Contagious Truth - behaviour change & social marketing

Collaborative Economy – Curating the highest-quality research being done on the collaborative economy, every week.

Explorative essay written for CMU Transition Design Seminar, Spring 2016

Research shows prices are more effective than food labels.

Companies that know how and when to use the wide array of research tools available today have a big competitive advantage in generating insights that lead to new organic growth.

Claire Maugham, director of policy and communications at Smart Energy GB, explains how the unique challenge faced by smart meter rollout has prompted a fresh look at behavioural science.

Measuring—and delivering—what consumers really want

Robert Cialdini's six principles of influence have been memorized by marketers for 30 years. Now, he has added a seventh - Unity.

Virgin Atlantic saved an estimated £3.3m in fuel costs over an eight month period by using behavioural science approaches with its pilots. By Crawford Hollingworth.

Do not assume that presenting important and compelling facts or information will change people’s att...

Today we talk about the importance of segmentation, and how you can use it to help strengthen your m...

Today we talk about the power of defaults, and how you can use it to help strengthen your marketing ...

A sense of belonging is key.

The decoy effect affects the way you buy products and purchase periodical subscriptions. It's a powerful and true, and you should start using it as soon as possible.

“The components of the behavior … are not emotions, cognitions, and actions, each in isolation, but aspects of a larger whole that achieves its integration only within a cultural system…

The #1 thing you need to know to change behavior: You are weird

Ouch. Last week taught me a painful lesson in humility. I learned I was just using half the power of a persuasion principle I was convinced I’d mastered perfectly: social proof. Social proof works...

In this guest column, Antony Giorgione reveals 10 ways that behavioural sciences and marketing can be used to guide us to make choices both expected and un

One of the most striking announcements in this week’s UK budget was the introduction of a new ‘soft drinks levy’ (quickly dubbed the sugar tax), which will come into force in 2018. New taxes aren’t...

We value what we have more after we have it. In psychological terms, this is known as the endowment effect. We’re also extremely loss-averse. Framing a question within a fear of loss perspective...

Soothe-sayers and storytellers. Metaphor may play an enormous role in either the efficacy or failure of narrative in healing. To draw upon a common anthropological aphorism, metaphors are good to...

Last week, after finishing a presentation at the National HIV Prevention Conference, I took a cross-country flight from Atlanta to Los Angeles (via Houston). After boarding the plane, I found my seat...

1. We are in the middle of the 2015 holiday season. Are there findings in your research that help people stick to a New Year's Resolution? Yes, there’s a lot of recent psychology research, from our...

Be careful not to negatively prime your communications to members (forgive the irony). Negative priming occurs when we expose the audience to a negative stimuli prior to or during a communication. It...

An easy way for you to stay up to date with social marketing and behaviour change news.

Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (mental shortcuts that people use to form judgments and make decisions) to target their...

Status quo bias is a preference for the current state of affairs. We often avoid change; and if faced with a choice tend to go-with-the-flow of pre-set options or defaults.