MKT202 Final Exam Online Case - VOLVO TRUCKS: Integrated Marketing Communications of Epic - StuDocu

Question: Company Case Volvo Trucks: Integrated Marketing Communications of Epic Proportions When you think af Volva, you probably think of the boxy and se date, practical and safe automobiles made in professors and young, married couples with children use to cart theirgroceries home. This story is about another Volvo-the Volvo the same with Volvo cars, the Vovo Group

What Volvo Trucks’ “Live Tests” campaign tells us about SME marketing, PR and content …

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