Marketing, branding & communications practice

Marketing, branding & communications practice

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How to develop your brand’s Communication Strategy | Beloved Brands
How to develop your brand’s Communication Strategy | Beloved Brands
The role of Brand Communication has to be to change consumer behavior to tighten the brand’s bond in ways that drive brand power and profit. The worst thing you can ever do is start in on a creative brief without doing your homework. At Beloved Brands, we use six questions to do your home work and use the answers to these questions to set up a Brand Communications Strategy Who is in the consumer target? What are we are selling? Why should they believe us? What is the organizing Big Idea? What do we want the advertising to do? What do we want people to think, feel or do? Where will you deli...
·beloved-brands.com·
How to develop your brand’s Communication Strategy | Beloved Brands
How brands are tapping into the transformation economy
How brands are tapping into the transformation economy
According to research, 72% of young consumers prefer to spend money on experiences rather than possessions. When that experience is in some way transformative – i.e. resulting in the improvement of physical or emotional well-being – it becomes all the more desirable.
·econsultancy.com·
How brands are tapping into the transformation economy
How Does a Brand Regain Consumer Trust After a Crisis?
How Does a Brand Regain Consumer Trust After a Crisis?
​April 4, 2017 Crisis communications can’t be the only tactic firms use to smooth over breaches of customer trust. They need to deploy a thought
·ama.org·
How Does a Brand Regain Consumer Trust After a Crisis?
Four Bright Ideas on Brand Governance
Four Bright Ideas on Brand Governance
Brand governance is not one size fits all; it’s a continuum. Success means finding the right model for your industry and your organization.
·brandingmag.com·
Four Bright Ideas on Brand Governance
The Scarcity Principle: How 8 Brands Created High Demand
The Scarcity Principle: How 8 Brands Created High Demand
The scarcity complex makes consumers more interested in purchasing products in low supply and high demand. Learn how today's brands are doing it.
·blog.hubspot.com·
The Scarcity Principle: How 8 Brands Created High Demand
How to bootstrap your influencer marketing program - Biznology
How to bootstrap your influencer marketing program - Biznology
Influencer marketing programs are popular for a reason—they work. Here's how your business can create and launch an effective influencer marketing program.
·biznology.com·
How to bootstrap your influencer marketing program - Biznology
Let’s Get Off the Pop-Neuroscience Bandwagon - EPIC
Let’s Get Off the Pop-Neuroscience Bandwagon - EPIC
Simplistic models of the brain are increasingly seductive to marketers—but in the era of big data and alternative facts, increasingly dangerous.
·epicpeople.org·
Let’s Get Off the Pop-Neuroscience Bandwagon - EPIC
Are Marketers Missing Opportunities to Seize Consumer Micro-Moments?
Are Marketers Missing Opportunities to Seize Consumer Micro-Moments?
Brief moments of mobile or digital action in a consumer's daily life hold opportunities for marketers. Those micro-moments occur when people turn to a device to fulfill a need anytime, anywhere.
·marketingprofs.com·
Are Marketers Missing Opportunities to Seize Consumer Micro-Moments?
Experience Design: The Next Evolution Of Brand Development - Brand Quarterly
Experience Design: The Next Evolution Of Brand Development - Brand Quarterly
Online expressions are influencing impressions. This is setting the stage for shared experiences to collectively shape how people view your brand, outside of how you define it. Have you thought about what you most often share on social media? Usually, ...
·brandquarterly.com·
Experience Design: The Next Evolution Of Brand Development - Brand Quarterly
Agility: It rhymes with stability
Agility: It rhymes with stability
Companies can become more agile by designing their organizations both to drive speed and create stability.
·mckinsey.com·
Agility: It rhymes with stability
The case for customer reactivation - Biznology
The case for customer reactivation - Biznology
Reactivation marketing applies to all kind of product and services categories, from consumer to business markets.
·biznology.com·
The case for customer reactivation - Biznology
How to scale your values along with your startup
How to scale your values along with your startup
As your startup grows, things start to change. Sure, making money and adding people is great fun, but when the office begins to get...
·moo.com·
How to scale your values along with your startup
Five Effective Neuromarketing Principles That Boost Marketing Efforts
Five Effective Neuromarketing Principles That Boost Marketing Efforts
Neuroscience gives marketers insight into how to persuade customers. These five neuromarketing principles will boost your marketing campaigns and other efforts to convince customer to buy from you.
·m.marketingprofs.com·
Five Effective Neuromarketing Principles That Boost Marketing Efforts
Five Ways to Gain Customer Insight: A Guide for Marketers
Five Ways to Gain Customer Insight: A Guide for Marketers
Having insight into customers allows marketers to contribute to business success by creating loyal customers. Here are five effective ways marketers can derive valuable customer insight.
·marketingprofs.com·
Five Ways to Gain Customer Insight: A Guide for Marketers
Neuroscience and Marketing
Neuroscience and Marketing
Marketing scientist Kevin Gray asks Professor Nicole Lazar to give us a brief overview of neuroscience.
·greenbookblog.org·
Neuroscience and Marketing
5 tips for practical persuasion
5 tips for practical persuasion
When you run a business, every word you use can have an impact on how people see your brand – so how can...
·moo.com·
5 tips for practical persuasion