Inversive

Instagram co-founder Mike Krieger tells Madhumita Murgia about video, live-streaming and what's next for the 5-year-old photo-sharing phenomenon

Disney and Total Cinema 360 have released a 360-degree video documenting the opening five minutes (read: “The Circle of Life”) of The Lion King musical to VR platforms, including Littlstar’s iOS and Android apps, YouTube 360, Vrideo’s app and MilkVR for Samsung Gear VR users. The project represents the first piece that Disney has allowed …

Video has been part of the marketing mix for a while, yet the constant need to produce compelling content for online channels has pushed the industry to look for new ways to engage viewers

Virtual Reality is widely considered to be one of the tools that will be used extensively in communications in the coming months and years, and it’s already being adopted by various big names. The latest brand to release their own (very snazzy) VR app is the New York Times. Subscibers to the print version of the …

The world’s first virtual reality viewer built into a sleek phone case

TROY, N.Y. and NEW YORK, Nov. 16, 2015 /PRNewswire/ -- Daydream.io Corp announces the official launch of its products daydream.VR and daydream.VR Viewer. The...

As platforms and entertainment content created expressly for virtual reality continue to proliferate, advertisers are left to wonder where — and if — their messages will find a home.

The customer engagement technology company Thunderhead took virtual reality to the marketing services industry in an immersive demonstration of the company’s approach to customer engagement, underlining the importance of gathering real-time customer insights across the entire customer journey.

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Real or realistic, virtual reality, or VR, is the next shiny new object....Here is smart way Marriott is using VR.

UK university uses extensive VR setup to challenge students to solve engineering problems.

But will it work?

The Lytro Immerge, a futuristic globe of sensors that captures a \"light-field volume,\" will allow viewers to move around within virtual-reality video.

The NY Times' VR initiative resembles a similar old-media tech push in 2000.

MONTREAL — Canada’s game industry has never been stronger, based on a report today from the Entertainment Software Association of Canada. The organizers of MIGS 15 paid my way to Montreal. Our coverage remains objective. Canada has 472 active game studios based on the 2015 survey, up 143 from 2013. These companies contribute $3 billion to …

Google Cardboard isn't a perfect VR experience. But it's good enough that a bunch of kids yesterday got their first glimpse of how their future will look.

The "Times" aims to set itself apart from the VR competition in terms of quality and accessibility.

Today, The New York Times takes a step into virtual reality. Here’s what you need to know to use it.

Channels like Devinsupertramp, ThreadBanger, RocketJump, Mode, Wisecrack, Homestar Runner, and Gross Science have delivered great Halloween videos.

Singer releases violent virtual reality clips from her video.

CHERRY HILL, N.J., Oct. 30, 2015 /PRNewswire/ -- Subaru released a new 360 degree video playable on their Subaru Motorsports app (Android, iOS) that not only...

Translogic partners with 8112 Studios to take you on a virtual-reality test drive of a 1978 Ferrari 308 GTS, converted into an all-electric 308 ‘GTE’ by EV West.

20th Century Fox is ramping up its efforts to bring together conventional cinema and virtual reality with the scheduled commercial releases of experiences to complement films like “The Martian.”

NBC is bringing its smart TV experience to additional devices: The NBC app launched on Microsoft’s Xbox One as well as on legacy Apple TVs Tuesday, and the network is working on bringing the …