Regular readers of this blog will know that I question the hype surrounding marketing to Millennials. Are they really snake people or not? Given my skepticism it was refreshing to read Ola Mobolade’s...
3 Roles Your Brand Can Play in Your Consumers’ Life Story | GreenBook
We all have life stories that we create and tell ourselves to give meaning to our life experiences. Does your brand have a part in your consumers’ life story?
Participation Marketing: Mobilizing Your Employees To Tell The Brand Story - Brand Quarterly
Brand storytelling is more than just branded content, native advertising, creative campaigns on Facebook or tear-jerker Super Bowl commercials. It should also involve mobilizing employees to...