New insights for new growth: What it takes to understand your customers today | McKinsey & Company
Companies that know how and when to use the wide array of research tools available today have a big competitive advantage in generating insights that lead to new organic growth.
Claire Maugham, director of policy and communications at Smart Energy GB, explains how the unique challenge faced by smart meter rollout has prompted a fresh look at behavioural science.
BE Bites: Nudging pilots to use less fuel | Opinion | Research Live
Virgin Atlantic saved an estimated £3.3m in fuel costs over an eight month period by using behavioural science approaches with its pilots. By Crawford Hollingworth.
Innovation in the form of behaviour change by HSJ News
Behaviour change specialist Claire McDonald talks about how simple innovations in the form of behavioural change interventions and approaches can improve the health and wellbeing of people.
How to Use the Decoy Effect to Help Buyers Choose the Right Option | JeremySaid
The decoy effect affects the way you buy products and purchase periodical subscriptions. It's a powerful and true, and you should start using it as soon as possible.
The Transactional Self: Psychologist Jerome Bruner on Social Mutuality, the Paradox of Privacy, and How Storytelling Shapes Our Sense of Personhood
“The components of the behavior … are not emotions, cognitions, and actions, each in isolation, but aspects of a larger whole that achieves its integration only within a cultural system…
Do you make this deadly recently discovered mistake when using social proof? - New Neuromarketing
Ouch. Last week taught me a painful lesson in humility. I learned I was just using half the power of a persuasion principle I was convinced I’d mastered perfectly: social proof. Social proof works...
In this guest column, Antony Giorgione reveals 10 ways that behavioural sciences and marketing can be used to guide us to make choices both expected and un
Behavioural Insights and Healthier Lives: our new report with VicHealth
Public health is about as behavioural as it gets. The leading causes of death are dominated by behavioural and lifestyle factors: smoking, diet, alcohol consumption, accidents, but also more subtle...
Theoretical explanations for maintenance of behaviour change: a systematic review of behaviour theories
(2016). Theoretical explanations for maintenance of behaviour change: a systematic review of behaviour theories. Health Psychology Review: Vol. 10, No. 3, pp. 277-296. doi: 10.1080/17437199.201...
» Sugar tax: how will it affect behaviour? | The Behavioural Insights Team
One of the most striking announcements in this week’s UK budget was the introduction of a new ‘soft drinks levy’ (quickly dubbed the sugar tax), which will come into force in 2018. New taxes aren’t...
Putting behavioral psychology to work to improve the customer experience
Applying the principles of behavioral psychology can improve the quality of customer interactions and build brand recognition as a customer-centric organization.