Visual effects studio The Mill and Hollywood director Justin Lin (The Fast and the Furious 3-6) have collaborated on the latest film in Google's Spotlight Stories—a series of immersive movies made uniquely for mobile. This one is groundbreaking because it combines live action and computer graphics in a 360-environment—and it required a completely new kind of camera rig that The Mill invented to give Lin the 360-degree live-action shots he needed.

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It's only the second day of South by Southwest Interactive, and virtual reality is already being touted by panelists and attendees around Austin as the breakaway trend for the annual festival's 30th year. But while the nascent space is still heating up with consumers trying VR for the first time, brands say a lot more people need to experiment with the emerging technologies.

BARCELONA, Spain—Sir Martin Sorrell is a fan of virtual reality.

Discovery Communications said in May that virtual reality is "like seeing the future." Now, it's more like seeing the present.The company announced today it has launched its virtual-reality platform, Discovery VR.

The best ads of 2015 — with spots from Google, Volvo, BuzzFeed, and more.

Plenty of agencies combined beautiful craft and compelling storytelling to create gorgeous, hilarious, fascinating and even unsettling visions for their clients in 2015. And Adweek's picks for the 10 best [...]

Ever wonder what it's like to jump and flip around the desert of Utah's Goblin Valley Skate Park? A new series from Vice Sports will let you experience that, without the threat of injury.

It's a Supercell world. Other brands on Adweek and Google's monthly YouTube Ads Leaderboard just live in it. Or so it would appear from December's ranking of the most watched [...]

Video is already the most effective medium for connecting with consumers thanks to the power of sight, sound and motion. But what if there ...

Zuck says VR is the future and Facebook is wasting no time building it into the News Feed and starting to make money off it. By embracing the format, Facebook can stay fresh for consumers by offering the most vivid way to connect with places you can't go. Meanwhile, attracting organic VR videos will provide cover so it can slip VmaRketing into the feed.

Facebook tests 360-degree video ads with selected brands and gives people the ability to see the format on iPhones and iPads.

With virtual reality (VR) becoming one of the latest trends, GPU suppliers Nvidia and AMD have also started preparing related technologies and GPUs to satisfy upcoming demand from the industry, according to sources from the upstream supply chain.

If you’ve heard Tim Cook speaking about virtual reality lately, you might not think that Apple as plans to dive into VR anytime soon. Like with many of its other product launch decisions, Apple mig…

Who needs to see things in the real world, anyway?

As promised, Hulu has entered the world of VR. The streaming service today announced the launch of an app designed for Samsung’s Gear VR powered by Oculus. Now available on the Gear VR Oculus Store, the new app is the first of what the company says will be several VR apps for different platforms, currently in […]

The future of video at the Washington Post is short, mobile and increasingly vertical.

Last week's Xbox 360 Fall Dashboard update added support for the Windows Media Video (WMV) video codec. The feature was a welcomed gain for non-Media Center use...

Apart from playing video games on XBOX, view videos in various formats. Transcode 360 permits to read unsupported video by Windows Media Center over XBOX. This program is designed to run on Windows XP Media Center Edition 2005. Transcode allows the...

Liquid Cinema is a revolutionary software that allows filmmakers, journalists, advertisers and educators to create sophisticated cinematic VR

A new project from the Google Cultural Institute is bringing the art of Bruegel to life using Google Cardboard

Sky Sports released their first video last Friday—a 360-degree immersive look into driving in Formula One with the Williams Martini Racing FW38. You can watch the video here, either with a virtual reality headset or by normal means.

With the help of the Canadian Space Agency, cameras were sent 40 kilometres above the planet last year for the first 360-degree video of the Earth from the upper stratosphere.

The Washington Post hopes to help its advertisers create vertical video ads and let clients run the custom videos anywhere that builds vertically.

Wanderlust is a brilliant and terrible thing. Brilliant, when you’re on a boat in the Med plotting your next destination, and terrible, when you’re...

Though 360-degree video ABC News captured tonight, you can now experience what it's like to be in the plaza for yourself.

As Belgians observed a minute of silence in Brussels Wednesday in memory of the those killed and injured in terror attacks a day earlier, Immersia Films captured the scene in a 360 degree video taken from the centre of the crowd.