Today we talk about the interesting topic of loss aversion, and how you can use it to help strengthen your marketing campaign. Facebook: https://www.facebook...

Today we talk about the unique concept of priming, and how you can use it to help strengthen your marketing campaign. Facebook: https://www.facebook.com/soci...

Social marketing strategist Alexandra Bornkessel also known as “social butterfly” wrote a terrific piece on awareness which I have used in a number of live presentations. It clearly explains why we…

The city’s public health department picked an unusual way to get people talking about safe sex.

Testing for diabetes can be a pain. The cheapest and most effective test requires people to fast for up to 10 hours beforehand. And if people lack any symptoms, they may also have little awareness or...

We sifted through a Quora thread full of fascinating psychological research that will help you better understand yourself.

Why has fake news persisted? We've built the world to enhance our automatic assumption of the “right” action. Online social networks have been primed to reflect these assumptions of human behavior: We...

#Design for the non-conscious: Don't just think. Feel. Here's how. #System1Rocks #SocialMarketing

It’s not a finite resource.

Last week, we were lucky enough to be joined by the FT’s Undercover Economist, Tim Harford, who came to talk to us about his excellent new book Messy. The central premise of the book is that we often...

Is our growing understanding of the complex psychology of crowds feeding in to how we police large groups of people?

Matthew Taylor has been Chief Executive of the RSA since 2006. He blogs on topics relating to the RSA's mission: 21st century enlightenment

Legacy giving is an important part of the landscape of charitable giving in the UK, accounting for almost a quarter of all donations, with many charities dependent on these donations to survive. However, while a third (35 per cent) of people say that they would be happy to leave a gift in their will, only…

TED Talk Subtitles and Transcript: We're all embedded in vast social networks of friends, family, co-workers and more. Nicholas Christakis tracks how a wide variety of traits -- from happiness to obesity -- can spread from person to person, showing how your location in the network might impact your life in ways you don't even know.

To save the planet, play on people’s biases.

This publication, designed as an open resource for grantees and the wider conservation and social justice movements, showcases the issues often faced by those in both sectors. It includes an …

View bookmarks saved by User weinreich (Nedra Weinreich) at Delicious: the original social bookmarking site.

You can’t catch the market off guard by responding to existing behaviors.

When it to comes to innovation; Rory Sutherland certainly knows his stuff.

The somatic marker hypothesis (SMH) proposes a mechanism by which emotional processes can guide (or bias) behavior, particularly decision-making.[1][2] This hypothesis has been formulated by Antonio Damasio.

Reinforcement theory is a limited effects media model applicable within the realm of communication. The theory generally states that people seek out and remember information that provides cognitive support for their pre-existing attitudes and beliefs. The main assumption that guides this theory is that people do not like to be wrong and often feel uncomfortable when their beliefs are challenged.

Choice modelling attempts to model the decision process of an individual or segment via Revealed preferences or stated preferences made in a particular context or contexts. Typically, it attempts to use discrete choices (A over B; B over A, B & C) in order to infer positions of the items (A, B and C) on some relevant latent scale (typically "utility" in economics and various related fields). Indeed many alternative models exist in econometrics, marketing, sociometrics and other fields, including utility maximization, optimization applied to consumer theory, and a plethora of other...