Marketing, branding & communications practice

Marketers can learn a lot from the ultimate content creators: comedians

With 1.8 billion photos shared globally every single day the age of the image is upon us and brands must adapt to a new photo authenticity said Laura Morris, director, Trinity McQueen.

If you don’t tell people what you stand for, you never give them the opportunity to stand with you.

Brand campaigns benefit from contextually relevant placement, according to Guardian effectiveness research says Katherine Miall.

Today's brands engage customers daily through social and digital channels. We recently researched how successful companies use those ongoing conversations to shape their new-product development...

People love visuals and stories, so combine both in visual storytelling and watch your content's reach and conversion multiply. Here are 14 tips to inspire your visual storytelling.

Demographic-driven marketing worked somewhat well in a simpler time when there were a couple of major brands and a handful of media channels. Now, in the current marketing climate, interest and intent...

One key perspective to keep in mind throughout your organization’s social impact journey is that purpose is a launch-pad for unprecedented creativity

Social media has given rise to new platforms for content creation and distribution. Here's how brands as publishers can leverage them to reach their customers

Post-demographic consumerism was just one trend identified at yesterday’s London Trend Seminar 2015 organised by insights and trend consultancy Trendwatching.

Brand transparency and authenticity are each unique.

The best ads work all three memory systems of the brain. Let's take a look at each memory system and how they can all work together to help customers remember ...

Social psychologist Sharon Shavitt thinks research insights from non-Western cultures must be incorporated when looking at sociocultural attitudes.

Get customers excited with Facebook, Twitter, Instagram, Snapchat, Meerkat, and more.

'Supercharge Your Social Impact: Using Social Marketing for Behavior Change'-a free eBook to help nonprofits and public agencies with health & social change

When brands align themselves with the right influencers, those brands gain access to highly engaged audiences that can become loyal customers. Here are five examples of brands that did just ...

I read an interesting article on Fast Company yesterday. Long story short, researchers have found that experiences — not things — bring us the most happiness in the long run. It’s counterintuitive...

Tap into brain science research to get your message out loud and clear.

Don't get stuck on the very limited and oversimplified single-touch attribution model when you need visibility into campaigns. Try using weighted campaign influence instead.

The AIDA model has been associated with traditional marketing for years. But AIDA can boost your social media marketing as well.

While we obsess over fixing the digital skills gap, there’s a real risk that young marketers don’t know enough about traditional marketing

It's easy to create a successful marketing campaign by outlining exactly what you want to achieve, how you'll do it, and how much you're prepared to spend.

Social and emotional engagement are playing an increasingly important role in brand reputation and driving profit margins, according to panellists at Impact 2015.

Daryl Fielding, outgoing director of brand marketing at Vodafone, warned marketers of the importance of having an overarching insight and that they risked failure without it.

Build an ongoing relationship with consumers.

Thanks in a large part to social media, word of mouth is re-emerging as the dominant factor in purchasing and brand relationships, at the expense of...

How Mastering 'Stock and Flow' Will Boost Your Content Strategy | DigitalNext - AdAge

In category after category, the more brands strive for differentiation, the more alike they become. This is the paradox of different.