Inversive

Innovations for the digital society of the future are the focus of research and development work at the Fraunhofer HHI. The institute develops standards for information and communication technologies and creates new applications as an industry partner.

Augmented-reality devices like Microsoft’s HoloLens are still a work in progress, but they may bear more fruit for investors.

[...]Read More...

Company Sees Programmatic Revenue Increase 200% Between Q1 and Q3 of 2016 New York, November 29, 2016 – Teads, the inventor of outstream video and the number 1 video advertising marketplace in the world, today announced significant growth for its programmatic marketplace, with revenue from programmatic increasing 200 percent between Q1 and Q3 of this…

Rolls-Royce makes highly sophisticated and costly jet engines for leading airlines around the world. In the past, it has employed a business model that many businesses know all too well—sell equipment to the customer. There have been some modifications and improvements to this model, such as financing options and leasing arrangements, but the basic idea…

BMW makes an audacious move here in its battle against rival Audi. The latter apparently erected a billboard taunting, "Your move, BMW," for its redesigned 2009 A4, on a thoroughfare [...]

HEVC players are in high demand to play H.265 videos in 4K on PC/Mac. Here lists out top 3 free HEVC players without HEVC codec pack downloads.

JW Player 7.5 adds FairPlay Streaming (FPS) DRM support.

High Efficiency Video Coding (HEVC), also known as H.265 and MPEG-H Part 2, is a video compression standard, designed as a successor to the widely used AVC (H.264 or MPEG-4 Part 10). In comparison to AVC, HEVC offers from 25% to 50% better data compression at the same level of video quality, or substantially improved video quality at the same bit rate. It supports resolutions up to 8192×4320, including 8K UHD, and unlike the primarily 8-bit AVC, HEVC's higher fidelity Main10 profile has been incorporated into nearly all supporting hardware. HEVC is competing with the AV1 coding format for s...

Wie jeden Herbst packt Magix neue Features in seine Videoschnitt-Software Video deluxe -- in der Version 2016 wird nun

Bitmovin improves video quality on the web, by encoding high quality adaptive MPEG-DASH and HLS files for streaming through our HTML5 adaptive Video Player

By Ken Morse, CTO, Connected Devices Business Unit, Cisco One of the trending topics here at CES in Las Vegas this week, without question, is 4K video/ 4K television, and its consumer-facing brand, “UltraHD.” Like HD did, 4K redefines TV and this is what CES is all about – compelling new techn

An independent, fully integrated, creative agency.

Game maker Supercell is the big winner on Adweek and Google's year-end YouTube Ads Leaderboard list for 2015, ranking the most-viewed commercials posted to the video site. But the top [...]

As a brand, Newcastle Brown Ale is no nonsense—or as its new ad campaign puts it, "no bollocks." The British beer also has little time for rivals who it believes are all bollocks—chief among them, Stella Artois. The new campaign from Droga5, breaking today, announces itself in part with a cheeky outdoor ambush of Stella's "Chalice" ads. Next to Stella billboards that proclaim, "It's not a glass, it's a Chalice," Newcastle has placed boards that ask, "Who uses the word Chalice?" That sets the tone for the campaign, which is meant to be aggressively yet humorously anti-bollocks, with the hoar...

Duelling billboards are a time-honored advertising tradition, going back to Newcastle/Stella Artois and Audi/BMW. Now, Netflix introduces a novel twist on the genre—billboards on which characters from a show battle each other.

Visual effects studio The Mill and Hollywood director Justin Lin (The Fast and the Furious 3-6) have collaborated on the latest film in Google's Spotlight Stories—a series of immersive movies made uniquely for mobile. This one is groundbreaking because it combines live action and computer graphics in a 360-environment—and it required a completely new kind of camera rig that The Mill invented to give Lin the 360-degree live-action shots he needed.

Lufthansa Systems’ BoardConnect can deliver content directly to passengers’ PCs, smartphones, tablets and other mobile devices.

A fraction of the spaceBoardConnect Portable gives you a simple, flexible, all-in-one solution for cost efficient operations. Our rugged Mobile Streaming Units (MSU) combine the server and access points in a single device. Each MSU provides the highest quality streamed content for up to 50 clients. By utilizing 2 or 3 devices, you can address a complete single aisle aircraft.

It's only the second day of South by Southwest Interactive, and virtual reality is already being touted by panelists and attendees around Austin as the breakaway trend for the annual festival's 30th year. But while the nascent space is still heating up with consumers trying VR for the first time, brands say a lot more people need to experiment with the emerging technologies.

BARCELONA, Spain—Sir Martin Sorrell is a fan of virtual reality.

Discovery Communications said in May that virtual reality is "like seeing the future." Now, it's more like seeing the present.The company announced today it has launched its virtual-reality platform, Discovery VR.

The best ads of 2015 — with spots from Google, Volvo, BuzzFeed, and more.

Plenty of agencies combined beautiful craft and compelling storytelling to create gorgeous, hilarious, fascinating and even unsettling visions for their clients in 2015. And Adweek's picks for the 10 best [...]