JTBD

Talk all you want to about the importance of strategy or operational efficiency, but the truth is that companies succeed because they…

Upgrade your user, not your product. Don’t build better cameras — build better photographers.

Scrapping the persona and approaching product design in a different way

Visit http://jobstobedone.org for more info. also you can find the Jobs to be Done community at the #JTBD on twitter. Online Course to learn how we find the JTBD through Interviews: http://learn.jobstobedone.org/ (thanks Kijuyswe2134)

Clayton Christensen on disruptive innovators and how to hire a milkshake. from the University Of Phoenix Lecture Series http://www.phoenix.edu/lectures.html