Artofficial

Scenic America’s 2021 research has found 439,711 billboard sign faces throughout the U.S., and as many as 20 percent of these may be nonpermitted, nonconforming, or illegally modified.

The Out of Home Advertising Association of America (OAAA) reports that there were 343,606 billboard sign faces in the U.S. in 2020.

Despite higher installation costs, the profitability of digital boards provides a powerful incentive for companies to put up as many as possible. With their changing message displays, digital boards allow companies to sell ad space to ten times as many clients as static ones. They also allow advertisers to change content several times a day or week, and from remote locations, at relatively little cost.

For example, Kansas City, MO, considered a proposal for an equivalent seven to one conversion agreement.

A 2011 University of Pennsylvania study, Beyond Aesthetics, showed that homes located within 500 feet of a billboard are worth $31,000 less at the time of sale than those located further away. In addition, every billboard in a census tract correlated with a nearly $1,000 depreciation in home value compared to the city average. The presence of billboards reduces local property tax bases. Attempts by town and county governments to recoup these costs through permit fees and taxes on billboards never succeed in offsetting the lost value.

Energy use: digital billboards waste energy. An October 2019 billboard industry blog stated that one 10 x 30-foot board in Texas used 20,440 kilowatt-hours (kwh) of power per year. By comparison, the average Los Angeles household uses 6,000 kwh per year.

Billboard companies often claim that their platforms help the community by providing free advertising for causes. Such contributions are generally limited to unsold advertising space and are offered to curry favor with local authorities. Donated ad space and Amber Alerts cannot compensate for the threat to public safety or the aesthetic harm done by digital signs. Alternatives exist for emergency communication along highways. Existing government-operated digital highway signs, which have been in place for many years, as well as television and radio, already provide a system for emergency communication.

By a 10 to 1 margin, Floridians prefer reducing the number of billboards over further increases.

64% of the citizens in New Hampshire oppose to billboard advertising on highways, with 53% of total respondents strongly opposing billboards.

62% of Rhode Islanders state that billboards make state roads less attractive, as opposed to 31% who simply felt it made no difference.

96% of Houstonians believe it important to make major improvements in the beautification of the city, and

81% of residents of Houston, TX, favor their existing ordinance banning new billboard construction.69% of Missourians believe that fewer billboards would make their state more attractive to tourists, while just 26% disagreed.

Saving of money: – During the last few years, digitized screens’ prices have fallen down significantly. This is an encouraging sign for the customers who can use the digital screens in a new & innovative manner. In comparison to static billboards, one will be able to advertise in a cost-effective manner. The major impact of digital screens in the world of advertising can be easily noticed.

Retention: – Consumers have an inclination towards digital content in comparison to the static signage. There are several factors behind the same but the main is the tendency of individuals of feeling attracted to color, movement & newness.