Why does a Chinese e-commerce giant want a piece of a "cinematic reality" company?

Maker Studios pitched NewFronts attendees on an ad-buying package that would use the Disney-owned video network's audience data to sell ads across YouTube.

The YouTube auteur behind "Video Game High School" dove into VR for Hulu with a short film, "The Big One." His eureka moment: Realizing filmmakers should approach the new format like it's an amusement park ride.

For filmmakers moving into the new medium, the question is what to keep -- and what to throw away.

If you were to ask most people in the TV industry how Google is likely to disrupt their business model, most would in all likelihood point to YouTube. After all, YouTube looks a little like TV, has…

6 posts publicados por publiciapps durante November 2012

That's a Google Maps Street View screengrab of a scene taken by a Google camera at the corner of Kings Highway and East 19th Street in Brooklyn, N.Y.

It was one of the most watched concerts in rock history, scoring over 10 million YouTube streams over the course of a week — and on June 3rd, U2's performance in front of 97,000 fans in…

100 awesome statistics about Facebook, Twitter, LinkedIn, YouTube, FlickR, Instagram, Mobile, QR codes and general social media trends that are current as at January 2012. Plus Facebook and Twitter business statistics and Facebook in Australia statistics. What more could you ever, EVER want? I rock.

The power of brand advocates. Do you know other great Brand Advocacy Cases? Let us know and we’ll add them to this presentation! Be sure to check out the other…