Billboards

Marriott Marquis Hotel (Broadway – 45th) , has 24 million pixels and is 23 meters high by 100 meters long. To give you an idea, almost as big as a football pitch.

The longest fixation to a digital billboard was 1.34 seconds, and to a standard billboard, it was 1.28 seconds, both of which are well below the accepted standard.

energy consumption by 14 x 48-ft., electronic billboards has declined, on average, by 61% over the last four years

LBG’s report indicates energy usage by 12 x 24-ft. billboards has dropped an average of 40% over the same period

New-generation electronic equipment doesn’t require air conditioning – instead it uses air-circulation fans, which require less power; typically, actual consumption is 75% or less of capacity

According to OAAA, which sponsored the energy-consumption reviews, digital billboards used in the analysis were made by Daktronics and Young Electric Sign Co.

Every year an estimated 18 million acres of forest are at a loss due to deforestation.

The scary part of that number is that over 40% of the woodcut down to produce paper products.

That comes down to roughly 400 million tons of paper that are in production every year globally.

Light Emitting Diodes have a lifespan of 100,000 hours…this equates to roughly eleven years for LED billboards, compared to the fifteen years for traditional static billboards. At that point, the diodes will be operating at 50% of their prime brightness

"Digital billboards are a fast-growing segment of the outdoor advertising market. Since a federal rule against them was eased in 2007, the number of digital billboards [in America] has more than doubled to about 1,800 of 450,000 total billboards."