Inversive

Lytro introduces Lytro Immerge - the world's first light field solution for cinematic Virtual Reality (VR).

Falling in love is intoxicating, but how do you build a lasting partnership after the high fades?

This former Zynga exec is trying to make history with her VR studio Baobab.

Palmer Luckey was expected to make a special announcement on the price, release date and features of the Oculus Rift virtual reality headset. Instead, the Oculus founder revealed a partnership with Harmonix for 'Rock Band VR.'

The media we use to tell stories has evolved considerably in the millennia since our ancestors swapped their first campfire tales. Regardless of the form stories take, the storyteller always has the same goal: transport an audience -- get people to stop thinking about the here and now and focus on the world of the story. And despite all advances in storytelling media, there has only been one surefire way to achieve that goal: Tell a really, really good story. Not anymore.

When explaining some of the nuances of virtual reality to friends and family, they want to hear about the “games” or the “apps.” Yes, full experiences, or “titles” are an exciting part about any platform’s growth. Unfortunately, there aren’t that many full titles that are going to get people excited yet. Yes, there are some […]

Between '400 Days,' 'The Expanse,' and 'The Magicians,' the channel is doing speculative fiction again. Dane Cook is involved.

A not-so-definitive list of other immersive, 360-degree shorts to view with your Google Cardboard.

For an early stab at consumer virtual reality, the Gear VR is a work in progress that can cause eye strain and weigh heavily on the head.

Pioneers in film, journalism, sports and gaming talk about the challenges of building a new art form from the ground up.

The Times has developed a cutting-edge way to tell stories using virtual reality. Now comes the real challenge: adapting tried-and-true rules to a new medium.

Instagram co-founder Mike Krieger tells Madhumita Murgia about video, live-streaming and what's next for the 5-year-old photo-sharing phenomenon

Disney and Total Cinema 360 have released a 360-degree video documenting the opening five minutes (read: “The Circle of Life”) of The Lion King musical to VR platforms, including Littlstar’s iOS and Android apps, YouTube 360, Vrideo’s app and MilkVR for Samsung Gear VR users. The project represents the first piece that Disney has allowed …

Video has been part of the marketing mix for a while, yet the constant need to produce compelling content for online channels has pushed the industry to look for new ways to engage viewers

Virtual Reality is widely considered to be one of the tools that will be used extensively in communications in the coming months and years, and it’s already being adopted by various big names. The latest brand to release their own (very snazzy) VR app is the New York Times. Subscibers to the print version of the …

The world’s first virtual reality viewer built into a sleek phone case

TROY, N.Y. and NEW YORK, Nov. 16, 2015 /PRNewswire/ -- Daydream.io Corp announces the official launch of its products daydream.VR and daydream.VR Viewer. The...

As platforms and entertainment content created expressly for virtual reality continue to proliferate, advertisers are left to wonder where — and if — their messages will find a home.

The customer engagement technology company Thunderhead took virtual reality to the marketing services industry in an immersive demonstration of the company’s approach to customer engagement, underlining the importance of gathering real-time customer insights across the entire customer journey.

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Real or realistic, virtual reality, or VR, is the next shiny new object....Here is smart way Marriott is using VR.

UK university uses extensive VR setup to challenge students to solve engineering problems.

But will it work?

The Lytro Immerge, a futuristic globe of sensors that captures a \"light-field volume,\" will allow viewers to move around within virtual-reality video.

The NY Times' VR initiative resembles a similar old-media tech push in 2000.