chiropractic Clinic’s Appearance and Aesthetic Appeal Have a comfortable, elegant space that is congruent with your brand and clinic’s primary focus. People like to have a complete experience and the more your clinic matches their expectations of what a clinic should be like, the more likely they will try it if they see it promoted on social media. If your clinic looks/feels zen and their current DC’s clinic is a bit shabby and run down, they might come check you out. Clearly Define Your Chiropractic Philosophy to Your Target Market Your branding must unconsciously appeal to the values and desired outcomes of your target market. Encapsulate your beliefs, mission and successes in a way that sticks in the minds of your potential patients. The clearer you are in your communication, the more memorable it becomes to your patients. Maximize Your Chiropractic Patients’ Overall Experiences Give your patients a premium treatment that they want to brag about and want to share. Remember classical conditioning? Peak state+environmental constant+anchor? When your patients are feeling good, send them out the door with the post-hypnotic suggestions to bring you their friends and family who need to feel better… Limit Chiropractic Patients Risk of Dissatisfaction Maybe create a special guarantee for new patients like a money-back guarantee or a satisfaction guarantee with their treatment so that they can rest assured that they will be satisfied with their treatment. Market Yourself as a Chiropractic Expert in A Niche Area You don’t have to be the jack-of-all-trades (stop trying to do your own web design, social media management and SEO also…) Pick a few niches that you really enjoy working on and brand yourself as the expert in solving those problems. People want to be treated by a specialist, not a generalist. If you dominate a couple of chiropractic niches you will get general chiropractic patients along the way. Sapid SEO Company Will Help You Penetrate Your Local Market We know what it takes to make your clinic stand out in local search and how to maximize your online visibility. We can consult you regarding strategies and run campaigns that will bring you to the top of your market. Contact us today and we will analyze your current marketing results, and the potential opportunities we can help you develop.

Measuring the Effectiveness of Chiropractic Advertising and Marketing https://www.sapidseocompany.com/measuring-the-effectiveness-of-chiropractic-advertising-and-marketing/ Why is it important to measure the effectiveness of your chiropractic advertising campaigns? Because if you can measure it, you can control it. If you can control it, you can improve it. A little over 20 years ago, advertising was largely limited to television, radio and print. For most chiropractors, TV ads were just out of the question in terms of cost. Radio was less expensive, but still costly. And, print ads in newspapers and magazines was the least expensive, but still not cheap. Another possible option was to take out a billboard ad, and those had a broad range of costs depending upon geographic and demographic factors. What would happen? A clinic would run an ad on one of those mediums and essentially wait for the phone to ring. Often, for tracking purposes, there was a coupon code to mention or a discount for saying the source of the referral. It wasn’t because the clinic was being nice, it was because they needed a way to correlate the source of the inquiry. In this older advertising model we can only accurately track conversions. This means the number of people who were exposed to the ad and took action because of it. The evolution of digital advertising campaigns for chiropractors When advertising on the internet started to become common, for the first time in history it became possible to monitor additional factors involved in the marketing process. For example, it became possible to post an advertisement, measure the actual impressions (the number of unique people who viewed the ad), to gather some demographic details about these people, and then track the impression through to a conversion (typically when a sale is completed). Now this new data gave marketers some tremendous insights. If people saw an ad but did not purchase, it gave an indicator that some of those marketing P’s were not being satisfied for the potential customer. How does this relate to marketing and advertising your chiropractic clinic? If you begin ad campaigns and/or SEO, you need to track important details that give you feedback about your site. The importance of Google analytics for effectively marketing a chiropractic clinic Let’s assume that you position your website for the following keyword variation: “[your target city] chiropractor”. This is a great basic keyword phrase that most chiropractic clinics should be focused on. This is a geographic location and the word chiropractor. Typically when someone is searching for this phrase online, they are looking for services in their area. On the other hand, if they just search for ‘chiropractor’ they might be looking for more general information. How would you track what is happening with your website visitors? One good option is to use Google Analytics. Unique visitors A great indicator of your websites overall traffic is the quantity of unique visitors. This gives you one potential factor to calculate and it is based upon a presupposition