Contagious Truth - behaviour change & social marketing

Social marketers should always be on the lookout for new ideas about changing behaviors. This is the reason I spend time talking about different theories and models of behavior change. In workshops...

UK — The combination of scepticism, marketing savvy and online filtering has fed the continuing rise of super-selectivism, says Ben Shimshon of Britain Thinks. Super-selectivism is a form of...

Our natural inclination to compartmentalise our finances can lead to some surprising and sometimes contradictory behaviour, writes Crawford Hollingworth.

Our blog articles feature the latest ideas and thinking from our Action and Research Centre and Fellowship staff and guest bloggers. You are welcome to contribute and comment.

Measuring emotion in market research requires an understanding of the nuances of System 1 processing says Jeremy Pincus.

Here are the results of a relatively simple experiment. A client was launching a new community. They disagreed with us on what would motivate people. So we ran an experiment with 147 prospective...

Learn how to make your value proposition appeal to the reptilian brain and engage your audience, complete with examples.

Want to be a better fundraiser? Read 6 behavioral lessons for nonprofit fundraisers. Learn the key psychological principles that affect fundraising strategy

We have a common tendency to adopt the opinions and follow the behaviours of the majority to feel safer, to avoid conflict or simply to be more cognitively efficient in our decision-making.

The Lucky Iron Fish is a fish-shaped ingot that helps curb iron deficiency amongst families in Cambodia.

Providing a voice to those working in social marketing and behavior change.

Changing human behavior is a complex process, and social marketers working to influence people’s actions on health or social issues must possess a wide array of skills. What's the winning combination...

How can the same evidence lead to different conclusions? It’s all down to confirmation bias, says Crawford Hollingworth.

Our blog articles feature the latest ideas and thinking from our Action and Research Centre and Fellowship staff and guest bloggers. You are welcome to contribute and comment.

Targets and thresholds are designed to simplify guidelines and facilitate measurement. But are they based on solid thinking? Leigh Morris of Bonamy Finch discusses.

Our blog articles feature the latest ideas and thinking from our Action and Research Centre and Fellowship staff and guest bloggers. You are welcome to contribute and comment.

Our minds want to do whatever is easiest. Use that to your advantage.

Clients and agencies alike need to look in the mirror and realize, to paraphrase Oliver Perry, “we have met the enemy, and he is us.”

Behaviour change specialist Claire McDonald talks about how simple innovations in the form of behavioural change interventions and approaches can improve the health and wellbeing of people.

Trust and Cooperation: you can increase both with one technique - and, you'll enjoy it

Yes, attitudes influence behavior. But it's a two-way street.

Paul Bomke, CEO of Pfalzklinikum outlines why mental health requires a social change

20 cognitive biases in a chart that could keep you from making a bad decision.

Public health is about as behavioural as it gets. The leading causes of death are dominated by behavioural and lifestyle factors: smoking, diet, alcohol consumption, accidents, but also more subtle...

(2016). Theoretical explanations for maintenance of behaviour change: a systematic review of behaviour theories. Health Psychology Review: Vol. 10, No. 3, pp. 277-296. doi: 10.1080/17437199.201...

Applying the principles of behavioral psychology can improve the quality of customer interactions and build brand recognition as a customer-centric organization.

Social marketers should note the Coca-Cola company announcement of its new 'One Brand' global marketing strategy yesterday in Paris. It's something worth taking a careful look at, especially if your...