If you want to initiate discussions which get a good response, you need to know a few things: 1) What do your members really care about? 2) What are your members’ biggest problems? 3) What do your...

I just finished a two-year project looking at Michael Porter’s most important insights for managers. Connecting the dots between his classic frameworks (the five forces, for example) and his latest...

Of course, we can see and hear on the Internet - but what about smell? What about taste and touch? Brands can reach these senses in the digital space by applying the research findings on human brain...

There is an urgent need to translate digital views into TV audiences and vice versa otherwise brands will continue to be misled by thin digital video viewing estimates.

Adidas' GamePlan A is one of the quirkier corporate websites out there.

Regular readers of this blog will know that I question the hype surrounding marketing to Millennials. Are they really snake people or not? Given my skepticism it was refreshing to read Ola Mobolade’s...

We all have life stories that we create and tell ourselves to give meaning to our life experiences. Does your brand have a part in your consumers’ life story?

Brand storytelling is more than just branded content, native advertising, creative campaigns on Facebook or tear-jerker Super Bowl commercials. It should also involve mobilizing employees to...

Dramatic demographic shifts are transforming the world’s consumer landscape. Our new research finds just three groups of consumers are set to generate half of global urban consumption growth from 201...

Our global survey of more than 22,000 consumers highlights recent shifts in buying behaviors, which have important implications for retailers and packaged-goods companies alike.

It’s about why people buy, not just who they are.

It’s no secret that we are living in an era where everybody is a media company. This is something I have said time and time again, and I…

If you still don't have a documented content marketing strategy to help you achieve your goals, Demian Farnworth shares a simple plan to create one.

There are four very simple steps brands can take to create an emotional connection and drive unparalleled growth.

Many adverts take us directly into the heart of happiness: they show us families that are happy to be together, lovers who remember how to be grateful, friends who delight in one another’s company...

.. any marketing element in a program, whether it starts with a “P” or not, needs to be modifiable to meet the unique needs, problems, and aspirations of a priority group. If a P is so complex or...

We all want better content marketing ideas. Let's look at a method that helps successful content marketers produce remarkable content on a regular basis.

Read some favorite insights from Robert Rose and download the 2015 Content Strategy for Marketers anthology of his observations. – Content Marketing Institute

Sound advice—The human brain is essentially a sense-making organ, doing its best to interpret new information for its owner. And our brains appear to come equipped with an inclination to use the...

Everybody wants to win. From pro sports to pro marketers, we all want to beat the competition and be at the top of our game.

Discover how UK marketers are doing more content marketing this year in CMI’s latest research. – Content Marketing Institute

Tom Malleschitz, Chief Marketing Officer at Three UK, was on the Content Marketing stage at the Festival of Marketing discussing how brands can embrace the rise of user-generated content and use it to...

More data doesn’t always mean better business decisions. But with the help of data science tools, employees at all levels can act on this added insight says Bobby Koritala

Marketers can learn a lot from the ultimate content creators: comedians

With 1.8 billion photos shared globally every single day the age of the image is upon us and brands must adapt to a new photo authenticity said Laura Morris, director, Trinity McQueen.

If you don’t tell people what you stand for, you never give them the opportunity to stand with you.

Brand campaigns benefit from contextually relevant placement, according to Guardian effectiveness research says Katherine Miall.