that should be mostly true: the people visiting your website are interested in chiropractic treatments. So ideally, your website is receiving mostly people who want chiropractic. This might be a big assumption and why you need to know the search phrases or locations that your site visitors come from… Page view How many individual pages are your website visitors viewing? If your content is engaging and perceived to be value, then they are likely to visit multiple pages and spend a significant amount of time on the pages. Organic SERP ranking SERP (search engine results pages) are the search engine pages displayed in response to an online search query. This is an important indicator in terms of the source of the traffic coming to your website. If you rank on page 1 of Google in the top 3 positions for “[your target city] chiropractor” then you are likely to receive the majority of the traffic for that search phrase. High rankings represent one thing really – your ability to SEO (search engine optimize) your content. In nearly every niche that involves significant revenues, Organic rankings are not going to be natural unless you own one of the few hundred super power websites in the world that have massive authority and readers. Bounce rate What percentage of visitors visit your website and immediately “bounce” (leave) without clicking any links to other pages. Bounce rate is important to consider because the higher it is, this means a larger portion of the people who visit your website immediately recognize that it does not have the information that they are seeking. There are several factors that affect this: Incorrectly targeted keyword phrases – your site ranks for irrelevant terms. Poor aesthetic taste – maybe it is the purple and orange camouflage theme with big red arrows everywhere? Low trust and authority signals – do people wonder if they are going to get ripped off if they buy through your website? Marketing mix factors definitely affect bounce rate. So, don’t take it personally, just test and adapt. Conversion rate The conversion rate is the percentage of site visitors that take defined, specific actions. This could be watching a video, signing up for a news letter, getting into a sales funnel or even making a purchase. Each business is different but it is typically agreed that if you can get a highly targeted demographic to your website and it converts around 2-3% then that is quite decent. This means that for every 100 targeted visitors, you get 2-3 customers. Now, the unknown factor is how much does it cost to get the 100 targeted visitors. Inbound links This is an interesting variable. Yes you want them, but they are really hard to get. If you are in a local market, it is highly recommended that get inbound links from other relevant websites in your area. In national and global markets, you still need relevant links from other sites but getting those is challenging and this is why there is a market for SEO services. There is a direct correlation between high quality link sources and the overall reputation and trust your website has online. Sapid SEO Company manages measurable marketing and advertising campaigns for chiropractors We set up multiple tracking points for our customers. In fact, as SEO consultants and digital marketing experts we track everything when it comes to our marketing services. In order to effectively operate and grow a business, one must have a finger on the pulse of it and be able to measure results. If you want to stand out among your competitors, then contact Sapid SEO Company today. We will analyze your current marketing results and define what must be done in order to maximize your visibility in your local market and Google maps for the keyword phrases related to the services offered by your clinic.

The Cost of In-House Chiropractic Marketing Online https://www.sapidseocompany.com/the-cost-of-in-house-chiropractic-marketing-online/ When does it make sense to hire a digital marketing agency to take charge of your chiropractic marketing online? Should you ever consider creating your own in-house internet marketing team? Can you do it yourself and should you do it yourself? The time to do your own internet marketing for your chiropractic clinic is when you aren’t sure if you are going to be able to afford next month’s lease payment. If your clinic is stable but you want — need — more patients in order to weather any sudden surprises or to scale up your vision, then you need to outsource your digital marketing. Marketing online for chiropractic clinics is multi-faceted Digital marketing involves a broad spectrum of activities, platforms, strategies and channels. Each of which change or evolve every year. In the case of a new clinic without an established online presence, you’ll find that quick results can be experienced with PPC (pay-per-click advertising like AdWords) but they will also be costly. Facebook ads can also deliver but it is expensive to dial in a campaign as a lot of testing is required. The best mix is solid web design, search engine optimization, social media campaigns, PPC and content marketing. Then email marketing and re-targeting can help to ensure that your brand has a consistent presence in your target market’s mind. How to analyze the marketing budget for a chiropractic clinic A marketing assessment can help you determine why you’ll most likely always want to outsource