The year’s not even two months old and already we’ve seen a number of big splashes in the social media scene. Here are the top stats so far. We’re not even two months in 2012 and the year has already seen a number of big changes to the social media scene. The Pinterest explosion has …
100 awesome statistics about Facebook, Twitter, LinkedIn, YouTube, FlickR, Instagram, Mobile, QR codes and general social media trends that are current as at January 2012. Plus Facebook and Twitter business statistics and Facebook in Australia statistics. What more could you ever, EVER want? I rock.
This is a regular update on the best and most interesting stories, facts and examples from the world of digital media. Compiled by Dan Calladine, Head of Med…
The power of brand advocates. Do you know other great Brand Advocacy Cases? Let us know and we’ll add them to this presentation! Be sure to check out the other…
“Brand ambassador” is one of those fungible terms in marketing – it could mean fans who are just really passionate about a brand or product and share their love on their own accor…
As we all know, social media marketing attempts to create a conversation and engage its audience with something more than just a product. It's the notion of a lifestyle, and wha...
Nearly every company has a social presence these days, but personal recommendations are often a more powerful way to boost sales. If you’ve never heard about a company before, but your friend has, you’ll likely trust her opinion over that of a complete stranger. But keeping track of how much customer referrals really help your …
What would you say if you could add 5, 10, 100 or 1000 marketing reps to your team? For free? What if these marketing reps would freely write about your brand and tell their friends and all they expect in return is recognition and access to insider information? Who are these free marketers? Brand advocates. BzzAgent has recently released a new research study giving us the skinny on the habitat, behaviors and motivations behind brand advocates. Who are brand advocates and what motivates them? This careful study identifies many attributes of brand advocates. I'd like to discuss nine of them
A new iPhone app released just before Christmas provides a new spin on the panoramic, 360-degree video app, of which there are many competitors in the App Store. Normally, shooting 360-degree video would require the help of a hardware peripheral, such as the GoPano micro, or some crafty manual handwork to maneuver the device 360 …
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With Kinect pulling the user into the game more than the Wii or the Move could, Microsoft isn't waiting for either to catch up, applying for a patent for a truly immersive gaming experience.
Measurement firm Nielsen today released new figures on second screen adoption, expanding on its research from October which mainly focused on the differences between men and women's TV viewing behaviors. The "second screen," for those unfamiliar, is the term now being bandied about to explain the trend of using a smartphone or tablet while watching TV.
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