Marketing, branding & communications practice

Marketing, branding & communications practice

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5 Mandates For Brand Citizenship | Branding Strategy Insider
5 Mandates For Brand Citizenship | Branding Strategy Insider
Brand Citizenship begins with delivering value to the individual person, or ME, through the products and services they buy, functionally and emotionally, and then moves outward to deliver added value to society—or the collective WE.
·www.brandingstrategyinsider.com·
5 Mandates For Brand Citizenship | Branding Strategy Insider
How To Build Your Brand Story - Sklar Wilton
How To Build Your Brand Story - Sklar Wilton
By Cyndi Pyburn At the heart of every successful brand is a ‘brand story.’ It is that story that creates, first and foremost, trust. The story should be simple, and easy to understand. The story should be amplified through personality....
·www.sklarwilton.com·
How To Build Your Brand Story - Sklar Wilton
Creating a podcast strategy: Five tips for brands
Creating a podcast strategy: Five tips for brands
In 2005, Apple integrated podcasts into iTunes, and Steve Jobs referred to the channel as being like “TiVo for radio”.
·www.econsultancy.com·
Creating a podcast strategy: Five tips for brands
Why Customers Love it Easy
Why Customers Love it Easy
How to grow customer loyalty and create brand advocates.
·www.greenbookblog.org·
Why Customers Love it Easy
Finding your voice | Feature
Finding your voice | Feature
Using an algorithmic linguistic programme has allowed Linguabrand to analyse corporate communications faster and more accurately, with some significant results for brands.
·www.research-live.com·
Finding your voice | Feature
What do attitudes show?
What do attitudes show?
We often study attitudes in our qualitative and quantitative studies… But what do we get out of it? How strong do research results are linked with our business results? Many years ago I asked…
·bestinsightsphere.com·
What do attitudes show?
3 Questions That Will Solve Any Problem Creatively
3 Questions That Will Solve Any Problem Creatively
The Innovation Excellence community is home to innovation articles, webinars, videos, training and education - powering successful growth in the innovation management profession.
·innovationexcellence.com·
3 Questions That Will Solve Any Problem Creatively
Why marketers shouldn't replicate John Lewis’ Christmas strategy – according to neuroscience
Why marketers shouldn't replicate John Lewis’ Christmas strategy – according to neuroscience
Over the last 10 years, the John Lewis model of Christmas advertising has become the gold standard. Just like Christmas carols and mulled wine, the launch of their festive campaign is part of a seasonal tradition, arguably superseding Coca-Cola’s famous trucks as the unofficial start to Christmas for many across the UK.
·www.thedrum.com·
Why marketers shouldn't replicate John Lewis’ Christmas strategy – according to neuroscience
A Framework For Building Admired Brands | Branding Strategy Insider
A Framework For Building Admired Brands | Branding Strategy Insider
This framework helps brands reach the goal of building brand admiration, fostering brand advocacy and loyalty behaviors, and enhancing the financial value of the brand.
·www.brandingstrategyinsider.com·
A Framework For Building Admired Brands | Branding Strategy Insider
The choices we make | Feature
The choices we make | Feature
If a consumer has made up their mind about a brand they want, one might assume that failing to find pertinent information on that product would not deter them. But research in the US points to the opposite.
·www.research-live.com·
The choices we make | Feature
Micro-Influencer Marketing is the new Influencer Marketing
Micro-Influencer Marketing is the new Influencer Marketing
Micro-Influencer Outreach is a process by which we identify the influencers in your space and activate them on behalf of your brand. Dan Kruegr and Chris Abraham, of Gerris Corp, have been doing this since 2003.
·biznology.com·
Micro-Influencer Marketing is the new Influencer Marketing
Solving the Real-World Puzzle of People-Based Marketing
Solving the Real-World Puzzle of People-Based Marketing
Companies are seeking to create a better customer experience by breaking down marketing silos and shifting to people-based marketing.
·www.greenbookblog.org·
Solving the Real-World Puzzle of People-Based Marketing