your digital marketing needs. What is your approximate monthly budget for marketing online? $100,000/year $50,000/year $25,000/year $12,000/year $1,200/year Nada Let’s estimate that an average, full time, experienced online marketing manager will cost approximately $50,000 a year (probably $25,000 more minimum in cities with high costs of living). This is also someone who has an employee mentality. Some of the challenges with this is that they are going to be security motivated, not necessarily performance motivated. In other words, if they do too well then they raise the bar for themselves, so often at an unconscious level they do just enough to be above average and not lose their job. Another consideration is that if they were good at internet marketing, they could start their own local agency and earn many times more than their annual income. So you must consider just how good they are at internet marketing and if they have the knowledge, experience and capabilities to take your practice to the next level. That said, one person simply cannot compete with the team of individuals it takes to effectively do internet marketing. At Sapid SEO Company, we have specialists for social media management, content creation, web design, PPC management and SEO campaigns. Additionally, economies of scale work to our benefit as we can leverage our systems across numerous clients to reduce overhead while your in-house overhead will stay fixed. Can your in-house chiropractic marketer really design and rank a page? Some important considerations to consider is that to stay within a reasonable budget, your web design/SEO/marketing guru is going to have to wear multiple hats and we’ve never seen this work out well. But, never say never… The following are some questions to ask this person or yourself: Are SEO and web design related? How does keyword research affect website structure? Is there a correlation between load time, click through rate and bounce rate? What is the target keyword ratio for a page and how do you track this? How does social media affect SEO? Just because someone can make a website that looks decent, doesn’t mean that the same person can rank the pages on the website – or even more critical – that the pages created by that person can be ranked. Website optimization is something we have had to do on every single client site, since most web designers have no clue what effective web design for search engine optimization requires. Do you or your employees already have online marketing skills? Effective online marketing for a competitive niche like chiropractic is going to require a specialized team that can streamline tasks and productivity. First of all you need a digital marketing consultant who can assess the big picture potential trajectory of your practice and conduct a digital marketing SWOT analysis. Then you need web designers who can SEO optimize a site based upon keyword research provided by the digital marketing consultant. Then you need content creators who can write high quality content to target specific niches. You need a social media manager who knows how to effectively backlink and use hashtags and operate a social media campaign calendar. Then you need an SEO manager to conduct search engine optimization campaigns. And then, you need an advertising manager to run PPC ad campaigns while building the digital marketing master plan. In most cases, one single person cannot do all of that and do it well. Do you have the budget to recruit an online marketing team for a chiropractic clinic? The right group of people with the experience, skill sets and ability to create and manage the systems necessary for digital marketing success is what makes an effective team. Unfortunately, they won’t come cheap if you intend to keep them in-house. Additional questions to ask yourself are: Do you have the resources necessary to hire and maintain a good chiropractic clinic marketing team? How much of your business currently comes from internet marketing? Are you in a competitive niche? (Yes, chiropractors are some of the more savvy marketers out there and this is usually a competitive niche unless you are in a small town!) Are your services complex and required specialized knowledge to understand and explain them? (Yes…) Do you have the resources to invest in the systems and technology necessary for maximum online exposure and the ability to maintain and manage them? Do you keep up with the latest trends affecting social media marketing, SEO, web design best practices, PPC strategies and online reputation management? Do you know who exactly your target audience is and how/where to reach them? Do you believe that digital marketing is a critical component of a business’s long term success? Learn how Sapid SEO Company can market your chiropractic clinic online Search engine optimization is not outdated. It is in-fact falling into the realm of best practices as it becomes clearer (to SEO veterans) what search engines demand in order to rank websites. Not only do we rank your website, we will ensure that your site is optimized and that the social media strategies in play are complimentary to the overall digital marketing strategy. Reach out to us today and we will analyze your current marketing results, and the the potential opportunities in store should you hire Sapid SEO Company to consult with you regarding your chiropractic marketing online.

