Research Tools

Social Facilitation - March 1993

(2005). Social Facilitation. Journal of Food Products Marketing: Vol. 11, No. 1, pp. 75-82.

Social facilitation is a psychological theory that people are more successful at completing simple tasks in a group. Conversely, a...

Robert Zajonc most important contribution to social psychology was the mere exposure effect. He was born in Poland on November 23, 1923. He was the…

Employers use facilitation to process trainers, build teams, and shape leaders. It can also effectively manage individual issues and competing ideas.

Social Facilitation Tenders. Tender Bulletins that contain tenders in the Social Facilitation category that have been issued by the SA Government, State departments, Provinces and State owned companies

Guiding You to the Next Level

According to R. B. Zajonc's (1965) drive theory of social facilitation, the mere presence of others increases arousal and, thereby, the frequency of dominant responses (i.e., responses with the greatest habit strength). In the present experiment, U.S. undergraduates performed a stimulus discrimination task under 1 of 2 conditions: in the presence of another individual (audience) or alone. The mere presence condition was designed to make it difficult for the participants to attend directly to the audience. The task was designed to minimize the likelihood that the specific response (numerical...

(2001). Social Facilitation as a Function of the Mere Presence of Others. The Journal of Social Psychology: Vol. 141, No. 2, pp. 190-197.

Social facilitation can be defined as the effect of an audience or coactors on performance. Research on social facilitation effects has produced some contradictory and confusing findings. Some studies have found that the presence of others enhances performance; other studies have found that the presence of an audience or coactors impairs performance. Zajonc's theory of social facilitation is currently one of the most widely accepted interpretations of social facilitation effects. Zajonc's mechanistic drive model and Weiner's cognitive model offer competing explanations for the interaction b...

Note: this is an update of an older article I wrote on online facilitation. You might say, this has been steeping for a while. ;-) I have both updated it, and tweaked it to meet the needs of the…

Previous research literature is reviewed in light of certain weaknesses and inadequacies of drive theory explanation, indicating a need for a more cognitive approach. A more cognitive model, constructed in an expectancy theory framework, is presented as a plausible alternative explanation for possible effects of social facilitation on employees. Recommendations are made regarding directions of future research for testing the model.

Social facilitation refers to the effect that the mere presence of other people can have on performance. The effect can be positive - facilitating performance or negative - inhibiting performance....

Abstract. A fundamental aspect of behavior in many animal species is ‘social facilitation’, the positive effect of the mere presence of conspecifics on performa

Research and theory regarding the social facilitation effect generates the expectation that the presence of other gamblers (or co-actors) in a gaming venue is likely to intensify individual gambling behavior and magnify losses. Fifty male and 66 female participants (116 total) played a computer-simu …