VRSTUDIOS BRINGS ITS VIRTUAL REALITY PRODUCTS AND CONTENT TO SMARTLAUNCH GAMING CENTERS WORLDWIDE Denmark’s SmartLaunch Views VRstudios’ VR Products, Capabilities and Rich Content Pipeline As A Major Advantage for Its Network of Gaming and Family Entertainment Centers In the game of expanding a global sales footprint for Virtual Reality (VR) products, it appears VRstudios has …

NextVR is teaming up with music promoter Live Nation to offer hundreds of concerts in virtual reality. Could this be the non-gaming experience the industry has been waiting for?

NextVR, the immersive video platform, today announced a partnership with publishing giant Time Inc. to develop live-streaming and on-demand 360 video for the company’s many brands, including Time, People, Entertainment Weekly and Sports Illustrated. Named LIFE VR, 360 content will be hosted on the NextVR app. Announced at Digital Content NewFronts, an annual advertising conference held in New York, NextVR will soon be …

Pupillary distance (PD) or interpupillary distance (IPD) is the distance measured in millimeters between the centers of the pupils of the eyes. This measurement is different from person to person and also depends on whether they are looking at near objects or far away. Monocular PD[1] refers to the distance between each eye and the bridge of the nose which may be slightly different for each eye due to anatomical variations.[2] For people who need to wear prescription glasses consideration of monocular PD measurement by the optician helps to ensure that the lenses will be loc...

Oculus Rift creators also talk about perfecting latency and positional tracking.

Layered LCD panels allow for realistic retinal blur and comfortable vergence.

How does VR work? How does a virtual reality headset make you think that you're sitting in a spaceship in a distant galaxy when you are, in fact, actually about to bump into the kitchen counter? Well, with the army of VR devices expanding, we'll be explaining how they actually work. While devices generally take…

Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar, with publishers adding more sophisticated virtual reality and 360-degree storytelling into the mix.

Exclusive Today’s most popular game engines from Unity Technologies and Epic Games (Unreal Engine) were built a while ago. And that’s why Sinjin Bain, the chief executive of MaxPlay, believes his new game engine can win over the hearts and minds of game developers. San Francisco-based MaxPlay uses modern cloud technology and learnings from web-based enterprise …

We provide equipment and services for film, broadcast & all content creators. Cameras, lenses, audio, lighting. Buy, rent, learn, or service your gear with us!

We provide equipment and services for film, broadcast & all content creators. Cameras, lenses, audio, lighting. Buy, rent, learn, or service your gear with us!

The freedom to broadcast 360 footage could be important functionality for a company like Disney with concerts, firework shows, theme parks and live events.

The Netherlands actively promotes engaging in R&D activities through specific R&D tax credits and a favorable corporate tax structure. Learn more here.

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What’s it like to spend 23 hours a day in a cell measuring 6x9 feet for days, weeks, months or even years? 6x9 is the Guardian’s first virtual reality experience, placing you inside a US solitary confinement prison cell, and telling the a story of the psychological damage that can ensue from isolation.

The impact of virtual reality remains to be seen, but many think that the technology will force humans into more isolation, creating anti-social habits and keeping us from authentic interactions with…

"In the past we used to reference our competition, but now it's just about us."

Broadcast any event live in 360-degrees with this new everyday use camera.

Over this past six months we’ve seen the emergence of many 360 video platforms. Our goal at 360 Labs is to get our content in front of as many eyeballs as possible, so we’ve tested a good number of these platforms and would like to share our findings with the community. We should probably also mention that we focus on platforms for live action video in 360 or VR, not those designed for CG and games.

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