What to Outsource With Your Chiropractic Clinic Digital Strategies for Marketing? https://www.sapidseocompany.com/what-to-outsource-with-your-chiropractic-clinic-digital-strategies-for-marketing/ Is outsourcing chiropractic clinic digital marketing something you should consider? In this day and age, not too many small-to-medium-sized companies operate without outsourcing some elements of their business. For the majority, it makes more sense to contract another company to take care of certain activities that require a degree of specialization but do not warrant the full-time investment to bring such services in-house. This allows for a company to conduct operations with enhance efficiency while not taking on the overhead necessary to develop this side of their business. Essentially, outsourcing allows a business to focus on the services or products it provides while allowing other professionals to manage the essential, but tertiary elements of the business. In the case of chiropractic clinics, outsourcing can be done in a variety of different areas. In this article, we will focus upon the benefits of outsourcing digital marketing activities, but other areas of consideration could include: human resources, receptions, scheduling, complimentary therapies, accounting, and other business development activities. What activities should your chiropractic practice outsource? The activities to outsource vary depending upon the focus and needs of your particular chiropractic practice. There are two activity categories to consider outsourcing: Outsource critical chiropractic clinic activities Take a moment and reflect upon what makes money for your practice… A patient shows up, receives a treatment, and the clinic receives a payment. However, what does it take for the patient to show up? The following is a potential process flow for your practice: 1. Potential patient becomes aware of your clinic. 2. Potential patient contacts client for more information and/or to schedule. 3. Patient arrives and receives treatment. 4. Patient is billed and [hopefully] rescheduled. This seems simple enough, right? Actually it is not. Step 1 has numerous moving pieces. Did the patient hear about your practice by word-of-mouth, social media, search engine results, maps, physical passerby, an event, direct outreach or some other form of marketing? Each one of these has additional components that can be optimized and leveraged when outsourced to the appropriate agency. Step 2 and 4 have some overlap. First, the person who responds to inquiries needs to be knowledgeable, and also sales-oriented. This persons focus should be to answer questions in a way that removes objections and set the appointment. There are different billing models, but one suggestion is to offer a small discount for prepayment on the phone (you raise your rates to offset the cost if offering a discount is an issue). You’ll find that no-shows are actually more expensive and pre-billing will dramatically reduce your flaky patients. Step 3 is the critical factor. You can’t outsource the chiropractor (unless it is you of course!)… If you own the clinic, then by all means you need to be thinking about how you replace yourself in the system and then scale up. If that is your cup of tea… [wink wink]. But there are also other factors involved in the treatment. Perhaps there is a prior-to-adjustment massage, or cryotherapy or some other form of complimentary therapy. In this case, it might be better to outsource (subcontract) the therapist so that you don’t have to worry about personnel or managing staff. Outsource routine chiropractic practice activities Routine business activities are known as commodity tasks. Receptionists, appointment setters, tech services, janitorial services, garment cleaning, and other similar services can be outsourced. These sorts of services are operated by other companies that function off of economies of scale. The more clients they have, the lower their overhead is and the more profitable their businesses become. When does it make sense for chiropractic outsourcing? A simple cost/time calculation can indicate when you might want to outsource different tasks involved in operating your chiropractic practice. Let’s say your clinic is a new startup and you need a logo. Do you hire a graphic designer as an employee? Of course not! You contract a designer for the logo and hope that the design will last a decade or more. Your clinic needs a website. Do you hire a web designer as an employee? I wouldn’t recommend it. A website build should be a one time event with updates to design/style/functionality every couple years. It makes more sense to contract a web design agency (but please speak with your SEO consultant first otherwise you will likely waste money). A cost/time analysis will help you put into perspective the elements that will benefit from outsourcing and even better it helps you to establish goals and a timeline. The big picture purpose with outsourcing is to free up your time, your critical staff’s time, and your budget to focus upon income-generating activities. When your clinic’s outsourcing is properly structured, outsourcing various activities will enable for the streamlining of your chiropractic practice. Critical outsourcing considerations for chiropractors As Sapid SEO Company focuses upon digital marketing services for chiropractors, we want to point out some extremely important mistakes to avoid. Own your chiropractic website, chiropractic domain name and chiropractic social media accounts Too often we have seen chiropractors who have websites hosted on servers that they do not technically own (and cannot access), and even worse domain names that they do not legally own. In addition to this, there are social media accounts that the chiropractors do not have administrative control over. What is the risk in this? The first rule is to assume that there is a likelihood that relationship dynamics will change over time. The owner of a chiropractic clinic, must ensure that he or she has ultimate control over all aspects relating to your primary digital marketing accounts. From there, you can delegate access as you will. We have seen many cases of business partnerships ending, romantic relationships ending and the challenges of trying to recuperate critical social media accounts, websites and domain names that are not directly in your control. Outsource chiropractic social media marketing and digital marketing for your clinic A competitive digital marketing agency already has tens of thousands of dollars invested in their systems and years of experience. The top ranking chiropractors in your area are likely not doing their internet marketing in-house and to compete with their results you should not try to down your digital marketing either. You might be able to get away with doing your own basic social media management, but your time is better off working with patients or doing activities that only you can do to bring in patients. If you really need new patients, you should be doing podcasts, videos, radio shows, tv shows, local seminars, workshops, attending networking events and other activities that require your expertise and personality. When you combine those in-person activities (that leave a trail of social media and website backlinks) with our SEO systems, we can totally maximize your brand in your local market place and make you and your clinic the perceived authorities to both the public and the search engines. We will make your Google Maps listing stand out in the top 3 positions on page 1 of Google for the highest level of visibility. We do full time SEO, social media management, content creation and much more to position our clients in front of their target markets. You simply can’t compete with what we can do and you shouldn’t worry about trying since you are in the chiropractic business, not digital marketing. Sapid SEO Company makes outsourcing chiropractor digital marketing streamlined and profitable We have the experience and ability to maximize your online visibility. Not only will we do a thorough review of your website and current marketing strategies to show you what needs improving, we will also reveal to you additional vertical niches that can be targeted to bring you directly in front of the potential patients who are actively search for the results you can provide – but outside of the chiropractic niche. Contact us today for a full analysis and consultation. We will move you to the top of your target market.

