Inversive

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Nanigans’ software and strategic support form the winning advantage of today’s most competitive performance advertisers.

The venture capitalists with the most un-exited AdTech companies. [Edit: After the initial post of this, several people sent me some more companies to add. A couple of these companies I don’t…

We deliver cross-channel media solutions that drive business outcomes. Across every digital touchpoint, be the marketing hero you want to be. Learn more about Brand Networks.

Nowadays, many mobile phones have been equipped with sensors to enable the delivery of advanced features/services to the users. Accelerometer is one o…

A tiny chip used in smart phones to adjust the orientation of the screen could serve to create a real-time urban seismic network, easily increasing the amount of strong motion data collected during a large earthquake, according to a new study published in the October issue of the Bulletin of the Seismological Society of America (BSSA).

'Imperfect' motion sensors are security risk

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LONDON -- 2014 looks like being an even bigger year in video for Group M's Xaxis data targeting unit. Group M parent WPP last week announced it would merge stablemate 24/7 Me...

Recently, some of the world’s most disruptive thinkers – Rich Miner, founder of Android; Travis Kalanick, Founder of Uber; Rosa Birch, Head of Policy Programmes EMEA at Facebook, et al. – assembled at Harvard Business School’s annual Technology conference, Cyberposium. I had the pleasure of attending as a speaker and attendee. While I had initially …

LUMA Partners founder and CEO Terence Kawaja has long been the grand organizer of the ad tech market. His LUMAscapes have become the most recognizable and easily referencable maps of who’s involved in the buying and selling of ad inventory, be it display, search, social, video, mobile, etc.

Retail industry news, voices and jobs. Optimized for your mobile phone.

As Apple finally shuts down its unique device identifier (UDID), tech companies are betting on ad targeting capabilities touted as privacy-friendly. In describing their products, companies have moved away from the label “fingerprinting” technology, which was popular several years ago, and embraced terms like “device matching” and “mobile signature.” AdExchanger spoke with two active players in... Continue reading »

The infamous ‘cookie’ digital code that is stored on a browser can now be easily disabled and many mobile phones don’t utilize read more:

Amazon made a splash during October’s Advertising Week while previewing its advertising business, but that was merely a ripple compared to the waves the e-commerce behemoth has coming for 2013 and beyond.

Twitter is an ad business. Amazon is the world's largest online retailer. Guess which one makes more money on ad sales?

Amazon serves notice that it expects to be a big player in advertising.

The National Security Agency isn't the only government entity secretly collecting data from people's cellphones. Local police are increasingly scooping it up, too.

Mobile Marketer

Amazon's wildly successful advertising exchange offers marketers excellent targeting opportunities, but could be even more potent with better measurement stats.

Location-based technology has come a long way from geofences. As mobile usage grows, location data has become more granular, providing marketers with greater opportunities to fine-tune their messages—but it has also created more complications. Apple, for example, switched on its iBeacon technology on Friday to send customers’ tailored messages depending on their exact location in... Continue reading »

Recently, some of the world’s most disruptive thinkers – Rich Miner, founder of Android; Travis Kalanick, Founder of Uber; Rosa Birch, Head of Policy Programmes EMEA at Facebook, et al. – assembled at Harvard Business School’s annual Technology conference, Cyberposium. I had the pleasure of attending as a speaker and attendee. While I had initially …

- With a new job at Google Creative Lab, senior planner Ben Malbon takes a look at his career in the creative business.

Is Netflix killing event television? In the New Republic, Columbia law professor Tim Wu rethinks Netflix's latest move into content as a fundamental challenge to the traditional regime of...