Harvey Nichols’ marketing boss on how customer experience focus has transformed the brand - Marketing Week
Shadi Halliwell admits she joined a brand that “needed polishing” but as she announces her departure believes she has overseen a new strategy that positions it for future growth.
How to develop your brand’s Communication Strategy | Beloved Brands
The role of Brand Communication has to be to change consumer behavior to tighten the brand’s bond in ways that drive brand power and profit. The worst thing you can ever do is start in on a creative brief without doing your homework. At Beloved Brands, we use six questions to do your home work and use the answers to these questions to set up a Brand Communications Strategy Who is in the consumer target? What are we are selling? Why should they believe us? What is the organizing Big Idea? What do we want the advertising to do? What do we want people to think, feel or do? Where will you deli...
How brands are tapping into the transformation economy
According to research, 72% of young consumers prefer to spend money on experiences rather than possessions. When that experience is in some way transformative – i.e. resulting in the improvement of physical or emotional well-being – it becomes all the more desirable.
How to bootstrap your influencer marketing program - Biznology
Influencer marketing programs are popular for a reason—they work. Here's how your business can create and launch an effective influencer marketing program.
Are Marketers Missing Opportunities to Seize Consumer Micro-Moments?
Brief moments of mobile or digital action in a consumer's daily life hold opportunities for marketers. Those micro-moments occur when people turn to a device to fulfill a need anytime, anywhere.
Experience Design: The Next Evolution Of Brand Development - Brand Quarterly
Online expressions are influencing impressions. This is setting the stage for shared experiences to collectively shape how people view your brand, outside of how you define it. Have you thought about what you most often share on social media? Usually, ...
How to Get Your Writing on the Road to Being Read and Spread - Copyblogger
Robert Bruce shares the foundation that makes the rest of your content marketing efforts work -- it's the answer to getting your writing read and shared.
Five Effective Neuromarketing Principles That Boost Marketing Efforts
Neuroscience gives marketers insight into how to persuade customers. These five neuromarketing principles will boost your marketing campaigns and other efforts to convince customer to buy from you.
Five Ways to Gain Customer Insight: A Guide for Marketers
Having insight into customers allows marketers to contribute to business success by creating loyal customers. Here are five effective ways marketers can derive valuable customer insight.