How to Brand Your Chiropractic Practice and Services Online https://www.sapidseocompany.com/how-to-brand-your-chiropractic-practice-and-services-online/ The success of a chiropractic clinic depends upon its approach to marketing in most cases, but the majority of chiropractic graduates have little experience in marketing and most internet marketing courses only teach the basics. Whether you are an experience, established chiropractor looking to expand your practice’s reach, or launching a practice for the first time, these points and Sapid SEO Company’s SEO services will prove invaluable. The first thing you’ve got to do is define your brand: “What makes you stand out from the other DCs in your area?” You all technically can do the same things, but you certainly are not all the same in terms of approach, process, attitude, focus, integrity and quality of care. So you’ve got to dig into some of those qualitative, emotional factors that set you and your practice apart. Define the Strategic Position, Brand, Target Market and Web Presence for your Chiropractic Office We’ve addressed this before in our other articles about chiropractic marketing. The first step to take is to do a strategic positioning exercise, so that you clearly know what you offer that makes you stand out from your competition. When you have this element correct, you have done a great deal of the work, and believe us it is more difficult that you might think… You simply can’t look at your market through your chiropractic eyes, years of experience, study and knowledge. You’ve got to develop the mental flexibility to attempt to perceive your chiropractic clinic, services, and yourself through the eyes of your ideal target client. Who exactly is my ideal client and why specifically would they want me to be their chiropractor. (Believe me, we’re doing the same thing over here for you – putting ourselves in your shoes and realizing that your bombarded by emails and phone calls from around the world offering you SEO or internet marketing.) Brand Development for Chiropractors Twenty or forty years ago, it was enough to put an ad in the Yellow Pages, lease an office space and the phone would ring. Today, unless you live in a small town, you have a lot of competition. And, not only within the chiropractic niche, but you are competing with physical therapists, alternative therapists, massage therapists and much more. Everything from your chiropractic practice’s name, to your logo, to the color scheme, to your website domain need to both stand out and be consistent. More than just that, it needs to mean something and present a persona that your potential client identifies with based upon their primary lead system (NLP jargon). Essentially, the visually-oriented person needs to be able to ‘see’ themselves receiving the sort of care they imagine in your clinic. So lots of photos and videos on your website and social media sites are helpful to achieve this goal. The auditory person needs to hear in your voice and the voice of the staff the words and tonality that ensure them that your chiropractic services sound like a great place to receive care. In this case, video and audio clips like radio interviews can be helpful to have on your website. The kinesthetic person needs to get the feeling that your practice is where he or she will go to feel better. Color combinations, the aesthetics of the office space, and all things that make your practice feel comfortable are important to trigger the right sensations in this person’s body. This is a case where your website, social media and office must flow together to generate feelings of comfort, professionalism and safety. Another sort of person is auditory-digital. This person reads a lot and they pay attention to the fine print. They are not forgiving about typos, poor grammar or a lack of knowledge. They will show up at your clinic having spent hours pouring over Wikipedia and reading clinical trials regarding the efficacy of chiropractic. They are skeptics, but they want to believe, and they want a list of case studies provided by you. So obviously, you must be knowledgeable about your services and be willing to speak to them on a clinical level, but also on your website it helps tremendously if you link to other authoritative sites or clinical studies, research papers or case studies whenever the slightest claim is made. These people might seem like difficult patients, but they will send you a lot of people if you win them over because they are mavens and they love to accumulate knowledge and information. How to Design a Chiropractic Logo, Choose Fonts and Color Schemes for your Brand as a Chiropractor You probably should not design your own logo… unless you happen to have the talents and/or skills to do it. Your logo should obviously be unique, but more than just that, a well-designed logo hints at the core essence of your practice. It does not have to be complicated, but it must be memorable