Inversive

The Dali Museum is bringing an early Salvador Dali painting to life in virtual reality. To celebrate the opening of its new exhibition “Disney and Dalí: Architects of the Imagination" on January 23rd, the Dali Museum is blending virtual reality with art by taking visitors inside the 1935 painting Archeological Reminiscence of Millet's Angelus.

Share TweetAt an intimate Sundance event hosted by Oculus Story Studio here at the St. Regis Deer Valley Hotel, Oculus Story Studio announced Story Studio University. Story Studio University is a new initiative designed to inspire and educate the next generation of VR filmmakers. On February 13, Story Studio is kicking off a series of VR filmmaking …

Share TweetIs the Future of Mobile VR within a 70-Year Old Brand? If you are a VR enthusiast like me, and lucky enough to live in Los Angeles’ thirty-mile-zone, you hopefully attended (or tried to attend) last Saturday’s Virtual Reality Los Angeles Expo (VRLA). While I walked the show floor, I noticed something inherently different …

The renegade future of Google's ATAP lab

Google may have released a ton of Android news yesterday, but that wasn’t all it had to show. We had the chance to try some of the awesome things the company’s Advanced Technology and Projects (ATAP) team is working on, including the Projects Soli, Jacquard and Vault detailed earlier. Spoiler alert, they were all awesome. …

If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others.

The Jolly Green Giant needs a bit of a face-lift, and Deutsch is going to help give it to him. After a review, B&G Foods announced the N.Y.-based shop will take over as the agency of record for Green Giant with the goal of helping the brand become more digitally savvy in its future marketing plans and reviving the iconic giant mascot.

The Alphabet company has created a new dedicated VR division.

Virtual reality technology is far from mainstream, but carries incredible implications for advertising.

The New York Times worked with The Weinstein Company for a new VR project for the upcoming "Carol" movie.

Technically Incorrect: The Gear VR actually looks easy to use, if you believe Samsung's simple, effective new ad for it.

Stars Wars was first to post a 360-degree video. Photo: Facebook

Share TweetEveryday more and more brands create 360-degree virtual reality video content and upload it to YouTube and Facebook. And with YouTube’s latest announcement to support virtual reality content, we can expect even more VR creators to fully embrace the platform. Even with all this amazing virtual reality content available to viewers, it is still …

Last Wednesday I was in Miami being driven around in a golf cart as King James sung me Drakes latest hit “Big Rings.” Honestly, he isn’t…

Seattle is already a tech and startup hub. But perhaps less known and talked about is how the city is becoming a center for companies and researchers developing virtual reality technology. Industry…

ILM x Labs has created technology that will be employed by big name directors and screenwriters to create Star Wars VR experiences that connect with films.

This is the year that retailers will begin to experiment in earnest with virtual reality as the next major platform for e-commerce.

With its cards still close to its chest, Google is tipping what will come after Cardboard VR. It looks like Google is ready to cook up some VR hardware of its own.

After our latest US consumer research in October 2015, we wanted to find out if the trends we were seeing in the survey data held for a larger, more international pool. In December, we surveyed over 1,000 respondents throughout the United Kingdom about their awareness of virtual reality, interest in purchasing headsets and trying applications, …

The Times has produced a virtual reality film from footage taken over the last month capturing the candidates and perhaps the best part of their events: the crowds.

Just the other day, YouTube hired Jaunt VR's Scott Broock as its 'Global VR Evangelist', and earlier this month, Google's Vice President of product management, Clay Bavor, was reportedly put in charge of the

Los Angeles, CA (PRWEB) January 26, 2016 -- Leader in immersive content collaborates with preeminent film festival to bring virtual reality experiences to audiences outside of Utah

IM360 announced that, in a partnership with the Sundance Institute, it has created the official Sundance VR application, which will feature the immersive cinema and VR experiences that will be shown at the Sundance Film Festival.

At Pufferfish, we use our unique technology, software and content solutions to challenge flat technology, create engagement and realise your creative vision. With customers in 40 countries worldwide, we create interactive experiences like no other.

Business roundup: Apple hired a VR guru, YouTube poached a VR evangelist from Jaunt, Starbreeze received a major investment and more.

With mobile usage expected to continue its upward trajectory in 2016, it's more imperative than ever for marketers to be able to reach consumers on any, and every, screen available.

The Giving Tower app is an immersive 360-dgree virtual reality world where you can interact with the Giving Tower, watch it grow in real-time based on

Food, finance, furniture, fashion and film could be transformed if these seven promising firms achieve their potential