BUILDING A PERSONAL BRAND

A personal brand isn’t that different from a corporate brand. When you think of corporate branding, the first thing that comes to mind is probably familiar company slogans like Nike’s “Just Do It” or Weetbix “Aussie kids are Weetbix kids”. Companies build and cultivate their brands to let consumers know what they stand for and what they offer. Your personal brand clearly describes who you are, what values you hold dear and how you express the things you stand for and believe in. Your personal brand is your unique identity and lets people and companies know why they should work with you. In short, your personal brand is your story.