and congruent with the rest of your brand identity. Look at our logo for Sapid SEO Company. It is an S within a hexagon combined with a font that we decided represented a high degree of elegance. We get a lot of positive feedback on the logo, although it is something quite simple. Simple, but professional and we want it to become globally recognizable. Your logo must do something similar. It needs to convey a message to your ideal target market. Our primary target market includes auto dealerships, chiropractors, dentists, CPAs and financial advisors, real estate agents, tech manufacturers, hotels and resorts, and exporters. These are all serious industries that value professionalism. If we had a grungy, hipster website we would most likely be immediately disqualified from being a potential internet marketing services company for them. Choosing fonts and color combinations is considered a soft science, but consider seriously that big companies spend a lot of money to determine what will give their brand the leading edge. Microsoft spent $80 million defining the best shade of blue for Bing. If the big corporations take it seriously, then you might want to also. How to Get a Great Looking Chiropractic Website Design Most chiropractic websites we review are pretty pathetic. Maybe one out of 10 look professionally designed and out of that 10%, perhaps another 10% are actually well structured. Here is a significant issue. If you want to rank your website at the top of page 1 in the search engines in a competitive market, you’re going to need much more than a 7-page website that you or your receptionist made over the weekend. We can’t tell you the number of times that we’ve been asked to rank these sites and the answer is you just can’t do it in a competitive market. Your site needs depth, well written content on your primary pages in excess of 1,000 words per page, new blog content on a regular basis, and a hierarchical structure that essentially represents a library index system of your site’s content. A pretty website just won’t cut it and most designers can’t help you beyond this. A cheap web design is going to be more expensive in the long run, because after a few months or years of wondering why no one visits your website, you come to a digital marketing agency and ask what the problem is and we tell you that your site is not optimized. “But… we paid $24,000 for the site…” Yep. We’ve heard it countless times. How do you determine how good your website needs to be in your local market? It is easy. Open a private browser window and search for “chiropractor [your city]”. For starters, just for starters, your website needs to function as well as the top result and have a minimum of the same number of pages with the same amount of written content as your top ranking competitor. That is just for starters. How to Create A Successful Chiropractic Blog That People Read Ask yourself this, aside from your mom, who is really interested in reading your blog about chiropractic topics? People with a problem that they believe a chiropractor can solve… right? How to Write Chiropractic Blog Articles Here is a tip that will make your life (and my team’s lives) so much simpler – you can become a client later and pay us for this one since it will make a huge difference. Avoid keyword cannibalism. This means repeating the same keyword phrase on multiple website pages. It is important to avoid doing this because you dilute the strength and focus of each page on your site. If you have a page on your website focusing upon the keyword phrase “[your city] chiropractor”, then don’t – please don’t – create other pages or blog posts that use “[your city] chiropractor” in the titles or headers. We see this all the time with clients who get stuck on page 3-10 of search results. They can’t figure out why their pages don’t rank higher, but on multiple pages of their website they repeat the same keyword phrases. This throws a search engine like Google into circles. The bots will scan your website and determine that the site is about “[your city] chiropractor” but since every page is the same it can’t be that relevant so your site receives a soft penalty. We have a simple mantra: “One page, one keyword.” Feel free to repeat it in the shower for 30 days straight. Now, that said, there can be variations of the same keyword on one page or in a blog article. For example, returning to “[your city] chiropractor”… If this is the primary keyword phrase you want to target, then on this same page you could include in the headers and the text copy: “chiropractor in [your city]”, “chiropractic clinic [your city]”, and “chiropractic practice [your city]” because it is contextual as this page is dedicated to a specific geographic location and chiropractic services. This gives the bots an associative point to focus upon and we can do the rest to rank you for other relevant related keyword phrases with our SEO services. Returning to Bloggi...

