The HTC Vive is coming out shortly after Oculus' expensive Rift VR headset. Though we don't have a price yet on the Vive, the 12 games expected at its launch have already been previewed and it's a great lineup so far.

CNET, in their latest report has revealed that, at this year’s Sundance festival, the appeared Samsung executives have said that the company is planning to open a “special” studio in New York. The studio will have one task at hand and that is to create brand new virtual reality content. The mentioned studio will be …

The first virtual reality center in Turkey was set up with cooperation between Crytek and Bahçeşehir University. It will become a technology hub where VR developers and entrepreneurs work with innovative ideas

Talk to filmmakers and visual effects specialists who work on virtual reality (VR) experiences, and you’ll inevitable be talking about technology. Which headsets are they targeting? Which cam…

Oculus Story Studio's third foray into virtual reality filmmaking doesn't currently involve a single frame of animation, and it may still be the most impressive thing the studio has ever done. D...

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Samsung is elevating the way users may interact with live action virtual reality stories with a new interactive VR thriller called GONE.

So what do early-adopting Oculus Social Alpha users look like? We surveyed users and the breakdown looked like this.

Virtual reality pushes the capabilities of computers like no other current technology; putting a 3D world in front of you and making it interactive requires a lot of power. But the payoff? A new medium that directly engages with you, multiplying your perspective and allowing a new kind of empathy. Phil Chen, Chief Content Officer …

Share TweetAfter two decades of working with traditional video content, Eric Shamlin of the Canadian digital agency, Secret Location, has spent an intense year and a half exploring both computer-generated VR and 360-degree video production. The company’s first big win was Sleepy Hollow, which they made for Fox, finishing in a little over a month. …

Share TweetUPDATE: HTC has released a small statement denying reports that it will spin its VR business into a standalone company. HTC states, “Recent media reports in Taiwan, such as by United Evening News, stating that Cher Wang is planning to spin off HTC’s VR operations into an independent entity that will be wholly owned by Wang …

The Dali Museum is bringing an early Salvador Dali painting to life in virtual reality. To celebrate the opening of its new exhibition “Disney and Dalí: Architects of the Imagination" on January 23rd, the Dali Museum is blending virtual reality with art by taking visitors inside the 1935 painting Archeological Reminiscence of Millet's Angelus.

Share TweetAt an intimate Sundance event hosted by Oculus Story Studio here at the St. Regis Deer Valley Hotel, Oculus Story Studio announced Story Studio University. Story Studio University is a new initiative designed to inspire and educate the next generation of VR filmmakers. On February 13, Story Studio is kicking off a series of VR filmmaking …

Share TweetIs the Future of Mobile VR within a 70-Year Old Brand? If you are a VR enthusiast like me, and lucky enough to live in Los Angeles’ thirty-mile-zone, you hopefully attended (or tried to attend) last Saturday’s Virtual Reality Los Angeles Expo (VRLA). While I walked the show floor, I noticed something inherently different …

The renegade future of Google's ATAP lab

Google may have released a ton of Android news yesterday, but that wasn’t all it had to show. We had the chance to try some of the awesome things the company’s Advanced Technology and Projects (ATAP) team is working on, including the Projects Soli, Jacquard and Vault detailed earlier. Spoiler alert, they were all awesome. …

If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others.

The Jolly Green Giant needs a bit of a face-lift, and Deutsch is going to help give it to him. After a review, B&G Foods announced the N.Y.-based shop will take over as the agency of record for Green Giant with the goal of helping the brand become more digitally savvy in its future marketing plans and reviving the iconic giant mascot.

The Alphabet company has created a new dedicated VR division.

Virtual reality technology is far from mainstream, but carries incredible implications for advertising.

The New York Times worked with The Weinstein Company for a new VR project for the upcoming "Carol" movie.

Technically Incorrect: The Gear VR actually looks easy to use, if you believe Samsung's simple, effective new ad for it.

Stars Wars was first to post a 360-degree video. Photo: Facebook

Share TweetEveryday more and more brands create 360-degree virtual reality video content and upload it to YouTube and Facebook. And with YouTube’s latest announcement to support virtual reality content, we can expect even more VR creators to fully embrace the platform. Even with all this amazing virtual reality content available to viewers, it is still …

Last Wednesday I was in Miami being driven around in a golf cart as King James sung me Drakes latest hit “Big Rings.” Honestly, he isn’t…

Seattle is already a tech and startup hub. But perhaps less known and talked about is how the city is becoming a center for companies and researchers developing virtual reality technology. Industry…

ILM x Labs has created technology that will be employed by big name directors and screenwriters to create Star Wars VR experiences that connect with films.

This is the year that retailers will begin to experiment in earnest with virtual reality as the next major platform for e-commerce.