Billboards

What is a Wallscape? Boasting spectacular landmark locations in major metropolitan cities, Wallscapes are elaborate ads that are either painted or attached directly to exterior building surfaces. Wallscapes provide excellent exposure in prominent downtown urban areas and are designed for long-term use. Large, non-standard advertising structures Seen by pedestrians and vehicular traffic in major cities Visible from a distance on commuter and tourist routes on interstates and major highways Eye-catching special effects attract maximum attention Custom-designed to accommodate a variety of unique shapes and sizes

The average billboard cost in the U.S. is $850 for a four-week campaign, and varies based on ad format, circulation, demographics, and impressions.

Digital billboards can cost from $10 per seven-second spot to over $15,000, depending on the billboard’s location, ad duration, and frequency.

Digital billboards cost as low as $10 a day per 10-second “blip” with Blip Billboards, or for dedicated digital billboards, from $1,200 to over $15,000 per month.

10 feet high, 30 feet wide 5 feet high, 36 feet wide 5 feet high, 22 feet wide (poster billboards) 14 feet high, 48 feet wide – provides 672 square feet of advertising space 5 feet high, 11 feet wide (junior poster) 6 feet high, 12 feet wide (72 square feet of advertising space)

Through industry consolidation, the number of competitors out there has been reduced by about 80%.

In most markets, there are now only three or four billboard companies as adversaries, instead of thirty or forty.

Billboards have become one of the strongest media options for advertisers, whereas just a decade ago, it was considered the weak sibling to television, radio and newspapers. The advent of the internet destroyed those giants, but left billboards unscathed.

The amount of traffic and readership passing billboards increases every day, as does the length of time the cars are stuck in front of signs, due to the endless back-ups on most of America’s major highways and roads

This leads to higher advertising rents – which have already been going up an average of 10% per year.

And small towns across our country are growing into thriving markets that are well served by outdoor and will become the next major cities.