With its cards still close to its chest, Google is tipping what will come after Cardboard VR. It looks like Google is ready to cook up some VR hardware of its own.

After our latest US consumer research in October 2015, we wanted to find out if the trends we were seeing in the survey data held for a larger, more international pool. In December, we surveyed over 1,000 respondents throughout the United Kingdom about their awareness of virtual reality, interest in purchasing headsets and trying applications, …

The Times has produced a virtual reality film from footage taken over the last month capturing the candidates and perhaps the best part of their events: the crowds.

Just the other day, YouTube hired Jaunt VR's Scott Broock as its 'Global VR Evangelist', and earlier this month, Google's Vice President of product management, Clay Bavor, was reportedly put in charge of the

Los Angeles, CA (PRWEB) January 26, 2016 -- Leader in immersive content collaborates with preeminent film festival to bring virtual reality experiences to audiences outside of Utah

IM360 announced that, in a partnership with the Sundance Institute, it has created the official Sundance VR application, which will feature the immersive cinema and VR experiences that will be shown at the Sundance Film Festival.

At Pufferfish, we use our unique technology, software and content solutions to challenge flat technology, create engagement and realise your creative vision. With customers in 40 countries worldwide, we create interactive experiences like no other.

Business roundup: Apple hired a VR guru, YouTube poached a VR evangelist from Jaunt, Starbreeze received a major investment and more.

With mobile usage expected to continue its upward trajectory in 2016, it's more imperative than ever for marketers to be able to reach consumers on any, and every, screen available.

The Giving Tower app is an immersive 360-dgree virtual reality world where you can interact with the Giving Tower, watch it grow in real-time based on

Food, finance, furniture, fashion and film could be transformed if these seven promising firms achieve their potential

As digital video and streaming services continue to recast the viewing landscape, a handful of digital executives and Sundance Film Festival attendees pushed to have the burgeoning videosphere represented during one of filmmaking's highest-profile events—and Rick Parkhill, CEO of VMA Media, made it happen.

YouTube and Sundance Institute announced today an expansion of their multi-year collaboration to support the development of emerging storytellers.

Camera technology coupling 360-degree capability with 3-D is changing the world.

The NBA great brings fans closer to his life off the court in new VR experience

When it comes to travel, VR is the next best thing to actually being there. And the technology just might be the next big thing in travel marketing.

It’s safe to say that 2016 will be the year that virtual reality (VR) emerges from the shadows, opening itself up to mass marketing and mass uptake. It’s something that’s been coming for quite a while

For the past several years, outdoor apparel brand The North Face has been creating content around athletes going on expeditions to test out its products. In 2015, the company launched 360-degree video to develop an immersive virtual reality (VR) experience with the aim of bringing people closer to those expeditions. The goal was to create a stronger connection with the brand. eMarketer spoke with Eric Oliver, The North Face’s director of digital marketing, about the success of its campaign and some important takeaways from its first experiments with the medium.

GoPro Inc (NASDAQ:GPRO) is an early entrant to VR, which could translate to huge gains for GPRO stock.

GoPro 360-degree camera products are expected to usher in the next big step in the world of digital video. We're looking to the future of the format.

The most revolutionary tech of our time, but do you know enough to put down $600?

The worldwide market for VR gaming is also estimated to reach $5.1 billion in revenues with a consumer base of 55.8 million in 2016.

The augmented reality and virtual reality segments captured $686 million of investments last year, according to a new report from Digi-Capital. AR/VR have been in the spotlight recently as Facebook-owned... Read More

How do APA, CAA, Gersh, ICM Partners, Paradigm, UTA and WME | IMG stack up? THR breaks it down.

As Sundance and Slamdance prepare to kick off this week some insiders have predicted there could be a surge of activity from digital platforms besides Netflix and Amazon Studios.

As the agent rat race heats up, THR polled executives and other talent representatives for their brutally honest assessments.

The combined forces of WME and IMG create the largest agency in the space

WME/IMG is focused on broadening its asset base and expanding IMG’s ownership of content, co-CEO Ari Emanuel said Monday at the Fortune Brainstorm Tech conference in Aspen, Colo. He also took a swi…

Since CAA lost 14 agents to UTA in April, the ripple effects have gone all through the agency world

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