Inversive

Why does a Chinese e-commerce giant want a piece of a "cinematic reality" company?

These days even professional copywriters struggle with the simplest of jobs.

Maker Studios pitched NewFronts attendees on an ad-buying package that would use the Disney-owned video network's audience data to sell ads across YouTube.

Maker Studios has already partnered with the big guns for its Maker Select ad-buying service. Now the Disney-owned multichannel network has signed on its first small-scale agency, which leans heavily on social and digital.

In 1984, “The Last Starfighter” broke new ground as one of the first Hollywood blockbusters to use computer-generated imagery. A little over 30 years later, “Starfighter” writer Jonathan Betuel is …

The virtual reality head-mounted display developed by Oculus VR is not available in the shops yet

MTV is taking another step into virtual reality programming with this year's edition of its Europe Music Awards. The network is going to live stream the ceremony's red carpet pre-show and main show...

Imagine you are at a performance of the Los Angeles Philharmonic orchestra — but not in the audience. Instead, you’re in the middle of the action, right between conductor Gustavo Dudame…

The “Paranormal Activity” virtual reality game will hit theaters alongside its film counterpart on Thursday as a free HTC Vive demo for moviegoers. The free demo will be available at se…

Mattel is using virtual reality to put a digital spin on a classic toy, and up the ante for tech and education in the process.

Los Angeles / Silicon Beach tech and entertainment news.

The New York Times will send one million virtual reality (VR) viewers to the subscribers of its print edition next month to promote its new NYT VR initiative. The paper will also give away viewers …

Noah Nelson is back with another instalment of Immersion Point and this week digs into Landmark Entertainment’s recent unveiling of their new ‘Pavilion of Me’ project, an immersive content platform designed to be the first step on the road to enticing users into the next generation of VR theme parks. Noah Nelson (@noahjnelson) is the …

Find out what to expect in the virtual reality theme park, The Void, here! Enthusiasts will be able to experience a fully rendered VR environment with the upcoming launch of the first ever virtual reality theme park, "The Void," in Utah.

The YouTube auteur behind "Video Game High School" dove into VR for Hulu with a short film, "The Big One." His eureka moment: Realizing filmmakers should approach the new format like it's an amusement park ride.

Nancy Bennett is a virtual-reality marketing veteran.