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Results and Effectiveness Our results were truly record breaking. 3.6 million Torchview images were viewed and it was the world’s most tagged piece of content ever, beating the nearest rival by 35%. 22% of the UK was exposed to a Facebook Torchview message and it was Lloyds TSB’s first ever social outreach campaign generating a tweet reach of over 750,000. And Torchview drove Lloyds TSB to an Olympic leading 69% sponsorship awareness. We started with an outside chance and ended being the No.1 brand for London 2012. Creative Execution Our idea was Torchview. Teaming up with the inventors of ...
Matt Bell, Head of digital strategy, mec at Mec | SlideShare
My role primarily focuses on how digital channels (and technology) can be used strategically for clients. In 2013 I co set-up the Digital Strategy specialism at MEC In 2013 I won a Cannes Lion for Best Use of Social Media with ‘Lloyds TSB Torchview’. It was the only UK work to win in this category and was the first lions for MEC UK. The work also won Gold in WPPED CREAM 2013, the WPP awards that recognise the best work produced by WPP companies around the world A previous career highlight came when I was among the winners of MediaWeeks annual "30 under 30" competition. Lara Ashworth, talent...
CANNES 2013: GroupM's Media Lions winners talk about their campaigns
Cannes 2013 proved to be another good year for WPP - awarded network of the year - and, in terms of the UK media, there were three notable successes coming out of its GroupM contingent. We talk to the winners the morning after the night before, to get their reaction to winning a coveted Cannes Lions.
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