These days, every brand wants to lay claim to having the buzz-worthiest campaign on Snapchat, YouTube, Instagram and every other social media platform. Now in its eighth year, the Shorty Awards recognizes that: individuals and organizations who produce great content on social media. On Tuesday, the show announced its 2016 finalists.

There was a time when a big company like 3M might have sent a nasty letter to the agencies waging a Post-it war on Canal Street—telling them to quit sullying its brand name in social posts. These days, though, any company that knows anything about social would be thrilled to see something like this develop.And 3M was.

'Anything for America'

24 votes and 48 comments so far on Reddit

Life is so weird.

While many people may claim to look like a famous movie star, rarely are the similarities as striking as the 49-year-old star's doppelganger Max Kessler.

"People love to dream, because dreams are awesome."

Product Innovation From Grey London Highlights Car's Cyclist Detection System

It’s pretty amazing that airlines move hundreds of thousands of people around the globe every day. To capture it all for Air Canada, Spy Film’s Tamir Moscovici flew around the world to …

A cabin divided against itself cannot stand.

JetBlue said today it’d offer free seats to the most bitter political partisans, who might want to bolt America after Nov. 6. The Queens-based airline wants voters — convinced the republic wi…

Star Alliance is voted the World's Best Airline Alliance for 2018 by travellers in the global airline passenger satisfaction survey, ahead of oneworld and SkyTeam.

The World Airline Awards from Skytrax are coveted Quality accolades for the airline industry, and a global benchmark of airline excellence.

Results based on nearly 19 million passenger responses worldwide MONTREAL, July 15, 2014 /CNW Telbec/ - Air Canada has been named Best Airline in North America ...

Get access to the latest Air Canada media related information and material

The agency's evolution in the last few years has led to its first-ever AOY trophy.

This was the pitch winning Air Canada rebrand Gary Westgate and I produced for JWT. The creative came out of the insight that travellers are modern day wanderers and wonderers. The places they go and all the experiences they have stay with them and becomes part of them. The entire emotion of the campaign was …

The FTC took issue with an ad from Nissan that showed a Frontier pickup rescuing a dune buggy.

This past weekend, many New York Times subscribers shared their experiences with NYT VR using Google Cardboard viewers on social media. On Twitter, many of the tweets focused on the power of the…

Interest in virtual reality is skyrocketing and it’s beginning to make its way into the public consciousness. When we first began this site as a humble blog, we wrote about the impact of the Oculus episode of South Park on social media interest surrounding the industry. Yesterday in front of a national audience virtual reality got another nice bump thanks to its recent affiliation with the NFL. Virtual Reality getting screen time during the Arizona Cardinals/New Orleans Saints game, the Cardinals are one of many teams using VR for quarterback training. Virtual reality training became a hot ...

When Conan hits Comic-Con® July 8-11, you can get right in the middle of the action with CONAN 360 VR cardboard.

Virtual Drift by Castrol Edge Titanium is a VR project that showcases Castrol Edge's Titanium Strong oil, featuring Formula Drift Pro Matt Powers!

You'd think that blinding a professional driver with a custom Oculus Rift headset as they drift around a live track would be a crazy way to promote anything....

Independent alternative rock band, Galvanized Souls, pioneer in the world of Virtual Reality and music. The band is producing one of the first cinematic narrative Virtual Reality music videos for its latest high-energy rocking single “New Generation.” Galvanized Souls recognize the changing landscape of the music and entertainment industry and fully embrace the opportunity to create an intimate, exhilarating and immersive experience for the music listener. Read More: DIY Spotlight: Galvanized Souls The video is a non-stop action-packed adventure that will showcase a cinematic virtual realit...