Inversive

Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar, with publishers adding more sophisticated virtual reality and 360-degree storytelling into the mix.

Exclusive Today’s most popular game engines from Unity Technologies and Epic Games (Unreal Engine) were built a while ago. And that’s why Sinjin Bain, the chief executive of MaxPlay, believes his new game engine can win over the hearts and minds of game developers. San Francisco-based MaxPlay uses modern cloud technology and learnings from web-based enterprise …

We provide equipment and services for film, broadcast & all content creators. Cameras, lenses, audio, lighting. Buy, rent, learn, or service your gear with us!

We provide equipment and services for film, broadcast & all content creators. Cameras, lenses, audio, lighting. Buy, rent, learn, or service your gear with us!

The freedom to broadcast 360 footage could be important functionality for a company like Disney with concerts, firework shows, theme parks and live events.

The Netherlands actively promotes engaging in R&D activities through specific R&D tax credits and a favorable corporate tax structure. Learn more here.

Take the stress away with MindMyths Meditation.

What’s it like to spend 23 hours a day in a cell measuring 6x9 feet for days, weeks, months or even years? 6x9 is the Guardian’s first virtual reality experience, placing you inside a US solitary confinement prison cell, and telling the a story of the psychological damage that can ensue from isolation.

The impact of virtual reality remains to be seen, but many think that the technology will force humans into more isolation, creating anti-social habits and keeping us from authentic interactions with…

"In the past we used to reference our competition, but now it's just about us."

Broadcast any event live in 360-degrees with this new everyday use camera.

Over this past six months we’ve seen the emergence of many 360 video platforms. Our goal at 360 Labs is to get our content in front of as many eyeballs as possible, so we’ve tested a good number of these platforms and would like to share our findings with the community. We should probably also mention that we focus on platforms for live action video in 360 or VR, not those designed for CG and games.

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VR market will reach $40.3B by 2020E. Short term outlook adjusted down as device makers struggle to meet demand. PlayStation VR leads in brand awareness with 28%. 52% claim little interest in or no knowledge of VR. Samsung Gear VR will lead the headset race this year with 3.5M units. Hardware will out-earn VR software until 2019, when user base reaches 112M.

It was announced today that both Discovery and HBO are investing, and obtaining equity, in holographic rendering company OTOY.

A VR headset four years in the making.