Inversive

Jens Magnus Karlsson resides in Brooklyn. He is Chief Creative Officer and co-founder of Your Majesty Co., a digital agency with offices in North America and Europe.

NEW YORK, Feb. 12, 2014 /PRNewswire/ -- McCann Erickson was recognized in The Gunn Report 2013 for a number of first-place global rankings, including the...

Mat Bisher's work.

Last year, granola-bar brand Nature Valley and ad agency McCann Erickson, New York, unveiled one of the most ambitious digital campaigns of the year, Nature Valley Trail View, which created a first-of-its-kind interactive hiking experience thanks to teams who used Google Street View technology to map trails in three National Parks—the Grand Canyon, the Great Smoky Mountains and Yellowstone. The effort won two gold Lions at Cannes and legions of fans across the nation.Today, agency and client unveiled the next evolution of the site, with three main improvements: more trail view footage (part...

Today I was interviewed on the Daily Edition about virtual reality, in the wake of Facebook’s acquisition of Oculus Rift. You can click on the image below to watch a video of the segment. It is staggering that the very old idea of ‘virtual reality’ is finally about to reach its fruition with new technologies …

Twenty years ago the man who pioneered commercial VR saw his market shrink to zero. Now he’s excited again – and so are Microsoft, Google and Facebook …

New opportunities for business as well as entertainment beckon as devices such as the Oculus Rift hit the mainstream

Introducing Taylor Swift’s first interactive music video. Download the app and experience it now.

Earlier this week, Recode reported that Google is “set to lead a huge investment in Magic Leap.” The article cites “sources” which say that Google could be leading a $500 million funding round for the company, possibly including capital from Andreessen Horowitz which previously invested in Oculus. Magic Leap has been in stealth mode since its inception …

Virtual reality may be the hot thing in technology today, thanks to the likes of Oculus Rift and Magic Leap, but investors will have to wait a long time before they get a payoff.

Hollywood is ramping up on VR in the months before Oculus and other hardware hits the market.

There is no VR revolution without an affordable way for people to experience presence so they can travel to other worlds. That’s what venture firm Andreessen-Horowitz was betting on when they led a $75 million round of investment in Oculus in December 2013. The bet paid off in spectacular fashion just a few months later when Mark Zuckerberg bought Oculus for $2.1 billion. Before that bet, though, Oculus had to figure out how to keep people from getting sick in VR. The startup raised $16 million in June that year to spur hiring and development of the Rift to solve that problem. And with the ...

In the wake of Facebook’s purchase of Oculus, can this revolutionary technology triumph anew?

I’m on Industrial Light & Magic’s motion capture stage, standing inside what they call "the cave." It’s not much to look at: two big screens angled at 90 degrees, awash in a smeary blur of images....

It's sometimes hard to remember how far virtual reality has come in recent years. Not just in terms of technical achievement (though that's impressive), but also mainstream awareness. The idea of...

For the first time, a virtual reality movie has won an Emmy award, as hardware such as the Oculus Rift and HTC's Vive comes closer to the commercial market. Sleepy Hollow, a short virtual reality...

At some point around mid-2013, most of the people I knew started talking through what was theoretically a very serious choice: Xbox One or PlayStation 4. There were points in favor of each — Sony...

If you don't believe how important virtual reality will be, just consider how big of an impact it will have on travel and tourism.

Virtual reality headsets are going to be big. Get a jump on the first generation of VR headset tech with this awesome infographic ...

Step 1: Think like a human.

VR is reported to be a big future market. I wanted to get a better understanding of all of the different players and how the whole…

D&AD Awards 2014 Online Branded Films Wood Pencil Winner from Forsman & Bodenfors Sweden.

D&AD represents global creative, design and advertising communities and celebrates brilliance in commercial creativity.

The orchestra is launching a five-week tour, called VAN Beethoven, to bring concerts to the people via virtual reality.

By taking advantage of new technology, the U.N. is making film-watching a more empathetic experience.

For filmmakers moving into the new medium, the question is what to keep -- and what to throw away.