Contagious Truth - behaviour change & social marketing

Fluent Devices help solve one of the great problems of emotional advertising – how do you build on a 5-Star ad's success & ensure your next commercials are just as strong?

What would the world be like if everyone understood each other better? Might it lead to an end to online trolling, cyber-bullying, or discrimination? Could…

'Doom and gloom' messages about nature are less effective than positive ones. The Lost & Found project tells the stories of creatures thought long gone but eventually rediscovered.

In projects addressing social change issues, there are often layers upon layers of complexity. Although we select a behavior to focus efforts on, we typically discover several things we need the target audience or stakeholders to do before we get to the final goal of behavior change. In these situations, I always like to ask the question: Is it a […]

Workers in the field of development aid, particularly those involved in capacity development projects, have for some time recognized the importance of understanding the psychology of aid beneficiaries. However, there have been very few psychological

In the present research, we proposed a systematic approach to disentangling the shared and unique variance explained by achievement goals, reasons for goal pursuit, and specific goal-reason combinations (i.e., achievement goal complexes). Four

As retailers ramp up their health and wellness offerings, and the lines between channels blurs, it’s interesting to think about the role that drug stores will play in an increasingly crowded, wellness-oriented marketplace.

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Here are four factors that contribute to the environments for creating real and sustained social change.

The return of baseball marks a new beginning for fans. This could be the year the team makes a championship run. Or maybe they'll see a rare no-hitter or, arguably even more elusive, catch a t-shirt from the fan patrol

If given the right tools, bias can be overcome.

The biggest problem with humanity is humans themselves. Too often, we make choices — what we eat, how we spend our money and time — that undermine our well-being. An all-star team of academic researchers thinks it has the solution: perfecting the science of behavior change. Will it work?

By day, two leaders of Britain's famous Nudge Unit use behavioral tricks to make better government policy. By night, they repurpose those tricks to improve their personal lives. They want to help you do the same.

Because thinking is hard.

For some teenagers, risk taking is not just about the lure of the next kick, it’s also to do with the way they disregard past bad outcomes. By Lucy Foulkes

The problem is calling someone a hero too often makes them feel like an imposter. As a result, it’s a turnoff.

Yes, you can change the behavior once. If the reward is high enough, the nudge is big enough, and it’s a novel idea, you can get people to do almost anything once. But one-off... #communitymanagement

Participants showed more enthusiasm for green initiatives when shown how they would be beneficial to their personal goals. By Alex Fradera

Jerod Morris introduces you to five cognitive biases content marketers should understand. They'll help you form stronger connections with your audience.

AMES, Iowa -- Social marketing campaigns that educate parents about good nutrition can help to increase children’s consumption of fruit, vegetables and low-fat or fat-free milk.

(noun): an expected form of behavior in a given situation. (as defined by dictionary.com) Social norms exist all around us. They may be different depending on which country you’re in, and they may eve...

2016 is officially the hottest year on record. Why we need to market hope rather than despair if we want to do something about it.