Megan Weisenberger, qualitative researcher at The Sound, describes how nobody cares about your hashtag, but there are other ways to get to what consumers want.

The lifecycle of “insights” is a function of Type, Reach, Organo-Political Context, Research-Client Relationship and the Delivery.

It is the perfect time for customer information to meet customer understanding. Acquiring valuable qualitative insights before applying assumptions to data just might provide that powerful point of…

If you have no idea how to measure your communication activities, this article is for you. A brand new framework was launched yesterday by the Association of Measurement & Evaluation of Communi…

Of course, we can see and hear on the Internet - but what about smell? What about taste and touch? Brands can reach these senses in the digital space by applying the research findings on human brain...

There is an urgent need to translate digital views into TV audiences and vice versa otherwise brands will continue to be misled by thin digital video viewing estimates.

Let’s get to it. EMPATHY is the most important word for marketing. You got to have it – it is not a slogan. Empathy is ‘the intellectual identification with or vicarious experiencing of the f…

Adidas' GamePlan A is one of the quirkier corporate websites out there.

Regular readers of this blog will know that I question the hype surrounding marketing to Millennials. Are they really snake people or not? Given my skepticism it was refreshing to read Ola Mobolade’s...

We all have life stories that we create and tell ourselves to give meaning to our life experiences. Does your brand have a part in your consumers’ life story?

Brand storytelling is more than just branded content, native advertising, creative campaigns on Facebook or tear-jerker Super Bowl commercials. It should also involve mobilizing employees to...

Thanks in a large part to social media, word of mouth is re-emerging as the dominant factor in purchasing and brand relationships, at the expense of...

In category after category, the more brands strive for differentiation, the more alike they become. This is the paradox of different.

How Mastering 'Stock and Flow' Will Boost Your Content Strategy | DigitalNext - AdAge

The right survey can provide robust data that helps marketers make critical business decisions. Mistakes in conducting surveys, however, can burden marketers with unusable data.

Dramatic demographic shifts are transforming the world’s consumer landscape. Our new research finds just three groups of consumers are set to generate half of global urban consumption growth from 201...

Our global survey of more than 22,000 consumers highlights recent shifts in buying behaviors, which have important implications for retailers and packaged-goods companies alike.

It’s about why people buy, not just who they are.

It’s no secret that we are living in an era where everybody is a media company. This is something I have said time and time again, and I…

If you still don't have a documented content marketing strategy to help you achieve your goals, Demian Farnworth shares a simple plan to create one.

There are four very simple steps brands can take to create an emotional connection and drive unparalleled growth.

Many adverts take us directly into the heart of happiness: they show us families that are happy to be together, lovers who remember how to be grateful, friends who delight in one another’s company...

.. any marketing element in a program, whether it starts with a “P” or not, needs to be modifiable to meet the unique needs, problems, and aspirations of a priority group. If a P is so complex or...

We all want better content marketing ideas. Let's look at a method that helps successful content marketers produce remarkable content on a regular basis.

Read some favorite insights from Robert Rose and download the 2015 Content Strategy for Marketers anthology of his observations. – Content Marketing Institute

Sound advice—The human brain is essentially a sense-making organ, doing its best to interpret new information for its owner. And our brains appear to come equipped with an inclination to use the...

Everybody wants to win. From pro sports to pro marketers, we all want to beat the competition and be at the top of our game.

Discover how UK marketers are doing more content marketing this year in CMI’s latest research. – Content Marketing Institute