Digital viewing of videos on digital devices by cable and satellite subscribers, known in industry parlance as TV Everywhere, is growing at a rapid clip this year, says Marty Ro...
Code running on the website in the device's mobile browser measured the tiniest defects in the device's accelerometer - the sensor that tracks movement - producing a unique set of numbers that advertisers could exploit to identify and track most modern smartphones. Users couldn't delete the ID like browser cookies, couldn't mask it by adjusting app privacy preferences - and wouldn't even know their device had been tagged. Bojinov wanted to make device manufacturers, software designers, policymakers and advocates aware of this potential avenue for tracking in the hope that the industry would...
Both agencies and ad partners draw comparisons between Twitter’s launch on Thursday of retargeting product Tailored Audiences and Facebook Exchange (FBX). Just how technically similar they are remains to be seen, but the industry is buzzing about the ad product’s cross-channel targeting potential. We asked some Tailored Audience partners, media agencies and a beta tester to... Continue reading »
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"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. I thought the days when companies promised awesome algorithms without offering any details were over. Companies like AppNexus or DataXu are transparent... Continue reading »
World class mobile ad network and mobile app monetization using first-party data and the most advanced targeting and ad formats. The world's top advertisers rely on Airpush to reach mobile users and top developers and publishers use Airpush for the highest performing monetization solutions on the market.
Deliver a relevant message consistently across all channels in real time. Serving dynamically created ads personalized to individual consumers means more sales.
Innovid's global video marketing platform provides brands, agencies and publishers with everything they need to make video marketing work better at scale.
Until marketers move vendors off a percentage-of-media-spend business model, there will be misaligned incentives that bring down the industry, writes Audience Science's Michael Greene.
Adblock Plus, the most popular ad blocker on Firefox, Chrome, Safari, Android and iOS. Block pop-ups and annoying ads on websites like Facebook and YouTube.
Mobile rewards and advertising startup PaeDae is announcing that it has raised $11.6 million in new funding. The round is a mix of debt and equity, said founder and CEO Rob Emrich, though he declined to specify how much was debt and how much equity. The company says there are more than 20 investors, including Ed Ojdana, 3G Capital, Grind Games, and Silicon Valley Bank.
David Gedye walks us through a first look at Photosynth 2.0. This new update gives you a far more stitched and '3D model' look than past Photosynths through four different types of guided paths. The c
Frederic Opsomer call this de frietzak... What else would expect from a Belgian lighting engineer! U2 on their 360° tour. I only brought the 70-200mm f/2.8 lens with the 2x focal length multiplier, so this is about as wide as I could shoot the enormous 360° stage. Not visible are the enormous legs of the 'claw', which were somewhat reminsicent of Bowie's Glass Spider. See the Concert Slideshow, or View On Black
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In March 2013, Coca-Cola rolled out an integrated Twitter-driven campaign on Romanian TV channel ProTV that asked the viewers to tweet about their family meals, so that their messages appeared live…