Chiropractic Social Media Marketing Strategies https://www.sapidseocompany.com/chiropractic-social-media-marketing-strategies/ Turn Your Social Media Followers Into Paying Chiropractic Patients As an chiropractor or marketing manager for a chiropractic practice, building social media followers is just the first step. The next step is building a relationship with your target audience that will convert to them from onlookers to actual paying patients. Research Your Chiropractic Practice’s Social Media Audience Define who they are and what they appear to value. Define what they do to earn a living? What are their likes/dislikes? What seems to worry them? What appear to be their needs? What you want to do is personalize your interactions with your audience by commenting on their comments on your social media posts. Something as simple as a reply to comment that takes a few seconds could be a pivotal interaction that transitions them from follower to customer. Another consideration is if you aren’t clear on your ideal client archetype, then you can create one by identifying which followers you would like to have as a client versus those which you would not want. Reach Out and Introduce Yourself to Your Ideal Chiropractic Patients Most people want to feel unique and special. A simple follow up with a personalized message including a simple, low-commitment, call to action (especially a giveaway to a book, article, video or audio you have created) is very powerful. Give Something of Value – Loss Leader Ideas for Chiropractors Offer a free initial consult (it could be a simple, in-office intake – or a Skype, Zoom or Facetime video consultation). What you ideally want is to create the opportunity for the potential patient to describe their problems and get into their problem state. You don’t have to offer an adjustment or a treatment at the time, but it could be a great add-on or upsell. One thing you’ve got to keep in mind is the power of your authority in this context. The person with the problem comes to you and they really want to be told what to do. (It is the same for Sapid SEO Company – business owners or marketing directors at a loss as to why they aren’t getting any website visitors or online leads come to us and they want us to say, “here’s the problem and here is how we are going to fix it…” Then we pretty much say it will cost $x and we’ll send you the payment details right now so that my team can get to work right away.) So give the prospects a free evaluation and then assume the close (test close) by saying, we need to get you in for a full treatment and then you or your receptionist will book it. Remember, use the offer of something for free to then move the person from prospect to patient once you have diagnosed their problem. You, your marketing manager or one of your team members needs to remember that social media is a great platform to interact, engage and provide great content and/or something of value that is appealing! Managing Chiropractic Social Media Campaigns With Balanced Content There needs to be a balance between informational, promotional and fun content. Short visual content does really great for some audiences and longer content is better for others. What you or your social media manager needs is to have a mix of relevant content that is about 70% chiropractic related and then 30% random. Social media is a great way to brand yourself and your clinic. By doing so, you establish rapport with your online fans and followers. How to Promote Your Chiropractic Clinic Online You can promote your chiropractic clinic by creating social media giveaways that are: fun, valuable and visible. Using this approach is an effective strategy because it creates clarity about your services and the value you add to your follower base/patients. Get your fan base to comment on your giveaway by creating certain rules to the contest that are fun and also viral. Be sure to use #hashtags in your campaigns so that they reach not only your followers but people who might be searching in social media platforms or search engines for new, relevant content. How to Get Testimonials for Your Chiropractic Practice For the chiropractic industry, video testimonials are huge. They should be shared on your Google My Business local maps listing, your Facebook page, your Twitter page, your Instagram page and obviously your YouTube channel and website. We sincerely believe that one solid testimonial is worth 100x. A stealth tactic to grab solid testimonials to share on social media is to have your receptionist offer a discount of around 25-50% off the session if the patient would be will to leave a quick testimonial. Have a waiver form ready, a cell phone to take the video (preferably directly into the Google My Business app for the geocoding data) and then three simple questions: 1. How were you feeling before you came in to the clinic today? 2. What did you like the most about your treatment today? 3. Would you recommend that other people schedule an appointment with Dr…? Many patients will be happy to answer the questions because they feel better after the appointment, and the discount is big enough to be compelling. The video can then be downloaded and re-uploaded onto the different social media platforms. Of course, you’ll want to make sure it is properly, titled, tagged and bunch of other secret tips we share with our consulting clients. Sharing testimonials on social media demonstrates to your online followers the services (and products) you offer. But more important than just this, it provides undeniable social proof that other people find your services valuable. Sapid SEO Company Chiropractic Social Media Marketing Consulting We want your practice to be successful and for you to reach the right people with your services. We can maximize your visibility online using our unique strategies, systems and experience. Contact us today to discover what we can do to help your chiropractic practice stand out. We specialize in Google local maps SEO, national and global SEO, internet marketing services, SEO consulting and pretty much everything else it takes to get your business as much visibility as possible.